1. IBM DB2 Express-C January 30, 2006

2. Agenda DB2 Express-C Overview
Positioning within DB2 Data Server Family
Value Proposition
Call to Action

3. Superior capabilities across a spectrum of requirements
Data Services
Required by every business application
No business solution works without data
Essential elements of an application platform
Data service requirements span a broad spectrum
Protect most valuable business assets
e.g., Client, employee, product and financial data
Data availability and performance impacts results
Secure and private access affects brand value
A fundamental control point
Not a commodity in most use cases
Unique advantages for solution developers
Cross platform integration = competitive advantage
To bridge from Information on Demand powered by IBM Information Services to our data server portfolio, we first describe the set of Information Services that specifically address structured information - or “Data”:
Data services provide secure and efficient management of structured information (a.k.a. “data”) required by all business solutions. Application use of data falls into 2 broad categories: transaction processing and analytics (also known as BI for Business Intelligence). Data servers tuned for data analysis applications are also know as Data Warehouses. Applications in both of these categories can work with data either real-time - e.g., “online transaction processing (OLTP); or as batch processing e.g., Data Mining.
Data Services include capabilities for: Managing data creation, update and deletes with transactional integrity; securing the data for properly authorized access; processing simple to complex queries; scaling to handle growth of data, transactions and users; ensuring maximum availability - including recovering from catastrophic system loss; delivering optimal performance - including CPU and memory utilization; and optimal management of logical data models on physical storage devices.
No business application does anything of value without using, changing or creating data. Consequently, data services are essential elements of any application platform.
Collectively, data services address a broad spectrum of requirements from business applications of all shapes and sizes. IBM offers a portfolio of data servers (also known as database management software) that provide the right capabilities across this spectrum - offering partners and clients greater flexibility to deliver an optimal solution vs. more narrow “one size fit all” portfolios from other vendors.
Data services protect some of a business’ most valuable assets - such a private client and employee data and sensitive product and financial data. Security services, including Identity and access management are essential to protecting this data.
Continuous data availability and delivery performance can be a vital requirement to a business solution. Any failure in these services can directly impact the ability to conduct business - or to achieve a timely advantage over the competition.
Omissions or failures in Security services can have a devastating affect on a company’s short-term bottom line and long-term brand value
For our clients and for IBM, the data server represents a fundamental control point. For our clients - a point of control for their business. For IBM, a point of control for maintaining and growing our relationship with, and service to, our clients.
There is a growing misperception that data servers are a commodity element of a business IT infrastructure. In fact, in most business use cases the product unique capabilities of the data server offer a means of differentiating the availability and performance as well as initial and total cost of the solution. Furthermore, unlike a true commodity like a barrel of oil or ounce of gold, there is a switching cost involved in using a data server from a different supplier. This gives the incumbent data server supplier an advantage in growing the client’s use of other elements of its portfolio.
Use of a data server - and the unique advantages it can provide a solution - is determined by solutions developers as well as solution operators. Characteristics of both industry standard and vendor unique capabilities of the data server can greatly impact development cost (complexity and time) as well as the solution’s ability to meet or exceed requirements. SAP is a very visible example of solution developer use of DB2 unique capabilities - e.g., “autonomics” for self configuration and self optimization for an SAP environment and Multi-Dimensional Clustering (MDC) for significantly faster query performance than other data servers.
With growing integration of capabilities across the application platform - in other information management servers; in application execution and integration servers; in portals and workplaces; and in solution and systems management systems - the data server at the core of a solution has a growing impact on how clients upgrade and expand their IT systems. Examples include DB2 capabilities optimized for WebSphere and more broadly for IBM Software portfolio powering a Service Oriented Architecture - where use of XML data is fundamental and growing. As this cross-platform integration increases for IBM and among our competitors, data server incumbency is increasingly a point of competitive advantage for selling a broader middleware portfolio.
The Viper release of DB2, now in a Beta test phase with hundreds of registered clients and partners, represents a game changer among data server as business solutions increasingly create and use XML data. As the industry’s first “multi-structure data server” that manages data in both relational (tabular) and XML (hierarchical) structures, DB2 Viper delivers superior management, performance and fidelity of XML data. Data exchange standards defined using XML are established and continue to grow across all industries (e.g., Insurance, Banking, Health, Gov’t). Additionally, Web service standards for finding and communicating among elements of a service oriented architecture are also defined as XML data. As a new generation of service oriented business solutions are being developed and deployed, the capabilities of DB2 Viper will provide unique advantages to developers, operators and business users.
Superior capabilities across a spectrum of requirements
DB2 Everyplace
Cloudscape
IDS
IMS
DB2 U2

