1. COMPLEMENTARY TEACHING MATERIALS
CABI TOURISM TEXTS
4th Edition Leisure, Sport and Tourism, Politics, Policy and Planning
A. J. Veal
COMPLEMENTARY TEACHING MATERIALS

2. Leisure, Sport and Tourism, Politics, Policy and Planning, 4th Edition
CHAPTER 7
Strategic Planning
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

3. Outline Introduction Types of plan Strategic planning: introduction
Terms of reference/brief
Values, mission/vision, goals, objectives
Land-use planning
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

4. Types of plan: generic (Table 7.1)
Development application
application for a specific development
Development plan
land-use for a city, county or suburb
Environmental impact assessment
study of effect of development on flora, fauna, landscape, cultural heritage, waterways, traffic, noise
Management plan
design/management plan of a specific site – e.g. park
Master plan
detailed land-use plan for a specified area
Statutory plan
plan required and backed by law
Strategic plan
broad principles and issues, generally with a planning period of several years
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

5. Country-specific plans: UK
Regional spatial strategy (statutory)
regional (several counties) plan: framework for LDFs
includes regional transport strategy; sub-regional strategies
Local development framework (LDF) (statutory)
detailed district council land-use plan
includes: local development scheme; statement of community involvement; annual monitoring
Local cultural strategy (official but not statutory)
local council plan for sport, arts, tourism specified by Department of Culture, Media and Sport (DCMS)
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

6. Country-specific plans: Australia (NSW)
Local Environmental Plan (LEP)
statutory land-use plan for a single local council area
State Environmental Planning Policy (SEPP)
statutory plan for issues of state significance, e.g. Kosciuszko National Park – Alpine Resorts (2007); Coastal Protection (2002)
Section 94 Contributions Plan
statutory plan re. levies to be paid per building by developers , to cover costs of infrastructure
e.g. roads, drainage and leisure facilities, under Section 94 of the Planning Act
State plan
ten-year strategic plan for all state activities
2006 plan includes targets for participation in sport/physical recreation, cultural activities and tourist numbers and spending
Leisure/recreation/tourism strategy
non-statutory local council plan for leisure etc.
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

7. DCMS: links between plans (Fig. 7.1)
Strategies of national and regional agencies
Other
statutory plans +
other non-statutory plans
Local council corporate strategy/ best-value performance plan
Local cultural strategy
Individual service/facility strategies/plans

8. Levels of decision-making (Table 7.2)
Indoor sport/ leisure centre
Tourist Commission
National park organization
Day-to-day
Choose brand of floor cleaner
Decide what info. to send to inquirer
Close park for a day due to flooding
Strategic
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

9. Levels of decision-making (Table 7.2)
Indoor sport/ leisure centre
Tourist Commission
National park organization
Day-to-day
Choose brand of floor cleaner
Decide what info. to send to inquirer
Close park for a day due to flooding
Decide seasonal price increases
Commission market research project
Appoint one ranger
Strategic
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

10. Levels of decision-making (Table 7.2)
Indoor sport/ leisure centre
Tourist Commission
National park organization
Day-to-day
Choose brand of floor cleaner
Decide what info. to send to inquirer
Close park for a day due to flooding
Decide seasonal price increases
Commission market research project
Appoint one ranger
Employ new manager
Choose 3-year marketing theme
Designate a new national park
Strategic
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

11. Levels of decision-making (Table 7.2)
Indoor sport/ leisure centre
Tourist Commission
National Park organisation
Day-to-day
Choose brand of floor cleaner
Decide what info. to send to inquirer
Close park for a day due to flooding
Decide seasonal price increases
Commission market research project
Appoint one ranger
Employ new manager
Choose 3-year marketing theme
Designate a new national park
Reorganize staff structure
Open offices in target market locations
Adopt ‘user pays’ principle
Strategic
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

12. Levels of decision-making (Table 7.2)
Indoor sport/ leisure centre
Tourist Commission
National park organization
Day-to-day
Choose brand of floor cleaner
Decide what info. to send to inquirer
Close park for a day due to flooding
Decide seasonal price increases
Commission market research project
Appoint one ranger
Employ new manager
Choose 3-year marketing theme
Designate a new national park
Reorganize staff structure
Open offices in target market locations
Adopt ‘user pays’ principle
Strategic
Build large extension to centre
Determine target markets for next 5 years
Allow mining in national parks
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

13. Nested planning/ decision-making process (Fig. 7.2 from Fig 6.3)
1. Terms of reference/brief
2. Values/mission/vision/goals
3. Decide planning approach
4. Environmental appraisal
5. Consult with stakeholders
6. Develop options
7. Evaluate options
8. Decide strategy/goals/ objectives
Programme A Steps 1-8
9. Implement
Programme B Steps 1-8
9. Implement
Programme C Steps 1-8
9. Implement
Programme D Steps 1-8
9. Implement
10. Monitor/evaluate /feedback

14. 1. Terms of reference/brief
Outline of details of the task – e.g. to develop a plan or strategy
Timescale – typically 10 years
Scope
outdoor leisure? arts?
N.B. ‘leisure’ to include home-based leisure?
commercial (e.g. entertainment, pubs, restaurants)?
tourism to include day-trips?
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

15. 2. Values, mission/vision, goals, objectives
moral, philosophical, political principles that guide
the plan
Mission/vision
organization’s purpose or raison d’être
Goals
more detailed statements of components of mission/ vision
Objectives
more specific targets, usually with timeline and quantification
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

16. Values, mission/goals, objectives hierarchy (Fig. 7.3)
Programme I
Objective 1
Objective 2
Goal A
Programme II
Objective 3
Objective 4
Mission statement
Goal B
Programme III
Objective 5
Goal C
Programme IV
Objective 6
Goal D
etc.
etc.
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

17. Values, mission/vision, goals, objectives (Table 7.3)
Definition
Values
Moral/political/operational principles guiding all the activities of the organization
Mission/vision
Overriding purpose of the organization
Goals
More detailed expression of the mission
Objectives
Specific targets reflecting the goals to be achieved in a specified time-period and often quantified
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

18. Examples of missions/goals 1 (Box 7.1)
Australian Sports Commission, Strategic Plan, 2011–2015
Mission:
To lead the national sport sector and support national sporting organizations and other sector partners to deliver sport to Australians
Goals:
Increased participation in sport
Increased international success
Sustainable sport
Enhanced ASC capability to lead, partner and support
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

19. Examples of missions/goals: 2 (Box 7.1)
UK Government, Sporting Future: New Strategy for an Active Nation, 2015
Outcomes
Physical well-being
Mental well-being
Individual development
Social and community development
Economic development
Outputs
Maximizing international and domestic sporting success and the impact of major events.
More people from every background regularly and meaningfully taking part in sport and physical activity, volunteering and experiencing live sport.
A more productive, sustainable and responsible sport sector.
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

20. Examples of missions/goals 3 (Box 7.1)
Arts Council England: Strategic Framework: 2010–2020
Mission: We want excellent arts and culture to thrive, and we want as many people as possible to engage with it.
Goals:
Excellence is thriving and celebrated in the arts, museums and libraries
Everyone has the opportunity to experience and to be inspired by the arts, museums and libraries
The arts, museums and libraries are resilient and environmentally sustainable
The leadership and workforce in the arts, museums and libraries are diverse and appropriately skilled
Every child/young person has the opportunity to experience the richness of the arts, museums and libraries
Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts