1. Attitudinal Equity Overview : Brandname
% Unaware
% Aware not consider
Overall AE
Users and Non-users
Low
Reasonable
High
Brand 1
39.5
23.8
41.8 21
38.8
20.4
65.0
9.8
69.4
7.6
77.6
4.7
32.8
3.7
45.1
3.3
85.2
3.1
53.7
0.6
Total Sample

2. Attitudinal Equity Overview : Brandname
% Unaware
% Aware not consider
Overall AE
Users and Non-users
Low
Reasonable
High
Brand 1
23.5
0.4
21.1
0.3
15.7
17.9
10.5
0.2
9.8
36.0
0.1
13.3
50.0
12.9
Total Sample