1. M4U1 Reading ( Ⅰ ) Sun Yi Xuzhou Senior School

2. M4U1 Reading ( Ⅰ ) Sun Yi Xuzhou Senior School

3. Just do it.

5. Learning objectives 1. To understand the reading strategy 2. To get a better understanding of advertisements 3. To be smart about advertisements

6. Fast reading : structure of the whole passage TopicAdvertisements Supporting details What is an advertisement? Conclusion When it comes to advertisements, we must all use our intelligence and not be a slave to them! Does an advertisement tell people the complete truth? Public service advertisements

7. Topic Supporting details Conclusion Expository writing （说明文）

8. Read the second paragraph aloud, and design your own questions. Body part 1 What is an advertisement ?

11. TypesDifferencesSimilarities Commercial ads Public service ads Fill in the form Charged To advertise a product or service For free To educate people Both of them can be found everywhere, and they all use attractive pictures and clever language.

12. Body part 2 Does an advertisement tell people the complete truth? Even if an ad does not lie, it does not mean it is altogether innocent. Two examples We must not fall for this kind of trick! Topic Supporting details Conclusion

13. Take paragraph 3 as an example, try to analyze paragraph four. Body part 3

14. Topic Supporting details Conclusion examples Deal with widespread social concerns. Educate people about public service projects Teach us how to live healthy lives. All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give. Body part 3 Public service advertisements PSAs aim to teach us and help us lead better lives.

22. What do you think of these ads?

23. A good advertisement clearly expressed creative attractive effective persuasive ( 有说服力的 ) easy to understand impressive informative

24. Group work--designing Design a commercial ad or a PSA. References: for PSA, you can design something for our school (protect grass; save water; respect teachers…)

27. Homework 1. Finish the related exercises. 2. List the difficult language points on your notebook.