1. Andrew Street I Dealer OMG I Owner I andrew@DealerOMG.com
Low-Cost,
High-Conversion,
Super-Measurable
Facebook Advertising
Tools & Strategies
Andrew Street I Dealer OMG I Owner I

2. Why Facebook?
Facebook’s Tools For Your Dealership
Best Practices
Converting Sales

3. A Gift / Handout for Participation Champagne? Book? Amazon GC

4. 211 million
Monthly Facebook Users United States
170,000
25 mile radius of your store
22 Years old +
In Market for Chevy 180 days
61,000
Of those people have a friend already connected to your dealership
31,000
Veterans
1,200
Viewed a
Silverado
On your
website

5. 5 RELEVANT FACEBOOK TOOLS

6. 5 FACEBOOK TOOLS Fan Growth Web Traffic Click To Call Click To Message
Lead Form Ad

7. CREATIVE BEST PRACTICE

8. STOCK IMAGE
vs Dealer Image

9. CREATIVE BEST PRACTICE
Dealer Plates vs
No Dealer

10. AUDIENCE BEST PRACTICE
General Public (18+) vs
Auto Intenders (polk, Datalogix…)

11. AUDIENCE BEST PRACTICE
Auto Intenders vs
Your Dealership’s Data

12. Chevy Intenders vs
Dealership VDP Visitors

13. 61,000 19,500 Chevy Intenders 25 mile radius of Austin
Dealer VDP Visitors
With Facebook Profile

14. AUDIENCE BEST PRACTICE
General Auto Intenders vs
Friends of Fans Auto Intenders

15. AUDIENCE BEST PRACTICE
General Auto Intenders vs
Friends of Fans Auto Intenders

16. COPY BEST PRACTICE

17. COPY BEST PRACTICE
General Auto Intenders vs
Friends of Fans Auto Intenders

19. Contact Info
Full Name: Andrew Street
Company: Four Kicks Marketing
Job Title: CEO