1. Business Insights
Play briefing deck

2. Cloud + Enterprise: Our world view has grown
Accelerating the flywheel: Cloud, apps & data
Cloud + Enterprise: Our world view has grown
Apps
Visualization
Data & analytics
Agile business processes
Ecosystem
Data
Cloud
Biz Apps

3. Agile business processes
The market confirms the opportunity
PRISM FY17
10/14/2017 3:31 PM
Apps
Visualization
Data & analytics
Agile business processes
Ecosystem
Ecosystem
$70B total data market
CLOUD
growth over the next 5 years
451 Research CY16 Estimate of Total Data Market Revenue
OLTP
32.2 DW
23.1
Other
4.4
Trad BI;
9.8
Adv
Analytics
6.7
Self-service
BI; 3.4
(incl. advanced analytics)
In 2020…
Digital universe will be 44 zettabytes
& 25B devices
of servers are Linux … opportunity for R Server, HDInsight, & SQL Server
Data
Cloud
Cloud
Biz Apps
Biz Apps
40 %
14 %
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Our challenge

5. Carry message to many AUDIENCESSI
ISV
Community
Developer
Cloud
Biz Apps
Data
Power BI
Industry
Leadership
Cortana Intelligence
& IOT
SQL Server
2016
Big Data
& Data
Warehouse
Modern
Apps
& Hybrid
Infrastructure
Infrastructure Lead
Influence High
Data Architecture
Data Architect/DBA Influence High
Analytics
Analyst/Data Scientist
Influence High
Data platform capabilities targeted to technical decision makers
IoT Connectivity & Data Ingestion
Operational Databases
Big Data & Data Warehouse
Advanced Analytics
Business Intelligence
Buyer
VP LOB
VP Operations
Line of business
LOB Decision Maker
Influence High

6. Increasing role of BDMs in analytics
Infrastructure
Infrastructure Lead
Influence High
Data Architecture
Data Architect/DBA Influence High
Analytics
Analyst/Data Scientist
Influence High
Data platform capabilities targeted to technical decision makers
IoT Connectivity & Data Ingestion
Operational Databases
Big Data & Data Warehouse
Advanced Analytics
Business Intelligence
Buyer
VP LOB
VP Operations
Azure IoT Suite & Cortana Intelligence Suite solutions targeted to business decision makers
Retail and Consumer Goods
Banking and Capital Markets
Discrete Manufacturing
Government
Line of Business
LOB Decision Maker
Influence High

7. And INDUSTRY/VERTICAL solutions
Discrete
Manufacturing
Retail &
Consumer Goods
Banking &
Capital Markets
Government
SaaS Solutions
Remote Monitoring
Predictive Maintenance
Connected Field Services
Retail Management System
Customer 360
FIRST PARTY
Connected Car
Asset Management
Connected Product Innovation
Retail Personalization
Retail Execution
Inventory Optimization
New Product Introduction
Fraud Management/Prevention
Risk Management
Next Best Offer/Action
Case Management
Transportation Optimization
Incident Response (non-emergency)
THIRD PARTY

8. Comprehensive. Consistent. Choice.
Land HYBRID data platform & BIG DATA strategy
RELATIONAL
BEYOND RELATIONAL
ON-PREMISES
CLOUD
Database as a service
Azure Data Lake
Azure SQL DB, DocumentDB, Search
Azure SQL DW
SQL Server
Analytics Platform System
Power BI
Azure ML
R Server
Data Lake
Business Analytics &
Intelligence
Databases
Big Data Appliance
Comprehensive. Consistent. Choice.

9. Powered by Cortana Intelligence Suite
Data Sources
People
Apps
Intelligence
Dashboards and Visualizations
Machine Learning and Analytics
Big Data Store
Information Management
Apps
Sensors & Devices
Cortana Intelligence
Data
Intelligence
Action
FY16
FY17
Incubation VL Motion
Available to transact in Nov.
Intelligence capabilities added
Pre-configured solutions
New solution focused SKUs

10. Industry Leader in Operational Database Management Systems
10/14/2017 3:31 PM
Industry Leader in Operational Database Management Systems
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Industry Leader in Operational Database Management Systems
10/14/2017 3:31 PM
Industry Leader in Operational Database Management Systems
Industry Leader in Business Intelligence and Analytics Platforms
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Industry Leader in Operational Database Management Systems
10/14/2017 3:31 PM
Industry Leader in Operational Database Management Systems
Industry Leader in Business Intelligence and Analytics Platforms
Industry Leader in Data Warehouse and Data Management for Analytics
Visionary Leader in Advanced Analytics Platforms
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Top ISV solutions in Business Insights
Data Platform
Hortonworks and Microsoft enable seamless implementation of Apache Hadoop for a Hybrid Cloud for Big Data.  Through our partnership we provide interoperability, portability and the flexibility to build and deploy Hadoop for hybrid cloud architecture. Hortonworks Data Platform (HDP) is an open-enterprise Hadoop data platform for storing and analyzing massive amounts of data.
Key Use Cases/ Benefits
Quickly test new applications on a smaller subset of resources
Automatically upload data for backup
Efficiently manage workload volatility, surges of user activity and data while maintaining SLA’s
Handle peak workloads in a completely interoperable environment.
Availability: Global
Average Deal Revenue: $33K
Link to Marketplace
Enterprise
Cloudera helps organizations of all sizes profit from their data. Cloudera Enterprise is the most widely deployed and supported commercial distribution of Apache Hadoop, the standard for big data management and analytics. Cloudera Enterprise is available via the Azure Marketplace and includes comprehensive, compliance-ready data security and governance.
Key Use Cases/ Benefits
Store, process and analyze all your data to drive competitive advantage
Unify your compute and data to improve operational efficiency
Build with the world’s most popular and comprehensive open source software distribution
Ease your deployment and operations with centralized administration
Availability: Global
Average Deal Revenue: $250K
Link to Marketplace