1. These three phrases describe which chocolate do you think??
Question?!

2. Analyze an Advertisement
(BUSI 30211): Marketing Principles Summer Lecturer: Kumarashvari Subramaniam Oral Presentation 15% Hershey’s Kisses Commercial
Latifa Al-Shammari
ID#

3. Outlines: Background of the Company and advertisement
The Advertisement
Persuasion Tactics
Director’s Attitudes and Believes
Effectiveness
Summary

4. Background of the Company
The company is owned by Milton S. Hershey.
He went on to become not only one of America’s wealthiest individuals, but also a successful entrepreneur whose products are known over the world.
The owner and builder of the town that bears his name.
Hershey’s City included stores, banks, post office, hotels, schools, hospitals, shops, cafes, parks…etc. not just factories.

5. Background of the Company
Hershey’s Timeline:
Milton S.Hershey is born
He started his first candy business
First Hershey’s milk chocolate bar is enjoyed by America
Milton Hershey’s FIRST FACTORY
Added Hershey’s KISSES chocolates to its product line
Hershey’s syrup introduced
Milton Hershey’s die
TODAY Hershey’s is still making people happy… in 90 countries around the world !!!

6. Background of the Advertisement
The length of the advertisement is 0:30 seconds.
They are targeting everyone

7. Persuasion Tactics New, creative and innovative idea
They didn't’ narrow the commercial
for celebrities and famous people
They tend to show that KISSES as other red-carpet celebrities
High technology techniques
Catchy music
Length of the advertisement was good

8. Director’s Attitudes and Believes
Showing the chocolate with a very delicious form which help to attract people
To show the splendor of this chocolate
To show the high self-confidence that the chocolate have
They deal with the Kisses as a diamonds
To show people the high techniques in that chocolate’s manufactures
To show that kisses lead to Love, Happiness, and Smile
1- I think that the director’s believes when he did the idea of this ad was that showing the a very….
2+3 - When the chocolate look at the mirror and the other chocolates were standing on red-carpet walk sides that shows….
5- the director’s believes when they show us the machines was to show people the high……
6- the last part of the ad when the kisses where thrown and spreader to 3 separate doors and each have special name was to …..

9. Effectiveness They delivered the message in a clear way
But if I have the chance to design the advertisement, I will:
Let kids participate in the commercial
Make it more colorful
Add seconds more
Technically I will decrease the speed of the advertisement, so people can focus more on the idea
Show the wide verities of kisses' packages in attractive way

10. Summary Hershey’s Kisses Commercial
The tactics and how the usage of technology helped this commercial
For any advertisement to be successful:
Director’s must seek to understand people needs and wants.
Develop creative and new ideas using technology
As we discussed the effectiveness of Hershey’s Kisses and how the technology make this advertisement successful.

11. Thank You for Listening…