1. WRITING AND PUBLISHING RESEARCH ARTICLES
Moshe Banai, PhD - Editor
International Studies of Management and Organization

2. Article’s Structure Title page Abstract Introduction Methods Results
Discussion and conclusions
References
Tables and Figures

3. Title Page Title should be descriptive, ‘sexy’ and short Examples:
“ A Resource Based View of the British Monarchy as a Corporate Brand” (Good)
“New Frontiers and Perspective in Corporate Brand Management: In Search of a Theory” (Bad)

4. Abstract Limit the words to the required number
Describe the article by including the:
Objective(s) or research question
Theory (if applicable)
Methods
Main findings
Main theoretical conclusions

5. Introduction The study’s objectives or research questions
General theories (e.g. international strategy)
Specific theories (e.g. entry modes)
Model (if applicable)
Hypotheses

6. Methods Respondents: Type, number, characteristics
Instruments: Questionnaires, Interviews, Documents’ analysis, Observations
Design: e.g. Before - after; Experimental - control groups
Process: Actual operations and statistics

7. Results (Data Theory)
Apply a structural approach where each finding is presented in the same manner
Present results in the same order as the hypotheses
Accompany each table by a short narrative
DO NOT INCLUDE CONCLUSIONS!

8. Discussion and Conclusions
Main theoretical contribution: General theory - generalization - induction
More specific empirical contributions: Specific theories - specification - deduction
Practical contribution
Limitations
Future research

9. References Stick religiously to the “Instructions for Authors”
More references indicate diligent work
A mix of formats or missing information indicate an haphazard collection
References that are not shown in the text indicate sloppiness
Self reference is useful

10. Tables Minimize the number of tables and figures
Design tables in an economical manner
Pay attention to tables’ titles
Do not include statistics that are not used/ described in the article
Consult with previous issues of the same journal for format
Print each table on a separate page

11. Common Mistakes - introduction
Presenting no research objective(s)
Having no theory (common in case studies)
General theory is not related to specific theories
Specific theories are not related to data theory
Validity

12. Validity

13. Validity
Conclusion Validity: In this study, is there a relationship between the two variables?
Internal Validity: Assuming that there is a relationship in this study, is the relationship a causal one?
Construct Validity: Did we implement the program we intended to implement and did we measure the outcome we wanted to measure? Did we operationalize well the ideas of the cause and the effect?

14. Validity
External Validity: Assuming that there is a causal relationship in this study between the constructs of the cause and the effect, can we generalize this effect to other persons, places or times?

15. Common Mistakes - Methods
Respondents: non-representative sampling small sample, low rate of return
Instruments: non validated, biased (i.e. language) too long, too intrusive, reliability (e.g. among judges)
Design: Validity
Statistics: (e.g. assuming causality from correlation)

16. Common Mistakes - Results
Lack of order - not following the hypotheses
Missing results
Repetition
Presenting results not presented in hypotheses
Mixing results and conclusions

17. Common Mistakes - Discussion
Repetition of the results
The discussion does not follow the order of the theories: general, specific, data
Assumptions that were not introduces in the theory section pop up in the discussion section
Only practical implications are presented
No limitation section; no future research section