2. ESTABLISHMENT -1 April 1976, Cupertino, California, United States
BY- Steve jobs, Steve wozniak,Ronald wayne

3. PRODUCTS OF APPLE

4. I PHONE First introduced in the market in the year 2007

5. CONSUMER GOOD CLASSIFICATION
I PHONE IS A SPECIALITY PRODUCT IN DEVELOPING COUNTRIES
WHERE AS AT DEVELOPED COUNTRIES ITS MORE LIKE A SHOPPING PRODUCT.

6. Level of apple product

7. Width : Number of different product lines carried by the company.
Length : Total Number of items in the product line.
Depth : Number of version offered of each product in the line.
Consistency : Closely related various product lines.

8. Mac Software I-Pad i-Phone
Product width
Mac
MacBook Air
MacBook Pro
Mac Mini
iMac
Mac pro
Software
iTunes
iPhoto
iMovie
iCloud
Garage band
IWork
ITunes U
Keynote
I-Pad
iPad
iPad 2
iPad Mini
iPad Air
iPad Pro
I-Pod
iPod Shuffle
iPod Nano
iPod Touch
iPod Classic
i-Phone
iPhone
iPhone 3G
iPhone 4
iPhone 4S
iPhone 5
iPhone 5S
iPhone 6
iPhone 6 Plus
iPhone 6S
iPhone 6S Plus
iPhone 7
iPhone 7 Plus
iPhone 8
iPhone 8 Plus
iPhone X
Product line

10. Consistency
The consistency of apples product mix indicates a degree of similarity of product lines.
Apple keeps a consistent image of simplicity for all the products no matter what the version or device.

11. Line stretching iPod iPhone I pod Mac book Apple TV Apple watch Mini
touch
I phone 3s
I phone 4s
Wi-Fi (3G, 4G)
Intel core i3
Intel core i5
2nd generation( model - A1378)
3rd generation ( model – A1427)
38mm & 42mm sport
38mm & 42mm Nike+
classic
I phone 5s
I phone 6s
I-pod mini
Intel core i7
4th generation ( model – a1625)
38mm & 42mm watch
38mm & 42mm division
I phone 7s
I phone 8s

12. Line fillings
I phone came to market different colour, size, more storage capacity
Mac book with high processor. Ex- Intel core i7

13. Line modernisation
Changes logo of I phone.
Change in packaging.

14. Line featuring
Apple launched I phone 8s at the time Durga Puja to became a very special.

15. NEW PRODUCTS INTRODUCED BY APPLE
10.5- Inch iPad
iMac pro

16. NEW PRODUCTS
IWATCH OS 4
HOMOPOD SPEAKER
APPLE TV 4K

17. LAST BUT NOT THE LEAST
IPHONE 8 & IPHONE 8 PLUS
iPhone x

18. Branding Strategy of Apple
Quality Product with Premium Offerings
New Updates, Not Necessarily New Products
Control of Both Software and Hardware
Giving Meticulous Attention to Detail
Using the Music Business
Use of Product Experience in Branding
Getting Close to the Apple User

19. PRODUCT LIFE CYCLE
PLC REFERS TO THE PROGRESSION OF SEQUENCE OF PRODUCT’S FROM NTRODUCTION TO DECLINE

20. PLC OF APPLE IPHONE

21. PLC STRATEGY OF IPHONE
DESIGN STARTED IN 2004 AND LAUNCHED IN 2007 01
THROUGH PRESS RELEASE, SHORT COMMERCIALS IT CAUGHT THE ATTENTION OF MANY 02
IPHONE IS AVAILABLE IN 68 COUNTRIES AND IS STILL EXPANDING 03
ITS ONE OF THE MAIN STRATEGIES INCLUDE LAUNCHING A NEW MODEL OF IPHONE EVERY YEAR IN SEPTEMBER. 04
SINCE IPHONE IS NOW MOVING TOWARDS MATURITY CYCLE THEY NEED TO DEFEND THEIR MARKET SHARE WHILE MAINTAINING REVENUES. 05

22. Product Form Category under which the product falls
Product form refers to the
Category under which the product falls
iPhone will fall under
Touch-screen Phones

23. Product Form Life Cycle

24. Product Class Product Class refers to
The general group of products that
fulfil the same need
iPhone like every other phone is part
of mobile phone product class

25. Product Class Life Cycle

26. Brand Life Cycle

27.
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