1. Take out a piece of paper
Name the Seven Dwarves

2. Difficulty of Task Was the exercise easy or difficult.
It depends on what factors?
Whether you like Disney movies
how long ago you watched the movie
how loud the people are around you when you are trying to remember

3. As you might have guessed, the next topic we are going to examine is…….
Memory
The persistence of learning over time through the storage and retrieval of information.
So what was the point of the seven dwarves exercise?

4. The Memory process
Encoding
Storage
Retrieval

5. Encoding The processing of information into the memory system.
Typing info into a computer
Getting a girls name at a party

6. Storage The retention of encoded material over time.
Trying to remember her name when you leave the party.
Pressing Ctrl S and saving the info.

7. Retrieval
The process of getting the information out of memory storage.
Seeing her the next day and calling her the wrong name (retrieval failure).
Finding your document and opening it up.

9. Now pick pick out the seven dwarves.
Turn your paper over.
Now pick pick out the seven dwarves.
Grouchy Gabby Fearful Sleepy Smiley Jumpy Hopeful Shy Droopy Dopey Sniffy Wishful Puffy Dumpy Sneezy Pop Grumpy Bashful Cheerful Teach Snorty Nifty Happy Doc Wheezy Stubby Poopy

10. Seven Dwarves
Sleepy, Dopey, Grumpy, Sneezy, Happy, Doc and Bashful

11. Did you do better on the first or second dwarf memory exercise?
Recall v. Recognition
With recall- you must retrieve the information from your memory (fill-in-the blank tests).
With recognition- you must identify the target from possible targets (multiple-choice tests).
Which is easier?

12. Flashbulb Memory
A clear moment of an emotionally significant moment or event.
Where were you when?
1. This picture was taken?
2. You first heard about the Mickey Mouse?
3. The video of The Little Mermaid was playing?

13. Types of Memory
Sensory Memory:
Short-Term Memory
Long-Term Memory

14. Sensory Memory
The immediate, initial recording of sensory information in the memory system.
Stored just for an instant, and most gets unprocessed.
Examples:
You lose concentration in class during a lecture. Suddenly you hear a significant word and return your focus to the lecture. You should be able to remember what was said just before the key word since it is in your sensory register.
Your ability to see motion can be attributed to sensory memory. An image previously seen must be stored long enough to compare to the new image. Visual processing in the brain works like watching a cartoon -- you see one frame at a time.
If someone is reading to you, you must be able to remember the words at the beginning of a sentence in order to understand the sentence as a whole. These words are held in a relatively unprocessed sensory memory.

15. Short-Term Memory Memory that holds a few items briefly.
Seven digits (plus of minus two).
The info will be stored into long-term or forgotten.
How do you store things from short-term to long-term?
You must repeat things over and over to put them into your long-term memory.
Rehearsal

16. Working Memory (Modern day STM)
Another way of describing the use of short-term memory is called working memory.
Working-Memory has three parts:
Audio
Visual
Integration of audio and visual (controls where you attention lies)

17. Long-Term Memory
The relatively permanent and limitless storehouse of the memory system.