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50 cent in the club Directed by Philip Atwell

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1 50 cent in the club Directed by Philip Atwell
Representation- The artiest 50 cent represents the typical hip hop artiest. He has a new era cap on with a bandana under it it. And he is dressed in street clothing. He also has a big chain hanging from his neck. The video is set in a nightclub where is a lot of men and women dancing together. Messages and values- The messages in the video are that the arties is having a good time when he is in the club. They are giving an insight to the audience on how he acts when he is in a nightclub. The lyrics from the arties goes with what is actually happening in the video. Genre- The genre of this music is hip hop. The codes and conventions of hip hop music videos are girls , jewelry, bottles of alcohol, money and flashy cars. When you see things like this in a music video you normally would think it was a hip hop music video. Narrative- The narrative is about the life in the club, when your rich and you party in the clubs every night. The story is really about the rich life. The women in the story represents what comes with being rich and being in the club. The men represent being the rich people in the club. Theme- The themes show in this music video are party life. Because there is music playing people are dancing and drinking having a good time. They way the people are dressed suggest that they are young and urban. The lyrics link to the video well because everything he’s talking about it happening in the video. The locations in the video fit the lyrics perfectly well. Style- The locations in the video represents the genre really well because the genre in hip hop. Hip hop videos are usually in clubs with load of people dancing. Studio lighting is only used when he is rapping in the a music studio booth. Which suggests that they were going for a kind of natural light kind of video. Authorship- The director who worked on this videos name is Phillip Atwell. And it was produced by a producer named Dr Dre. The music label that helped produce this song were Shady records. Phillip atwell is a music and film produce who has worked with a lot of music arties from 50 cent to ice cube to snoop dogg just to name a few. He was nominated for image award for his work in the movie the shield in 2002.

2 charts The reason I choose to put my data in these charts is because it’s a good way of gathering all my data from my questionnaires and my focus group voting. The reason I say that this is a good way of gathering my data is because it shows me clearly how many people said one thing to the number of people who said the opposite. In my focus group pie chart the voting was whether people liked a specific directors work and would they use there style. I used questions from my questionnaires to show data in a bar chart.

3 Moodboard

4 Questionnaire

5 Research log

6 Focus Group

7 Evaluation In this evaluation I am going to evaluate the different ways I have researched directors. I am also going to evaluate the different methods I used to gain research. First I am going to talk about is what I have learned about researching. I have learned that music directors have their own unique style of making music videos. And they get hired to directed videos because of their style which means when someone wants them to direct their video they don’t want them changing their style they want them to keep the style that has worked for them in making a successful music video. The way I learned this is I picked a music video that I liked and I found out who directed the video. When I found out who directed the video I started to analyse the video. Talking about how the video is shot, the theme of the video and the message that the music video is trying to get across. After I did all of this I put all of the things I found out about the director and the video onto a poster. The next thing I did was my class watch the first fifteen minutes of five movie directors’ movies. The reason for doing this was to see if I could see what kind of style the movie directors for their movies. After we watched the movies we had a focus group to get peoples opinions and ideas on what kind of style the well-known movie directors have. And then we voted on whether we liked the movie director’s style and if we would ever used it in our work. The third thing I did was I went to the library and I picked a book about media productions. And I had to pick out something that I found was helpful and useful and recorded it in a research log. After I did this I picked a music video that I seen recently and I have made a mood board the represents the things that are in the music video. What I did next was made a questionnaire about music and I handed it out around city and Islington College. I did this because it is a good way of getting opinions from a wide range of people. It is helpful to me because if I was going to make a hip hop music video and I wanted to do something but that I didn’t know if it would be a success or not a questionnaire helps because you can get opinion from a lot of people which may back up my idea or not. After I got my questionnaires back from I interviewed a teacher from city and Islington. I recorded this interview by using an eddy role. This is a good way of gaining information because if I want remember what the teacher said I could go back and listen to the recording  I recorded everything I learned in a research log because it is a way to reflect on everything I have learned researching about music and music directors


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