2. Personal introduction
Company Introduction
Family owned. Three members
Over 100yrs old
Largest British hardwood sawmill in the country
2 sites in Wiltshire
40 employees
Personal introduction
Managing Director
4th Generation
Recent MBA
Currently working with an external consultant to develop the Vastern Timber business model for the future

3. Value proposition (Work in progress)
Flexible and rapid supply of timber products into the ‘posh’ end of the construction market
Products to satisfy the desire for locally grown, sustainable timber products with the associated low carbon footprint
Information, service and reliability in the building trade where they are often absent.

4. Key Customer Segments Oak frame building company Furniture maker
Regional builder
Architect
Self builder / home user
All niche markets
Regular repeat customers
Irregular / one-off customers

5. Key Customer Segment Channels
Oak frame building company
Furniture maker
Regional builder
Architect
Self builder / home user
Reputation - word of mouth - regular telephone contact with occasional visits – order
Web site / advertising / 3rd party digital – enquiry / request for info – telephone – order

6. Key Partners
Forestry management companies and estate managers who supply the bulk of our raw material
Agents who provide the expertise to source imported timber products
Specialist transportation companies
Engineering service providers who keep us running
Digital marketing providers

7. Key Activities Key Resources
Conversion of British logs into timber products. Includes: Sawing, drying and machining
Communication of product information and provision of advice
Key Resources
Production machinery
Land / space to stack and store
Knowledgeable, loyal and trustworthy staff
Web site

8. Revenue Costs Simple manufacturing model. Sales of timber products
+ Trust from heritage and substance
+ Helpful communication of information
Costs
Purchase of raw material (logs)
Upkeep of machinery and site
Capital expenditure
Salaries