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Betsy Johnson Melanie Greer.

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Presentation on theme: "Betsy Johnson Melanie Greer."— Presentation transcript:

1 Betsy Johnson Melanie Greer

2 Wild Child Originally wanted to be a professional dancer, her love for costume was the foundation she built her brand on Widely known for her sexy silhouettes, hippie inspired flowing fabrics, and whimsical detailing Loves incorporating vivid neon dyes into her garments, as well as deep necklines and fullness in skirts and dresses Adequately able to use unconventional textiles (Ex: shower curtains, the interior lining of automobiles and the pinstriped wool of old New York Yankees uniforms)

3 60’s, 70’s, to present day Betsey first made her presence known in the industry through winning the guest editor for Mademoiselle’s magazine She was new to the designing scene during the 1960s, a time when fashion designers were considered stuffy, pretentious, and totally out of touch Her Avant Garde designs quickly became a part of the 60’s youth quake movement (Twiggy and Jackie Kennedy were two of many trendsetters who wore Betsey’s fresh quirky designs) In the 70’s and 80’s her punk rock style inspired her to create fashion for a new generation  Johnson went on to design slip dresses, drop-waist ballerina dresses, double knit A-line mini for her own line She kept current with the 1990s rave, grunge, medieval, and deconstructionist fashion movement and currently has her designs in mass merchandising stores such as Macy’s and Nordstrom

4 Fall 2000 Techni color prints
looks included plasticized cat suits, hot-pink biker ensembles, micro shorts with zipper sides

5 Spring 2000 Freedom Girls Signature playful prints
Featured “farm girl” looks, and middle eastern inspired shawls Celebration of personal style Models ranged from the ages 10 to 50

6 Fall 2008 Dark, beatnik, black, bold, slim-lined timeless looks
Joan Jett inspired Celebrating 30 years of business

7 Spring 2008  Inspired by quintessential girls who have prom on the brain Garments displayed by decade, from the fifties through the sixties and seventies to present day Featured men's designs 

8 Fall 2014  The clothes, designed for "the rock 'n' roll girl in every one of us," Joan Jett inspired Classic Betsey Johnson pushing accessories big time due to mentor and long time friend Steve Madden (no fall 2016 or 2015 collection)

9 Spring 2016 Celebrating 50 years in the fashion industry
Dedicated show to her childhood dance teacher who inspired her to get into fashion design Designed garments based on her original dance costumes as a child Featured other designs from previous decades as well as current generation ( looks inspired by Nikki Minaj)

10 Similarities throughout the years
Use of pastel, red, black and neon colored fabric Flounces Incorporated same skirt design into her Spring 2016 line that was originally used in fall 2008 Lace and sheer fabrics Silhouettes

11 Work cited https://www.biography.com/people/betsey-johnson-23182


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