4. DB2 Data Serving Solutions
Massively Parallel
Processors (MPP)
Clusters
Complete range of data servers
Business Resilience
Proven performance and reliability
Flexible
Data formats, workloads, acquisition models
DB2 UDB
Workgroup, Enterprise
DB2 UDB
iSeries, zSeries
Symmetric
Multiprocessors
(SMP)
DB2 not only runs on many platforms, but also has many packaging options that allow users to choose the right edition for their business. Whether you are an SMB tracking sales over the Internet, a mobile solutions provider, or a Fortune 500 company trying to analyze sales data to put the right products into the right hands at the right time, there is an edition of DB2 that's right for you. From Palmtop to Teraflop, DB2 powers up the most successful businesses!
Scaling DB2 is seamless from edition to edition and this gives you the ability to leverage your DB2 investment as your business grows. With the exception of DB2 Everyplace and Cloudscpe, each DB2 edition has generally the same code base across the distributed platforms. A common code base offers portability and assurances that, when the time is right to scale up your DB2 solution, it can be done seamlessly at minimal cost.
Unlimited ability to scale, Industry-leading performance and reliability, platform openness
Full Parallelism - SQL and Utilities, Inter and Intra partition
Cost-based Optimizer with query rewrite
Large Memory Exploitation
Highly Optimized I/O Subsystem
Full SMP Exploitation
DB2 Express
DB2 Express-C (no-charge)
Cross Platform
Linux & Windows
AIX, Solaris, HP/UX,
zSeries, iSeries
DB2 Everyplace
IBM Cloudscape
(Derby)

5. IBM leads the data server creation and evolution
Innovative Milestones
1968
1981
2006
First Hierarchical Database
First IBM Relational Database
First Multi-Structured Database
IBM designs IMS starting in 1966 for the Apollo space program.
IBM releases DB2 database following the System R proto-type.
DB2 Viper first to support both relational and XML structures managed by single data server
To address the growing needs of our clients and partners, IBM has been at the forefront of data management software since it created and delivered the first commercial database management software, IMS, in the late 60’s. Providing application developers with a logical view of data while handling the complex management of data on physical storage devices, IMS freed developers to focus on creating the business value of the application while benefiting from optimal performance and storage utilization achieved by top data management computer scientists.
In the 70s, those specialists developed the relational model to better serve a growing class of business applications for which a table structure of rows and columns delivers superior performance and storage efficiency. Dr. Edgar Codd from IBM published the first relational model.
In 2006, IBM continues its leadership role by delivering the first hybrid database management software with a DB2 data server that simultaneously supports both relational table and hierarchical XML data structures. By adding support for the XML data structure, along with the industry standard XQuery language, DB2 goes beyond competitive support for XML as a data type within the relational structure - delivering superior performance, fidelity and analytic capabilities.
This multi-structure approach provides advantages to developers of Web applications and solutions implementing a Service Oriented Architecture - where XML data serving requirements continue to grow in volume and importance.
Continuous IBM innovation

6. DB2 for Linux, UNIX and Windows
The power, function and reliability of an open, industry standard database with the ability to scale from small and medium businesses to large enterprises.
Express/Express-C
Workgroup Edition
Enterprise Edition
Linux, UNIX, and Windows, 32 and 64-bit platforms
No limits
Partitioning feature
Linux and Windows, 32 and 64-bit platforms
1-2 CPU Server
4GB Memory
Linux, UNIX, and Windows, 32 and 64-bit platforms
1-4 CPU Server
16GB Memory
Strength of DB2:
Performance - Leading performance and industry benchmarks
Scalability - Online processing & business intelligence scaling to nodes 
TCO - Proven lower than the competition by both customers and analysts
With its multiple editions, the DB2 family itself addresses a set of specific requirements. DB2 Express Edition for Linux and Windows offers both power and accessibility for workloads that require no more than 2 CPUs and 4GB of memory. Unlike competitive offerings DB2 Express/Express-C impose no additional limits such as on database size, users, or local / remote connections.

