1. Elevator Pitch
A short summary used to quickly and simply define your unique self and your value proposition to a prospective employer

2. Why a Value Proposition?
The value proposition convinces a potential hiring manager that one particular candidate will add more value or better solve a problem than other similar candidates.

3. How to Create a Value Proposition
A value proposition is a clear statement that: Explains how you solve prospective employers’ problems or improve their situation (relevancy) How you deliver specific benefits (quantified value) Tells the hiring manager why they should hire you and not someone else (unique differentiation).

4. How to create your Value Proposition
For (target employers in the _____ industry)
Who are dissatisfied with (the candidates they have been seeing)
I am a (candidate)
That provides (key problem solving capability)
Unlike (competition)
I have (qualifications for your specific job opening)