1. IAEWS Partnership Opportunities

2. Success Story: Testimonial
TopUSAJobs.com more than doubled revenue, eCPM and CTR by switching from AdSense for Content to AdSense for Search ads only
Testimonial
“TopUSAJobs.com is pleased with the outcome of implementing AdSense for search ads only. The ads are more targeted and therefore generate more interest from our users. The program has been a constant revenue driver for our website and I would highly recommend this program to other job boards as well.”
Shelly Mudd, VP of Sales & Business Development for TopUSAJobs.com.
When a user inputs a query, targeted ads will appear along with your search results in your desired location
Define ctr, ecpm

3. Who are we? Meredith Blackwell Evanne Barcenas Jane Brinkley
Evanne Barcenas
Jane Brinkley

4. Why Are We Here?
For You!
Introduce a beta AdSense product, offered only through our team, that can help job boards, job aggregators and platform providers maximize revenue with advertising
Walk through product features, implementation and best practices
Address any questions
We were really thrilled when shelly asked us to come speak to you about
Please stop me if you don’t understand my lingo

5. AdSense for Search ads are distinct from AdSense for Content ads
Advertisers who have opted into the Search Partner network
Advertisers target specific queries and keywords, and ads are placed only on search results pages
On an RPM basis, AFS tends to perform better than AFC, since there is more explicit user intent
Best for search results pages
More ad format control
Special Feature
Search Ads (AFS ads only)
Only advertisers who have opted into the content network
Advertisers target keywords, verticals, or specific placements, and the ads are placed on content pages based on contextual relevance
Best for static content and product pages
Content Ads (AFC)
Question: How many of you are familiar with adsense?

6. AdSense for search ads only allows you to earn incremental revenue by displaying ads alongside your sites’ non-Google search results.
This special feature, offered to select publishers, delivers targeted ads based on the user search query, similar to Google.com. 1
More Advertisers 2
More Relevancy
 More advertisers-- includes advertisers who are opted out of the AdSense content network.
 Flexible Formats – Search ads are always text ads that perform best when they fit your site’s look and feel. Our search ads give you exact control over the size of  your ad unit, as well as font family and text size.
 Better monetization— increased competition due to the additional advertisers in the auction mix
 More relevant ads-- ads are targeted to the user query and not your dynamic search result pages
* Access to the hundreds of thousands of search advertisers who are a part of the Google partner search network improves relevancy and increases overall eCPMs
* Robust filtering options allow you to block unwanted advertisers from displaying ads on your site
* A variety of customization options allow you to pick the size, shape, and location of each unit and adjust the style of the ads to better fit your site’s look and feel
* Optional feature allows ads to open in a new window so users stay on your site 3
Flexible Formats 4
Feature Support

7. “AdSense for Search ads only” Boosts Revenue
134%
Increase in revenue of between 50% and 300%, vs. AdSense for Content
Un-optimized implementation
Optimized implementation
*make sure your implementation is aligned with our best practices
*while we typically see revenue growth once a publisher implements AFS Ads-only, the impact can be improved significantly if you follow our best practices
*these graphs demonstrate the typical revenue growth of an AFS Ads-only pub whose implementation has not been optimized and one that has been optimized

8. Take advantage of advance controls
Best Practices
Take advantage of advance controls
Block unwanted competitors from appearing on your pages
Domain and sub-domain level filtering options
Filter competitors proactively or reactively
Control the look and the feel of your ads
Choose the placement of your ads – above the fold, left sidebar, or below the search results
Dynamic ad sizes to fit any space on your page and font faces, sizes and colors to match your site’s text
Ads that are clicked on can also open in a new window, thus enabling your customers to remain on your site.

9. INCREASE FONT SIZE OF ADS HUG YOUR SEARCH RESULTS
Best Practices
Optimize the layout of your ad units
INCREASE FONT SIZE OF ADS
HUG YOUR SEARCH RESULTS
REMOVE AD BORDERS
PREVENT AD BLINDNESS
HUG YOUR SEARCH RESULTS
Put your ads where your users are looking!
Think Google.com
Wide’ horizontal ad unit along the top
‘Narrow’ skyscraper in the left sidebar
INCREASE FONT SIZE OF ADS
Increase font size of narrow ad units
We’ve seen that larger font size outperforms smaller
Right now font size is automatically adjusted depending your unit size– we’re working to make this a publisher control
REMOVE AD BORDERS
Just like with content ads, we’ve seen users tend to overlook ads that have borders
Remove or lighten borders to reduce the chance of users overlooking them.
PREVENT AD BLINDNESS
Match ad colors to the look and feel of your site
Remove ad unit borders
Increase font size of narrow units
Blend ad unit colors to match look and feel of site
“Hug” search results
Append implicit keywords
Implement faster-loading ad code

10. **Implement Category Browsing
Best Practices
Make the most of this special feature across your site
**Implement Category Browsing
**Append Implicit
Keywords
Make Use of All
your Ad Units
Use the Faster
Loading Code
1 AFC Ad +
3 AFS Ads
per
search page
Cars
Jobs
Travel
Want to make sure you’re making the most of this special feature across your site
One thing available to many publishers is ‘keyword append’

11. Learn from the success of other sites similar to yours
Best Practices
Learn from the success of other sites similar to yours

12. The Google AdSense Difference Online Publisher Network
No Lock-in Contracts, Just Plug and Play
Access to the Largest Advertiser Network
On-Time Monthly Payments
More control over ad format and competitive filtration
More Relevancy
Zero cost to Sales

13. Come See Us At The TopUSAJobs Booth #410 at ERE
Interested?
Next steps:
Sign up for an AdSense Account & request the special feature at:
Once approved for the product, a Google representative will contact you and send you the code and conditions
Come See Us At The TopUSAJobs Booth #410 at ERE