1. What is Memory? The Processes of encoding, storage & retrieval

2. What is Memory? The encoding, storage and later retrieval of a response that was previously acquired. The Learning Process is made up of Two Stages: Acquisition & Retention

3. Acquisition Acquisition – The initial learning of information. Affected by… 1. Attention Process 2. Degree of Motivation 3. Preparedness of the Learner 4. Type of Practice Followed 5. Kind of Material to be Learned 6. Transfer of Training (Application)

4. Situational Factors that Influence Acquisition Attention Sensory Gating – process by which the brain sends messages to some of the sensory systems to decrease the amount of information they must deal with. –Example: Feeling of clothes, “white” noise Parallel vs. Sequential Attention (parallel sensory processing) –Parallel – Useful only when receiving new info. Brain processes several different stimuli simultaneously. –Sequential Attention – Higher Level, treat each piece of info separately in order. o

5. Factors Influencing Attention Feature Extraction (Decoding) – Sensory System selects which incoming stimuli to process then establishes meaning for these stimuli. –Example: “r” is different from “f” Characteristics of the Learner: –Individual Differences: development, motivation, expression of emotions Preparedness – Time & Place. Example: Chimps can’t speak but are prepared for signing. The Learning Curve: Performance is not always an accurate indicator of learning.

6. Methods of Acquisition 1. Overlearning – any repetition over the point of acquisition –Follows the law of diminishing returns – more is not always better. 2. Knowledge of Results: Feedback – any info about the effect of a response. –Leads to faster acquisition of new material –Immediate feedback is more beneficial than delayed 3. Distribution of Practice – Study - Rest - Study – Rest. (Take Breaks) 4. Whole-Part Distribution – Deciding whether to learn the entire amount of material as a whole or divide it into parts to learn. Depends on the task. 5. Active vs. Passive Approach – The more involved (active) you are in your learning the better you will remember it. 6. Primacy & Recency Effects – Tend to remember info that came first and last. 7. Content – We are better able to remember info that we can make associations to and infer meaning from.

7. The Information- Processing Model

8. Information Processing Model Encoding - getting information into the memory system Storage - the retaining of encoded information over time Retrieval - getting encoded information out of memory storage

9. How is Our Memory Like a Computer? Both encode, store, and retrieve data We can activate information from our long term memory (hard drives) Information on the screen disappears if not used right away – short term memory

10. Encoding: Serial Position Effect

11. Serial Position Effect The tendency to recall the first and last items in a list Primacy effect – the ability to recall information near the beginning of a list Recency effect – the ability to recall information near the end of a list

12. Primacy/Recency Effect or Serial Position Effect (From Craik & Watkins, 1973)

13. Encoding: Spacing Effect

14. Spacing Effect The tendency for distributed practice to yield better retention than is achieved through massed practice (cramming)

15. Distributed Practice Spreading rehearsal out in several sessions separated by period of time Usually enhances the recalling of the information

16. Massed Practice Putting all rehearsal together in one long session (cramming) Not as effective as distributed practice

17. Encoding: Encoding Meaning

18. Semantic Encoding The encoding of meaning Encoding information that is meaningful enhances recall

19. Self-Reference Effect The enhanced semantic encoding of information that is personally relevant Making information meaningful to a person by making it relevant to one’s life

20. Semantic Encoding (From Craik & Tulving, 1975)

21. Acoustic Encoding Encoding information based on the sounds of the information

22. Acoustic Encoding (From Craik & Tulving, 1975)

23. Visual Encoding Encoding information based on the images of the information

24. Visual Encoding (From Craik & Tulving, 1975)

25. Encoding: Organizing Information

26. Chunking Organizing information into meaningful units More information can be encoded if organized into meaningful chunks.

