1. Persuasion and propaganda

2. The Art of Persuasion How are we persuaded? Facts, numbers, statistics
Emotions such as fear, anger,
happiness, etc.
We trust the company or person.

3. Logos Logos is a type of appeal that depends on rational logic.
Facts, statistics, and similar information makes your argument believable.
To be clear, any time something just makes sense, it is appealing to logic.
Examples:
*A Snickers bar has 280 calories and 30 grams of sugar. That’s not a very healthy food for breakfast.
*Don’t wear shorts to school! Its 30 degrees outside!

4. Pathos
Pathos is a type of appeal that utilizes (or plays upon) the emotions of the audience or listener.
When something makes us angry, sad, or happy, we are more likely to “get on board”.
Proper use of pathos should rely on not only words but also images, sounds, etc.
Example: Your donation might just get this poor puppy off the street and into a good home. You wouldn’t want it to be lonely and cold all winter, would you?

5. Ethos Ethos is an appeal based on trust, credibility, and authority.
This appeal is effective because we are more likely to be persuaded when we trust the speaker, believe them to be credible, and/or they are in a position of authority.
Example: As your doctor,
I believe it is extremely
important that you stop
eating junk food and
begin exercising daily.

6. Propaganda
According to Merriam-Webster Dictionary, propaganda is defined as:
“The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person .”
In other words, propaganda is a form of communication that aims to persuade the viewer/listener to DO or BELIEVE something.

7. How does this relate to my persuasive speech?
In your speech, you will essentially be using propaganda to persuade us in some way.

8. WHEN ANALYZING PROPAGANDA CONSIDER….
The intended audience of the ad, speech, etc.
2. Propaganda Techniques applied and their effects on the audience.
3. The behavior or belief that the propaganda attempts to achieve.

9. Originally published as the cover for the July 6, 1916, issue of Leslie's Weekly with the title "What Are You Doing for Preparedness?" this portrait of "Uncle Sam" went on to become--according to its creator, James Montgomery Flagg--"the most famous poster in the world." Over four million copies were printed between 1917 and 1918, as the United States entered World War I and began sending troops and material into war zones.

11. “Girls, let’s talk about the F-word: FAT. It’s not good, right
“Girls, let’s talk about the F-word: FAT. It’s not good, right? So I’ve got a solution. Drink 3 glasses of milk a day and you’ll be getting all the calcium you need without the fat. So check it out!”