2. CREATING AN IMPACT
SmashUp! was launched in Sept 2013 with an initial target deliver in 500 schools.
18 months forward we are delivering in over 1500 venues with 1200 delivering weekly activity, a trained workforce of Activators and were shortlisted as a finalist for the best sports project in the National Lottery Awards

3. SMASHUP! IN ACTION

4. CHANGING PERCEPTIONS Breaking the boundaries & challenging the rules
Changing the look & feel
Music playing as a backdrop to activity
Putting players in control of how and when they enjoy their court time
When developing SmashUp! we worked closely with StreetGames to ensure we understood what it was our target market wanted from a sports offer and how this should be delivered.
We looked at how badminton had been perceived previously and decided to rip up the rule book and challenge ourselves to push the boundaries and create a current and appealing offer.
SmashUp! changes the look and feel of court by incorporating bright colour and creating a relaxed and informal environment to play in through the use of music as a back drop.
Built around originally 16 games, that put the players in control of how they play the games, when they play them and for how long. The Activator in the session is not there to coach but to facilitate the sessions supporting creativity and challenging the young people to think outside the box.

5. DEVELOPING A DYNAMIC WORKFORCE
SmashUp! required the development of a completed new workforce
A new approach to workforce education
Complete new skill sets
An approach that reflects the ethos of changing perception
An understanding of the target market
No Coaching!
“In my opinion the programme has provided a fantastic new way for coaches like me to engage children into the sport with the different resources available and to get them passionate about playing the sport. The most loved component of my sessions is when the children are allowed to put in their own music requests each week.”
Sam Moore, Activator
Together with Street Games, we have developed a training package that has challenged our traditional workforce education methods:
Guided discovery
eLearning modules
Short workshop
Focus on ‘how to’ & interpersonal skills

6. DEVELOPING A DYNAMIC WORKFORCE
The Ideal SmashUp! Activator:
Adaptable and responsive
Approachable and friendly
A good communicator and listener
A role model that is inspiring, engaging and motivational
Enthusiastic and passionate
Fun, relaxed and welcoming
“In my opinion the programme has provided a fantastic new way for coaches like me to engage children into the sport with the different resources available and to get them passionate about playing the sport. The most loved component of my sessions is when the children are allowed to put in their own music requests each week.”
Sam Moore, Activator
“The Activator role is pivotal to the SmashUp! programme creating a specially trained workforce to deliver high energy and engaging session. The role requires the Activator to facilitate SmashUp! sessions utilising the game cards and equipment provided to deliver fun, innovative, safe, participant led sessions that make the young people want to come back week after week.”
Neil Cottrill, Head of Coaching - Badminton England

7. STREET GAMES PILOT
269 sessions were delivered; providing 356 hours of SmashUp! activity
1,272 participants have been engaged in the Badminton Pop-Up Clubs to date
109 coaches and volunteers received SmashUp! Activator or coach training throughout the programme
501 participants have been guided to ongoing badminton participation, either by signposting to local clubs, or by the DSC now offering badminton as part of their regular programme.
“Badminton England has totally committed to understanding our insight into what young people in disadvantaged communities are looking for in an engaging sports offer. The innovative joint product development & training offer has had an instant impact for organisations in the StreetGames network. We are really excited about growing the reach of SmashUp! in local communities together!”
Justyn Price, Director of Sport & Workforce
To further test SmashUp! within the market we continued to work with StreetGames and piloted SmashUp! within the Door Step Club network last year and had a really positive response.
We tweaked the kit bags to provide the DSC with the essential items to get their sessions running and StreetGames provided coaches and volunteers with Activator training in order to support the delivery.
The relationship we have built with StreetGames has been invaluable to us in terms of growing our programme within the community, providing a relevant offer outside of the school setting. We continue to work closely with the team at StreetGames to grow SmashUp! within it’s network.

8. SUPPORTING GENERATION Z
Listened to StreetGames insight when developing programme
Provides a vibrant and varied offer
Social opportunity appealing to girls as well as informal activity
Redeveloped Leadership Programme
SmashUp! is utilising partnerships with HE and FE institutes in order to support the up-skilling of students to deliver the programme in local schools.
Task!
Create a new game for SmashUp! for a target audience that is skint, stressed and have a lot on their plate!
When designing your game think about the SmashUp! values and challenge your own rule books!

9. Review: FEEDBACK How is this different to your normal delivery?
Would you find it challenging delivering a session like this?
Has this made you think about your own session delivery?
Does your current delivery meet the needs of Generation Z?

10. OPPORTUNITIES
There are still opportunities for the Street Games network to get involved with SmashUp!
If you would like to learn more about how you can deliver SmashUp! speak to your regional coordinator who are working with our regional delivery team.