7. Announcing DB2 Express-C
Production Ready
Innovative Technology
Developer Community
Same superior data server technology and programming support as DB2 Express Edition in a smaller package
Coming Soon – DB2 Viper – Industry’s first hybrid relational and XML data server
Dedicated team for DB2 community participation and development
Free online community support
Skills and applications applicable to all editions of DB2
Free to develop, deploy and redistribute*
No database size limit
No limit on number of instances per server
No user limit
* Free registration required
Production-ready -- DB2 Express-C provides development flexibility through support for a wide variety of software development environments and tools. DB2 Express-C also provides deployment and support flexibility by removing software license charges and offering free community support. In addition, DB2 Express-C places no database size limitations on developers.
DB2 Express-C also benefits from IBM’s investment in DB2 autonomics (self-management) technologies, performance optimization and resiliency. For example, its silent embedded installation and automatic object maintenance make DB2 Express-C well-suited for seamless integration into partner applications.
Developer community -- Developers in a wide variety of development environments can draw on resources like developerWorks and alphaWorks to gain access to IBM support and emerging technologies from IBM research and development laboratories. Skills and applications developed with DB2 Express-C are directly applicable to all Editions of DB2. At IBM, a DB2 Express-C community team has been formed to nurture DB2 community development and work with a variety of developer, ISV and open source community organizations.
Innovative technology – DB2 Express-C will be refreshed with the forthcoming Viper release of DB2 - currently in beta test. DB2 Viper is the industry’s first hybrid data server – delivering superior performance managing both XML and relational data structures. Early adopters have cited cost savings achieved through reduced development time and improved performance of applications using XML and relational data. These values provide critical advantages for the growing number of solutions implementing a service oriented architecture (SOA) and working with XML-based vertical industry standards.

8. New DB2 Express Landing Zone
Visit us at the DB2 Express/Express-C landing zone to learn more.
Home page:

9. Positive Market Response
“At Quest we believe in the value of building a strong, vibrant community around database technologies. By delivering a free version of DB2 Express-C, IBM is ensuring a rapid adoption of the DB2 technologies and further expanding the DB2 application development and database administration communities. As a leading provider of development and administration tools for DB2 databases, Quest is delighted to have an opportunity to distribute DB2 Express-C as part of Quest Database Solution offerings. We believe, by providing DB2 product as an integral part of the Quest solutions for DB2, our customers will enjoy a greatly simplified evaluation and deployment process"     -- Billy Bosworth, Director Product Management - Database Solutions of Quest Software
Positive Market Response
“We are looking forward to embedding the no-license DB2 Express-C in our applications for small retail operations. This will help us keep our costs down and compete more effectively in the SMB market. We can apply the same database technology across our whole platform at no cost, which will lead to new opportunities for selling support“
--Janez Uplaznik, General Manager - Mikropis
“By delivering DB2 Express-C, IBM is making it easy for ActiveGrid customers building service-oriented applications on the LAMP stack to take advantage of the enterprise-level performance, reliability and support of DB2 with no license fee.”
-- Peter Yared, Founder and CEO of ActiveGrid, Inc
What the business partners say about us.

10. DB2 Express-C Customer Benefits
Offers a no charge production server that
Saves development time
Reduces or eliminates reliance on dedicated DBA staffing
Gives great value at no upfront cost
Gives clients the flexibility and capability to grow
Provides seamless upgrade to advanced capabilities and more platforms
Addresses client needs to become more responsive to their customers
Client Benefits
Get started with no upfront costs
Download, develop, deploy and show tangible results quickly
Reduce development time with DB2 integration with popular IDEs
Reduce need for dedicated DBA using automated data server features.
A clear seamless upgrade path to advanced capabilities and more platforms
Developer and DBA skills are applicable to all DB2 Editions

