1. Analyzing and Evaluating an Advertisement ( Geox Shoe Commercial )
Presented by : Zainab AL-Mubarak
ID :
Instructor : Kumarashvari SUBRAMANIAM

2. Background of the Advertisement
Place: the commercial was at at different places including hotel, Gym, office and cinema.
Main Actor & commercial story: a man wherever he goes and takes off his shoe, ppl run form the bad smell.

3. Outline Background of the Advertisement. The Advertisement.
Strengths & Weaknsses.
Effectiveness.
Summary.
My outline is as shown.
First, I will start with presenting some Background Information of the adv.
Second, I will share with you the adv
Then, I will share with some tactics which used to make people interested in this commercial.
next, I will highlight some of the values and beliefs which the foundation of the adv. is assuming about the viewers.
After that, I will discuss the effectiveness including my opinion of the adv. why I think it is effective and how It would be more effective.
Finally, I will end up with a summary.

4. Background of the Advertisement
The message of the commercial: to persuade people to buy Geox shoe - the shoe that breaths in order to get rid of sweat and the undesired feet smell.
The length is 48 seconds.
Target market: mid to high-income consumers who look for comfort and style in their footwear.
Music: Quiet & Suitable
A television advertisement :
Is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service.
Television commercials set out to both inform and persuade.
Television commercial is a special kind of work of Art.
It is effective at selling products and helping to create high brand awareness.

5. The Advertisement

6. Strengths Funny idea that attracts ppl attention.
The advertisement idea was effective to show that Geox- shoes are different.
Joyful, quiet and suitable music.
Actors played their roles effectively especially the expression of the lady screaming.
Presenting and mentioning the company logo at the end of the ad.
Presenting the company website at the end of the ad.

7. Weaknesses No mentioning the website name.
Concentrating only on one feature “ keeping the feet cool, dry and sweat”
Not mentioning store locations.

8. Effectiveness
One of the best commercials I have ever seen/ very effective.
It would be more effective - Mentioning the website instead of relying on presorting. - Mentioning the store locations. - Presenting more features such as quality and how fashionable the shoes are.
This adv is one of the best commercials I have ever seen.
- It is really effective.
The great way they used to demonstrates patience.
Those little wonky footsteps and then when the little boy says "Hi" - well, my heart just melts and then I just smiled with such joy.
- I deeply moved by this and it left an impact on how I treat my friends, family and people around me
-In my life, I have done stupid things like that but people get mad at me! However, it also reminds me of the many times people must have been so patient with me and I never got to thank them for it.
-That's a great message and it is never too late to send out!.

9. What are other suggestions that can make the commercial more effective?

10. Summary Short TV spot representing Geox shoe – the shoe that breaths
Strengths, weaknesses and effectiveness's.