1. Marlee Plummer Kayla Tyzio
Target Corporation
Marlee Plummer
Kayla Tyzio

2. Company Information Ranked #2 discount department store
1,765 stores in 49 states
Corporate office in Minneapolis, Minnesota
365,000 employees
“Cheap yet Chic”

3. Target Market Demographics “93% of shoppers are women Average age: 41
Average household income: $63,000,000
45% have children
48% have a college degree”

4. Value Proposition: “Expect More, Pay Less”
Dayton’s Department Store
“Make their store unique and cater to value oriented shoppers seeking a higher quality experience.”
Target has maintained this image

5. Current Marketing Strategy
Traditional and digital marketing
In early 2000’s, started focusing on two brand activities
Designer partnerships
Creative advertising

6. Designer Partnerships
Teamed with designers such as Mossimo and Isaac Mizrahi for apparel, Philippe Starck and Michael Grave for home goods and Chef Ming Tsai for kitchen wear.
Use partnerships as themes for their advertisements

8. Creative Marketing
Dimensional Advertising: unconventional marketing programs:
Sponsorship of the restoration of the Washington monument
Take Care of Education program
Partnership with Coca-Cola in the Color My World red line campaign
Sponsorship of the CBS program Survivor
Their bridal registry program, Club Wedd

9. Digital Marketing Twitter Facebook Timeline of designers Target App
Target Style
“Our mission is to continue our commitment to "Design for All," especially when it comes to fashion and beauty. To be the place you love to shop for the latest, on trend style at brag-worthy and on budget prices. When a friend asks you where you got your dress, you can be proud to say, "I got it at Target."”
Timeline of designers
Target App
The app allows customers to find the nearest store, check product availability, view the weekly Ad, and refill prescriptions.

11. S.W.O.T. Strengths Weaknesses Number of locations Brand Awareness
Reputation
Creative Marketing Strategies
Number of locations
Prices
Website
Threats
Opportunities
Increase number of locations
Go international
Improve website
Competitors
Smart Phones

12. Holes in Social Media Twitter Flow of websites City specific
Los Angeles, Chicago, Seattle
Flow of websites
Main website
Confusing App
Website design

15. “Bullseye View” Online Magazine Blog postings Mention this in store
Food, Entertaining, Recipes, Interviews, Fashion, Designers
Mention this in store
Turn into actual magazine
Offer deals

16. “The Shops” The Webster from Miami Privet House from Connecticut
Cos Bar from Colorado
Polka Dog Bakery from Boston
The Candy Store from San Francisco

17. S.W.O.T. Strengths Weaknesses Online Flow Product Differentiation
Ease of Navigation
Product Differentiation
“The Shops”
Quality
Threats
Opportunities
City specific Twitter
Magazine
Overwhelmed customers