11. Designed for simplicity, efficiency and ease of use in small and medium database deployments
Key attributes of the patented IBM Express Architecture
Easy to Evaluate, Purchase and Support
High quality evaluation and implementation support materials
Web-based support
Resources help ensure adequate skills
Easy to Install
Single-server installation takes minutes, not hours
Guided, non-disruptive installation and setup
OEM-ready with silent install/uninstall
Easy to Learn and Use
Simple, intuitive user interface
Samples and tools facilitate quick, successful first-use
Accessible, useful documentation
Easy to Integrate
Coexists and works well with other Express products
Supports important mid-market components and applications
Exploits key platform services that reduce total cost of ownership (TCO)
Demonstrates Good ROI
Resource usage that is competitive
Easy to Manage
Self-configuring for reduced administrative skill and interaction needs
Supported by reasonable defaults, application templates and wizards
Routine tasks are automated and self-optimizing
Complete Integrated Solution
Only required features provided
Competitive Features
Secure by default
Well-documented features
Consistent function
Quick and easy problem determination
Right Technology
Proven technology to ensure reliable operations and minimize downtime
Extensible and Flexible
Available on all key mid-market platforms with priority for Win2000, iSeries and Linux
Modular, easy to customize and extend
Priced to Market
Price linked to usage, based on number of users or processors
TCO attractive to SMBs
IBM Express Middleware is designed, developed and priced to meet the needs of mid-sized companies. It provides: High functionality in an integrated package
Ease of use
Competitive pricing
Flexibility Investment protection

12. DB2 Express-C for Everyone
Download and start developing today at no costs
Choose the Development Environment and IDE that best meet your needs: J2EE, Windows .NET, PHP
Innovative technologies--XML / SOA / Web Services capabilities due in viper are second to none
Developers
Increase product value without incurring up front costs
Investment Protection – the DB2 family extends your reach to most market segments
Create license and services revenue potential for deployment and upsell
ISV &
Business Partners
Extend your reach and create upsell opportunities in mid-market
No up front license fee DB2 Express-C enables you to affordably use DB2 for virtually any SMB projects
Risk free approach to redistribute DB2 Express-C with applications at no charge
Mid-Market Solution Providers
Faculty and students have direct access to software—not limited to classroom use only
Easy to use, easy to learn, easy to administer database
Material for education courses available via IBM Academic Initiative
Academic Community

13. DB2 Express – The choice is yours
DB2 Express-C
Aligned to mid-market needs
Aligned to mid-market needs and developers, partners, academic communities considering or using open source databases
Per processor or Per server/users licenses orderable in Passport Advantage
Free download available January 30, 2006
Key routes: 4, 6, Community team
Key route: Community team, developer and partners
12mo 24x7 support
Free online community support
HADR feature available
HADR feature purchase requires DB2 Express Edition purchase
Download footprint ~400 MB
Download footprint ~300 MB
Features include: Warehouse Manager tools & servers, Extender support, DB2 Connect support, Informix Data Source Replication, Replication Data Capture, APPC and NetBIOS
Features exclude*: Warehouse Manager tools & servers, Extender support, DB2 Connect support, Informix Data Source Replication, Replication Data Capture, APPC and NetBIOS
The differences between DB2 Express Edition and DB2 Express-C are:
Target audience: purchase commercial software licenses and support vs use unwarranted, community supported, free code
License Fee and terms: For-fee, warranted, per processor or per server & users vs. No charge, unwarranted, per processor
Access - Passport Advantage vs Web community
Support: Traditional 24 x 7 IBM vs Web-based user community
High Availability / Disaster Recovery option availability
Download size and footprint
Advanced features not in DB2 Express-C package:
Business Intelligence Packages
Warehouse Server
Data warehouse Center
Warehouse sample database
Information Catalog Manager
Information Catalog Manager for the Web
Client Function
Spatial Extender client and samples (No extener support in general)
Satellite Synchronization client
Communication protocols
APPC
NetBios
Server Function
XML Extender and sample code
Replication capture (apply will remain)
Informix data sources for replication
Connect support for zOS, and iSeries
Misc
Web based tools (core java based tools will remain)
Bobcat Embedded Application server
*Complete excluded feature list in speaker notes

