1. Broadway Performance Club
12/12/2016
Marketing class Team “ALL Stars”

2. Outline Introduction The Customer Problem Marketing Samples
Methodology
The Solution

3. Intriguing Dance Moves
10 years
Exciting performance
Blagoevgrad
5 Big cities
Sofia
Amusing Plot
Ruse
Memorable Songs
Varna
Plovdiv
Intriguing Dance Moves
Introduction

4. A lot of people are not aware of the existence of the AUBG Musical
Problem

5. Main Competitors Cinemas Concerts Theaters
Problem

6. Reaching people by raising awareness and knowledge about the Musical
Methodology

7. Background: 27 years old, young-professional, dynamic lifestyle and open-minded personality, engaged;
Ekaterina Mihaylova
How we help: having good relationship with co-workers by going out to social event and diversifying everyday routine;
“I do not have enough qualitative time outside my work environment”
“I am interested in doing something cool and new for me.”
What we offer: Unique experience different from her everyday routine; opportunity to meet new people and to enrich herself culturally.
The Customer

8. Guerilla marketing campaign
The Solution-Marketing Ideas

9. Small stickers idea
Denica Hristova
The Solution-Marketing Ideas

10. Suggestion
Bookmark

11. Public
stairs idea
The Solution-Marketing Ideas

12. What else we’ve got: Emails from AUBG to other universities
Making a good trailer and sponsoring it as an ad on Facebook and Instagram
Asking popular companies to advertise us in different media channels
Post Marketing campaign: distributing plastic bracelets to all the people in the audience

13. And if you want to be a savage…
The Solution-Marketing Ideas

14. Thank you!
Aleksandra Greta Zhaklin Sevdalina Stefan