1. HTAP Marketing Campaigns 2017/18
Robert Downes
Hinkley Programme Team

5. 70% visitor satisfaction
HTAP
35% business confidence
Min 10% digital growth
70% visitor satisfaction

6. Part 1 Marketing Principles

7. Principles Somerset & Exmoor New UK Customers 3-4hr driving time
Digital Savy
3 Target Markets
Experiences

8. Increasing staying visits and expanding the customer base for the future by inspiring new ‘digital savvy’ customers from target markets with experiential products “ ”

9. Objectives by 2019
1 – Grow the customer base by 3% 2 – Increase digital visits by 15% 3 – Expand social reach by 50% 4 – Inspire 60 PR features

10. Part 2 Advertising Campaigns

13. Phase 1 Campaign £85k March to July targeting Family & Active
11 Railway Posters (48 sheet)
Social Media advertising (e.g. Facebook canvas)
Display advertising (e.g. mail online)
Online film (e.g. you tube pre-rolls)
Paid search (e.g. google searches)

15. Part 3 The Concept

18. Active Markets

23. Family Markets

28. R&R Escapes

33. Summary