1. Mission Statement / Vision
To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.
Principle business activity: the design, development and worldwide marketing of high quality footwear, apparel, equipment, and accessory products.

2. Company Overview Incorporated in ‘68 & HQ in Beaverton, Oregon
33,000 employees
NIKE is the largest seller of athletic footwear and apparel in the world.
All footwear/apparel products made overseas
Subsidiaries
- Cole Haan Converse
- Hurley Umbro

3. Corporate Strategy Risk management 1990 Corporate Responsibility 2000
Sweatshop and child labor
Corporate Responsibility 2000
Code of conduct
Inside the Lines
Sustainable business 2010
Close-loop business model
Zero waste

4. Recognition Investment Community Calvert Social Index
Dow Jones Sustainability Indexes
KLD Indexes
FTSE4Good Index Series
Community
Global 100 Most Sustainable Corporations in the World
100 Best Corporate Citizens list
World’s Most Ethical Companies
top 10 of Newsweek’s 2009 first annual Green Rankings
highest in nonprofit organization Climate Counts’ annual rankings

5. Cooperate Goals
Put investing in sustainability as a key innovation/R+D priority on consumer brands’ agendas.
Fast track innovation through investment and collaboration.
Launch the GreenXchange as a platform for enabling the sharing of intellectual property to fast track changes efficiently