1. Internet Marketing Basics
Marketing
Ron Pascal

2. What Is Email Marketing?
Opportunity to communicate with clients
Opportunity to create sales and offer value
Preferred method of communication in the early days of the internet

3. Remember?

4. Important People are STILL in the habit of checking emails
205 Billion s are sent daily; average person is sent 85 s per day
Average person checks phone 80 times/ day

5. Important Do not overlook email, it is still very important
You need to capture leads, because you might never get that opportunity again

6. Opportunities Send out promotions, new offers, and discounts
Provide value and educate client to build trust
Retargeting with paid traffic

7. Example: Cyber Monday
28.5% of Cyber Monday traffic came from mobile devices
marketing generated 23.9% of Cyber Monday sales in 2014
74% of shoppers say they are influenced by coupons and offers online

8. Basics
Subscriber: client who agrees to be communicated with through
Broadcast: one-time sent out to your list of clients
Follow Up Series: a series of pre-written s to send to your clients

9. Basics Open Rates: 19.7% mean average
Click Through Rates: 3.6% mean average
Bounce Rates: 2.2% mean average
Unsubscribes: 0.25% mean average
SPAM: 0.07% mean average

10. Getting s
Hooks/Incentives: a clever way of persuading a client to join your list
Good websites have a call to action to capture their clients address
Bad websites have no call to action to capture their clients address
Examples

11. Service Providers
Active Campaign
Aweber
Infusion Soft
Mail Chimp
Etc

12. Frequency
Companies that send campaigns a month to see a click rate more than 2x greater than the click rate of companies that send 2 or fewer campaigns a month.

13. Frequency

14. Frequency
Sending out frequent s is important. This is because the more inactive you are, the more customers forget about you
205 billion s are sent everyday; AVG customer: 80+ s in their inbox

15. Advanced Strategies
Soap Opera Sequence: sending out a pre-written series of s that persuade and entertain the client with value
List Segmentation: separating lists based off types of clients
Buying Lists: purchasing blasts or old lists from list brokers

16. Soap Opera Sequence

17. List Segmentation

18. Buying Lists
Google “list brokers” and do some competitive research based on your industry
Find opportunities with other companies for a joint venture blast

19. Action Steps
Join 3 of your competitors lists and study their main strategy
Ask yourself questions such as, “How often do they their clients? What are they offering? Are they offering discounts? If so, how often?”