1. Development Communication – Meaning and Definition

2. The development communication planners present development communication as a technical term & refer to as “Development Communication”. For them development communication is the dynamic process of bringing development plans to the people.

3. The general role of development communication is to create the human environment the bring about the needed development. It is purposive, goal oriented, educative & always associated with some problems for desirable planned change . It can change the citizen attitude towards development

4. Development communication is an important & integral aspect of mass communication which intense spreading the awareness on the public issues to educate the people. It carries forward the development messages to them.

5. It shakes the public perception on the various issues
It shakes the public perception on the various issues. Development communication aims to increasing public understanding of the goal & activities of society increasing public support for human service programme & influencing the decision of the governments & the policy makes.

6. It is that branch of journalism which deals with the dissemination of information on the day – to – day development on the economic, social and political front.

7. It leads the people to the path of progress by highlighting the trades aspects of view points on the various activities concerned with human being.

8. Nora Quebral (1975) has defined “Development Communication as the art of science of human communication applied to speedy transformation of a country from poverty to dynamic state of economic growth and makes possible greater economic and social equality and larger fulfillment of human potential.”

9. Roger (1983) says, “ Development communication refers to the uses to which communication is put in order to further development such applications are intended to either further develop in a general way such as by increasing the level of the mass media exposure among a nation’s citizen, in order to create a favorable ‘climate’ for develop or to support a specific development programme or project.

10. F. Rosario Braid is of the opinion that development communication is an “an element process in the overall planning and of the implementation of development programs.” In a broad sense,” the identification and utilization of appropriate expertise in the development process that will assist in increasing participating of intended beneficiaries the grassroots level.”

11. Concept of Development Communication