28. Encoding: Mnemonic Devices

29. Mnemonic Device A memory trick or technique for remembering specific facts “Every good boy does fine” to remember the notes on the lines of the scale “People say you could have odd lots of good years” as a way to remember how to spell “psychology”

30. Method of Loci A mnemonic device in which the person associates items to be remembered with imaginary places

31. Peg-Word System A mnemonic device in which the person associates items to remember with a list of peg words already memorized Goal is to visualize the items to remember with the items on the pegs

32. Peg Word System

33. Categorical Clustering Grouping items you want to remember by categories Example: Grocery list organized by aisles or food category.

34. Acronyms Set of letters from a word or phrase in which each letter stands of a certain other word or concept. Example: HOMES = Names of the Great Lakes

35. Acrostics Initial letters that taken in order form a word or phrase that trigger what you want to remember. Example: Please Excuse My Dear Aunt Sally (Math) Example: Every Good Boy Deserves Fudge (Music)

36. Interactive Images Link a set of isolated words by creating visual representations for the words and then picturing interactions among the items. Example: If you had to remember a list of random things like an aardvark, pencil, table and book picture the aardvark sitting on a table holding pencil in its claws and writing in a book.

37. Keyword System Learning isolated words by linking sounds and meanings together. Example: Elvis shook his pelvis –Stalactite holds tight to the ceiling –Fibula lies beneath the Tibula –Tibula is on top of the fibula

38. Do Mnemonics Work? Watch this 8 minute video on how the world’s best memory competitors use mnemonics.Watch this 8 minute video on how the world’s best memory competitors use mnemonics

39. Storage

40. Three Storage Systems Three distinct storage systems : –Sensory Memory –Short-Term Memory (includes Working Memory) –Long-Term Memory

41. Storage: Sensory Memory

42. Sensory Memory The brief, initial coding of sensory information in the memory system –Iconic store – visual information, ½ second –Echoic store – sound information, 2-3 seconds Information held just long enough to make a decision on its importance

43. Storage: Short-Term Memory

44. Short-Term Memory Conscious, activated memory which holds information briefly before it is stored or forgotten Holds approximately seven, plus or minus two, chunks of information Can retain the information as long as it is rehearsed Also called “working memory”

45. Storage: Long-Term Memory

46. Long-Term Memory The relatively permanent and limitless storehouse of the memory system Holds memories without conscious effort

47. Name the Seven Dwarves Take out a piece of paper

48. Retrieval

49. The process of getting information out of memory storage Two forms of retrieval –Recall –Recognition

50. Recall A measure of memory in which the person must retrieve information learned earlier Example: Essay, fill-in-the-blank, and short answer test questions test recall Recall Tests will do THIS to your head.THIS

51. Recognition A measure of memory in which a person must identify items learned earlier Example: Multiple choice and matching test questions test recognition

52. Now pick out the seven dwarves. Turn your paper over. Grouchy Gabby Fearful Sleepy Smiley Jumpy Hopeful Shy Droopy Dopey Sniffy Wishful Puffy Dumpy Sneezy Pop Grumpy Bashful Cheerful Teach Snorty Nifty Happy Doc Wheezy Stubby Poopy

53. Seven Dwarves Sleepy, Dopey, Grumpy, Sneezy, Happy, Doc and Bashful

54. Retrieval: Context

55. Context Effect The enhanced ability to retrieve information when you are in an environment similar to the one in which you encoded the information

56. Context

57. Retrieval: State Dependency

58. State Dependent Memory The enhanced ability to retrieve information when the person is in the same physical and emotional state they were in when they encoded the information The retrieval state is congruent with the encoding state

59. Let’s Review The Three Processes of Memory

60. Encoding The processing of information into the memory system. Typing info into a computer Getting a girls name at a party

61. Storage The retention of encoded material over time. Pressing Ctrl S and saving the info. Trying to remember her name when you leave the party.

62. Retrieval The process of getting the information out of memory storage. Finding your document and opening it up. Seeing her the next day and calling her the wrong name (retrieval failure).