1. GET THE HOME FIELD ADVANTAGE
The National Biodiesel Board is now providing free, on-site training to those organizations who have become registered Bioheat® Marketer’s. Educational topics will include Biodiesel basics, Bioheat® sales strategy and the service protocols of using Bioheat® in existing equipment. The NBB Petroleum Outreach team is now arranging for these free appointments now, through March of 2012.
For additional information please contact:
Michael Devine at:
Lou Nazzaro at
All in attendance will receive the Bioheat Playbook
A high-value informational guide created for the Bioheat Marketer
Experience the New and Improved Bioheat Online!
The Sales and Marketing tool bringing new customers right to your door

2. Bioheat® The Evolution of Oilheat
Overall Messaging Look and Feel

3. “Bioheat® the Evolution of Oilheat”
How do we provide a greater level of support to those registered Bioheat® Marketers who have made to commitment to Bioheat®?
How do we build Bioheat® awareness to the oilheat Consumer?
How do we coordinate these efforts? Can we provide some call to action?

4. Bioheat® Education and Training
Company training is essential for success.
The staff won’t convey the message if they are unclear what the message is.
Service department training is more critical then the sales department.
We now have the right tools in our box.
This industry can be adaptable.

5. Educating, Training and Marketing Strategies:
Bioheat® Onsite Consulting Sessions
Educating, Training and Marketing Strategies:
Owners
Top management
Sales
Customer service
Fleet drivers
Service Technicians

6. Bioheat® Playbook Playbook Contents: Biodiesel Education Bioheat®
The Education of oilheat
Sales and Marketing Strategy
Technical and Service

7. Bioheat® Playbook Tab page design Full color Clean/modern
Sustainability push

8. Bioheat® Playbook Internal page design Simple and direct Visual
Conversational

9. Bioheat® Playbook Bottom Line!
Armed with information
Motivated to sell
Assisted with marketing

10.
User Friendly Modern, flexible, current Become the hub for consumer and dealer De-fragmentation of messages

12. www.bioheatonline.com Consumer Connection
News and Biodiesel Information gathering
Dealer locator
Consumer Video Tutorial
Bioheat® Basics
Advantages
Environment
Bioheat® at Home