14. Why DB2 Express-C ?
No Artificial Data Server Limitations Production ready, same superior database features as DB2 Express
Innovative Technology Viper--Industry first relational and XML data server
Application Development Flexibility Choice of programming languages and tools
1. As with DB2 Express Edition, DB2 Express-C may be deployed on all systems with up to 2 processor cores, and on AMD or Intel x86 systems with up to 2 dual-core chips. 4 GB of memory is the maximum supported. There is no limit to database size however. Other editions of DB2 exist to support larger servers or clusters of servers with a seamless upgrade from DB2 Express-C.
2. Innovative technology -- DB2 Express-C will be refreshed with the forthcoming "Viper" release of DB2 currently in beta test. DB2 "Viper" is the industry’s first hybrid data server -– delivering superior performance managing both XML and relational data structures. Early adopters have cited cost savings achieved through reduced development time and improved performance of applications using XML and relational data. These values provide critical advantages for the growing number of solutions implementing a service oriented architecture (SOA) and working with XML-based vertical industry standards.
3. Software development communities, environments and languages supported include PHP, Python, Perl, Rational Web Developer, .NET with Microsoft Visual Studio, Java with Eclipse, Quest Toad for DB2, Zend Studio and Zend Core for IBM. DB2 Express-C offers broad development environment flexibility
Developers using a wide variety of development environments can draw on resources like developerWorks and alphaWorks to gain access to no charge IBM technical resources community support and emerging technologies from IBM research and development laboratories. Skills developed with DB2 Express-C are directly applicable to the entire DB2 family.
4. clients can seamlessly upgrade from DB2 Express-C to any of the DB2 Universal Database editions which support larger servers or server clusters.
5. Last but not least,
Scalable on Demand: no application or database changes required for other DB2 Editions

15. Useful URLs DB2 Express (FAQs, Downloads, Forum, Partner Solutions, …)
DB2 product information and version specific details
IBM developerWorks DB2 zone (Technical articles and tutorials)
DB2 Viper Webpage: (XML information)
DB2 Express-C Press Announcement

16. Call to Action
Learn:
Find out more about DB2 Express-C:
Act:
Download and install DB2 Express-C now.
Tell your colleagues about DB2 Express-C!
Win:
Develop and deploy an application powered by DB2 Express.
Share your experience with us at the DB2 Express-C Forum.

17. A Growing Community of Partners
"The launch of IBM's DB2 Express-C under a free licence is a bold positive move. It brings a proven, rock solid , and flexible database to the Ubuntu, and hence to the Debian ecosystem. With no restrictive licencing to cause concern, it further strengthens DB2's proposition to businesses choosing Ubuntu."     - Mark Shuttleworth, Ubuntu Linux founder
"Zend Technologies creates application development and deployment products. We have tightly integrated the no-cost DB2 Express server into our popular Zend Core for IBM product for the PHP community. The new optional support offering available for DB2 Express closely aligns with many of our customers' needs to have access to powerful database features available in DB2 Express. In addition, our PHP-based solutions efficiently leverage the native XML functionality of DB2 Express."     - Mark de Visser, Chief Marketing Officer, Zend Technologies, Inc.

18. A Growing Community of Partners
"Business Objects and IBM have worked closely to develop effective business intelligence (BI) solutions that offer maximum scalability and reliability for information on demand. This new release of IBM DB2 Express-C continues our strong relationship by providing organizations the power of DB2 in a flexible, free package that is ideal for our enterprise customers looking to develop BI proof of concepts that will smoothly transition to enterprise deployments. It will also be a compelling choice for our mid-market customers looking for a solution that will scale with their business needs."     - Jon Dorrington, VP Alliances, Business Objects

19. A Growing Community of Partners
"Power, flexibility, and openness are some of the best qualities that Linux has to offer. We at Mandriva are very excited about DB2 Express-C being offered for free on a Mandriva Linux distribution. With DB2 Express-C, IBM brings a full-function and enterprise-ready relational database on our Linux platform at no charge."     Klara Mika , ISV Manager, Mandriva S.A.
+ Many Independent Developers, and hopefully you also !!

20. DB2 V8.2 Family Comparisons
DB2 Express-C
DB2 Express
Workgroup
Enterprise
Target Audience
Mid-market and developers, partners, academic communities considering or using open source databases
Mid-market and the partners who serve them
Workgroup and Departmental organizations and the partners who serve them
Large enterprises building or buying high volume OLTP, web or analytics solutions and the partners who serve them
Objective
Seed the market, create opportunities for other IBM products, increase DB2 footprint
Drive revenue growth in mid-market segment
Drive revenue growth in high-end SMB and department segment
Drive rev growth in large enterprise segment
Platforms
Linux, Windows
All
Download
~300 MB
390 MB
Larger
Memory limit
4GB
16GB
Unlimited
32/64 bit
CPU limit 2 4
DB Size
Add-On features
None
High Availability / Disaster Recovery
High Availability / Disaster Recovery, Query Patroller
Data Partitioning, Query Patroller, Geodetic Extender
SRP
No charge
$4874/CPU or $625 /server+$124/user
$1211/server + $311/user or $9375/processor
$33125/processor or $750/user
Support
Online community support
Passport 24X7

21. Thanks You!