1. “How to Get Laser-Targeted Traffic to Your Website”
Pay-Per-Click
“How to Get Laser-Targeted Traffic to Your Website”

2. What is PPC? PPC stands for Pay-Per-Click
Traffic generation method which is paid for
Cost is based on how many people click on your ad
Risks can be calculated

4. What is Google Adwords? No.1 most used search engine on the Internet
Google receives 100s of millions search queries daily
Why should we use Google Adwords?
Most powerful advertising network on the Internet
Adwords cost per click pricing are easy to control cost
Get quality and extremely targeted traffic

5. PPC Networks Search Networks Partner Networks Content Networks
Google Adwords
Partner Networks
Ezine Articles, About.com, Lycos, etc
Content Networks
Blogs, Squidoo Lenses, Websites

6. How Does PPC Work?
Bid for Ad space with specific search terms from Google
Google will show your ad for the specific search terms you bid for
You will only be charged when someone clicks on your ad

7. Example Niche: Dating for Men
You would want to advertise on the keyword search terms such as:
Seduce Women
Attract Women
How to Talk to Girls
Learn How to Flirt With Women

8. Benefits of PPC Easy and Fast to Set up Results Oriented
$5.00 activation cost
Campaign set up and traffic coming to website in as little as 45 minutes
Results Oriented
Keywords and conversions are trackable
Campaign is easily scalable
Geographical Targeting
Show ads on specific regions or areas of the world

9. Benefits of PPC (Con’t)
Competitive Intelligence
Find out what’s working and what’s not by spying on competitors
Can Be Refined on the Fly
Within minutes
Edit campaign based on data

10. Disadvantages of PPC Not Free Requires Experience to Be Good At It
Can lose money if you don’t know what you’re doing
Requires Experience to Be Good At It
Takes time to learn and understand the complexities involved

11. You are in ABSOLUTE CONTROL!
The PPC Mindset
But at the end of the day…
You are in ABSOLUTE CONTROL!

12. How to Succeed in PPC? Be Patient Do the Math!
Things might go wrong at the beginning
Let your campaign simmer and focus on collecting data
Do the Math!
Revenue vs Cost
Revenue must be more than cost  Profits
Don’t Need to Re-Invent the Wheel
Just see what others are doing
The Key is Relevancy

13. PPC Terms to Familarize
CPC (Cost Per Click)
CTR (Click Through Rate) = Clicks/Impressions
Conv. (Conversion Rate) = Sale/Clicks
QS (Quality Score) = X/10
ROI = Return of Investment
= (Revenue-Cost)/Cost

14. Adwords Campaign Settings
Timezone
Currency for Account
Geographic Target – US, UK, CA, AU, etc
Networks - Search & Partners
Content Network OFF
Devices – Desktop and Laptop Computers
Delivery Method – Accelerated
Ad Rotation - Rotate

15. Costing Your cost is controlled by your daily budget and bid price
Google rewards you for having a high quality account
Lower cost per click (CPC) with high quality score

16. Costing: Daily Budget Budget depends on your own risk appetite
Big budget, more data
Actual spending is normally about half of your daily budget

17. Costing: Bid Price You must always do the Math! Determine
Conversion Rate
Break Even Point

18. Bid Price (Conversion Rate)
Example:-
Conversion = 1 Sales
Clicks = 100
Conversion Rate = 1%
Conversion Rate = Conversions / Clicks

19. Bid Price (Break Even CPC)
Example:-
Conversion Rate = 1%
Payout = $30
Break Even CPC = 1% x 30 = $0.30
Break Even CPC = Conv. Rate x Payout

20. Bidding Strategy (ROI)
Example:-
Revenue = $1000
Cost = $700
ROI = ( )/700 = 43%
ROI = Revenue - Cost
Cost

21. Quality Score Importance of Quality Score
Users want to see relevant ads
Google wants relevant ads for better user experience
3 Components of Quality Score
Click Through Rate
Relevancy
Landing Page
Quality Score Analysis
Good = 7-10, Average QS = 4-6, Needs attention = 1-3

22. PPC Flow
01. Keywords
02. Ad
03. Landing Page
04. Sales Page Offer

23. Determine Campaign Objectives
To make sales $?
To generate leads for opt-ins and relationship building?
To gain competitive intelligence?

24. Objective: To Make Sales
Buyers Keywords
Product Names
Competitors Product Names
Books Titles
Book Author Names
XYZ Review
XYZ Scam
Buy XYZ
XYZ eBook

25. Objective: Generate Leads Or Competitive Intelligence
Shoppers Keywords
XYZ lessons, treatments, natural remedy, guide, course, solutions
Where XYZ is your niche
Information Seekers Keywords
General niche keyword, How to, Free, Advice, Tips, Help, Download

26. How to Obtain Keywords

27. How to Obtain Keywords Google Keyword Tool
Step 01: Type in your general niche keyword to get keyword ideas
Step 02: Export to Excel Sheet
Step 03: Type in authority site URL
Step 04: Export to Excel Sheet
Step 05: Pick
Step 06: Sort them to ad groups

28. Match Types
Broad
Phrase
Exact
Negative

29. Match Types Explained Yellow guitar : Broad Match Triggers
My yellow guitar is cool
John plays guitar and likes yellow shoes
“Yellow guitar” : Phrase Match Triggers
I want to buy a yellow guitar
Acoustic yellow guitar and strings
[Yellow guitar] : Exact Match Triggers
yellow guitar

30. Negative Match Type Keyword Ad Triggers
“Yellow guitar” Best selling yellow guitar
-free But NOT
free yellow guitar

31. When to Get Rid of Keywords
When keyword exceeds 100 clicks and still no sale
When keyword costs exceeds 2x of potential revenue

32. Ad Group
An ad group is a list of related keywords for which you’ll display the same ad
Example Ad Group: Seduce Women
Seduce women
How to seduce women
How to seduce her
I want to seduce a women
Ideally, an ad group should have 5-20 keywords

33. Ad Copy Write emotional copies cause emotions sells! Pain vs Pleasure
Start with Pain
State the Pain
Get into the Pleasure
Pain vs Pleasure

34. Ad Copy Specifications
Headline (25 characters)
Description 1 (35 characters)
Description 2 (35 characters)
Display URL (35 characters)

35. Improving CTR with Ad Copy
USP/ESP
Give customers what they want
Tell them what they need to know
Headline and Description
Keyword
Camel Case
Symbols - ?, %, “”, *, /
STRONG Call-to-Action
Tell them what to do
Provide social proof

36. Types of Landing Pages Pre-Sell Page Opt-In Page Product Review Page
Social Proof
Personal recommendation
Opt-In Page
List building
User provides Name and address
Product Review Page
Non bias review on products
Pros and Cons

37. Split Testing to Increase Conversion
Ad Copy
Test different headlines, descriptions, display URL
Aim for >1% CTR
Run ad for 50 clicks before making decision

38. Split Testing to Increase Conversion (Con’t)
Landing Pages
Test one thing at a time
Test different header copies, layout, story, colors, fonts

39. Split Testing to Increase Conversion
Ad Positions
Always bid to be at page 1
Test between positions 1-8 to see which one has highest CTR

40. Google Slap Google Slap happens when What to do CPC  $5-$10
Quality Score  1/10
What to do
Delete the campaign and re-upload
Delete domain name and replace it

41. Remember, You Are in Absolute Control of Your PPC Success
PPC Conclusion
Remember, You Are in Absolute Control of Your PPC Success