1. AWARENESS & USAGE OF LISTED NON-MV NUTRITIONAL SUPPLEMENTS AMONG CMV USERS 1 C4.And which if any of these products have ever been given to these children in your household? C5. Have any of these products been given to these children in the past 6 months? 16a1.Now we would like to know about kid’s NON multivitamin products. Which, if any, of the following types of kid’s non multivitamin nutritional supplement products are you aware of? 16c. Which, if any, of the following types of kids non multivitamin nutritional supplement products have you ever given your child/children? 16d. And which, if any, of the following types of kids non multivitamin nutritional supplement products are you currently giving to your child/children? When prompted with a general prompt, the number of moms who report usage of ANY (NON CMV) supplements has increased since last year. Currently about a third of all CMV using moms are using supps. The overall increase is driven by a number of most specific supp categories. Single Letter Vitamins Probiotics Omega-3/DHA Calcium Supp Immunity Fiber = Significantly higher/lower than 2011 p45 ANY Listed Supp

2. AWARENESS AND USAGE OF SPECIFIC KID’S NON- MV NUTRITIONAL SUPPLEMENTS 2 16a1.Now we would like to know about kid’s NON multivitamin products. Which, if any, of the following types of kid’s non multivitamin nutritional supplement products are you aware of? 16c. Which, if any, of the following types of kids non multivitamin nutritional supplement products have you ever given your child/children? 16d. And which, if any, of the following types of kids non multivitamin nutritional supplement products are you currently giving to your child/children? Total MV Non-Users MV Users Single Letter Vitamins Probiotics Omega-3/DHA Calcium or Calcium/Vit D Immunity Fiber AwareEver Given Listed BrandsCurrently Giving Listed Brands (n=2438)(n=1118)(n=1320) While CMV users are more likely than non-users to be using supps, there are meaningful levels of usage among the non users. The growth in current supp usage is driven by CMV users. Stat test users vs not = Significantly higher/lower than 2011 p47

3. FUTURE PURCHASE INTEREST OF NON-MV NUTRITIONAL SUPPLEMENTS (Among Those Aware of Supplement) 3 Total MV Non-Users MV Users Definitely Would BuyProbably Would BuyMight/Might Not BuyDefinitely/Probably Would Not Buy Immunity Supps Single letter vitamins Omega-3/DHA Probiotics Calcium/Vit. D Fiber Supplements 17. Now, we would like to know how likely you would be to buy each of these types of children’s non-multivitamin nutritional supplements in the future based on everything you know or have heard about them. To do that, please check the box below the phrase that best describes the way that you feel. Again, please answer based on everything you know or have heard about the product type – there is no need for you to have actually bought it. (600+)(200+)(400)Approximate base.. Users are more interested in buying supps than are non users, but NON CMV users should no be ruled out entirely as a potential source of volume. The specific supps that non users are interested in tend to reflect the interest among users – with the sole exception of probiotics which non-users are NOT likely to buy. = Significantly higher/lower than 2011 p48 61 50 54 48 52 46 58 44 36 47 41 63 55 59 54 56 49