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Published byMadalyn Finnemore Modified over 10 years ago
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Driving more business to you!
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Is your business easy to find online ?
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Are you regularly monitoring and enhancing your reputation online?
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Are you active in all the places where your target customers hang out online?
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Do you have an easy, automated way to follow up with them over time ?
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Why not?
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Truth: Marketing has shifted from a one-way broadcast to a multi-point conversation
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97% of consumers use online searches when researching products or services
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78% of consumers trust peer recommendations
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Only 14% trust ads
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The new word of mouth is online social media like Facebook and Twitter
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Facebook and Twitter have 700,000,000 members combined
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Those members seek and make recommendations for products, services & experiences for friends & followers
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The fastest growing demographic among Facebook users is... 35 to 65 year-old women
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YouTube is now the second largest search engine
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YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
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People go there to look for videos to answer their questions, show them how to do something, or review a product or business
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There are more than 200,000,000 blogs
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People are more likely to visit blogs that align with their interests because blogs are non-selling environments
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Whether you know it or not, your prospects & customers are using social media
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91% of Americans have mobile phones
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20% of them (about 45 million people) have phones with Internet capability
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152 billion mobile text messages are sent each month
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90% of text messages are read within one minute of receipt
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Do you have a plan for using mobile phone marketing for your business?
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Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?
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24 of the 25 largest newspapers experienced record declines in circulation in the past year
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Why are the Yellow Pages like Nursing Homes?
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Theyre shockingly expensive and few people under 70 use them
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According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phones
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Marketing online isnt an option anymore its a requirement
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Its where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
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Marketing online is no longer just about having a Web site where people come to find your business
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Its about actively capturing leads and going where they are so you can connect with them there
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Only 26% Good news: of small businesses have invested any time or effort in marketing online
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There is still time to get established before its too late
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How?
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Three steps: Get out there and get found Engage Follow up
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Get out there & get found Google is important but you also need to be present where your customers spend time
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Get out there & get found But its not set and forget. You need to stay fresh
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Get out there & get found Internet search engines, directories & social media are like big grocery stores
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Get out there & get found Theres a sell by date on every message -- and its today
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Get out there & get found If youre not delivering something new on a regular basis, other messages are going to replace yours on the shelves
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Engage Once you get found, engage with your prospects on their terms.
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Engage Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel
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Engage Then start offering more insightful information, expert perspective, recommendations, news, coupons, membership privileges…
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Engage Build relationships Earn their trust Earn their business
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Follow Up Continue to engage & follow up
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Follow Up Continue to provide valuable information Respond to comments and questions
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It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you Follow Up
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The quickest way to start mobile marketing? Follow up with mobile text messages Follow Up
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Recap: Get out there and get found Engage Follow up
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What are the keys to a successful online marketing program for your business ?
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Get started right now
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Integrate all the elements so they amplify each other search engines, video, social media, mobile marketing
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Do it with zero extra work on your part
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Thats where we come in.
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Step one: Your Blueprint
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Complete marketing assessment Which elements Where to start How to build incrementally How to do it with zero extra work Measure results
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Just like landscape design or remodel design Your plan to keep & execute however you wish
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One time cost of $X,000
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Lets get started right now Call today toll-free 1-888-594-1054 @ITSbizMarketing InternetTrafficSpecialists.com
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