1. Montana Newspaper Association
Montana News Tracker is a state-of-the art digital news clipping service
Our news tracking and retrieval is Golden!
Montana Newspaper Association
●●● montananewstracker.com

2. The Montana Newspaper Association
87 Member Newspapers across the BIG SKY state, from Ekalaka to Eureka, Sidney to Stevensville, West Yellowstone to West Glacier and everywhere in between!
11 Daily & 76 Weekly
80% have distribution of 5,000 or less
Hyper local, community newspapers
Our Mission: To advance and sustain the news publishing industry in Montana.

3. MNA Digital Archive
Content from all 87 member newspapers is uploaded each day of publication creating a digital archive…a searchable digital archive
Montana News Tracker, complete news tracking, retrieval and digital “clipping” service
MNA Public Notice website, free access to public and legal notices
Printed notices are converted to digital archives, access online
access the free MNA Public Notice website via link on homepage

4. How do you know what you don’t know?
Do you know what is being reported and published about you?
…Your ORGANIZATION
…Your MEMBERS
…Your COMPETITORS
…Your CUSTOMERS
…Your CLIENTS
How do you know what you don’t know?

5. ?
What is
A complete, accurate, newspaper media tracking, retrieval and digital clipping service.
Searches, using key search terms set by the subscriber, track all mentions in all 87 Montana newspapers
Google and other search engines only access large dailies and content being shared online and do not have access to complete archives; website paywalls prevent complete access or can be added cost
Montana News Tracker combines the hyper local, community news and reporting with high technology!

6. What does it look like?
Digital “clips” are organized and delivered weekly in electronic bins.
Weekly s alert subscribers.
Clips can be accessed immediately, or downloaded, stored, shared and printed as needed.
What is Montana News Tracker? A news monitoring service utilizing a digital archive of Montana’s 87 member newspapers to provide electronic newspaper article “clips”
Although electronic files may be printed out on to paper, gone are the days of reading, searching, cutting out articles and ads from physical newspapers and postal mailing.
The digital archive is searched using specific words, short phrases, names…all set by the subscriber.
All mentions of the search words are tracked, retrieved and digitally clipped.
Clippings are grouped by date and put into bins.
Subscribers access their bins each week for most current clippings.
Past clips are stored, creating a custom mini-archive to be used, stored, shared and printed as needed.
What does it look like to the subscriber?
alerts subscriber that there are custom “clips” in the bin, done on a weekly basis

7. EXAMPLE using search terms “Montana Newspaper Association” 183 mentions in last 30 days
MNA2015
Select My News Tracker
Select Test Account
Select Free Search
Enter search terms, if phrase or multiple words use parentheses
Select all or individual publications
Select date range
Search
Can download, save, print

8. Who are our current subscribers?
EXAMPLE: using search terms “renewable energy” 303 mentions in last 30 days
FEATURES & BENEFITS
Clips are electronic easy and convenient to use…import, export, , download, save, post to websites and social media
Saves time, frees up staff to do more important duties, better use of talent
Improved accuracy and completeness over physical clipping service, get ALL mentions…not just those generated internally
Affordable, value matches cost AND cost of not having service and information is greater
Timely, quick-turnaround between time article is posted, clipped and delivered to subscriber
Allows subscriber to be highly responsive to publicity, feedback, current events and conversations
REVENUE
Monthly revenue generated from Montana News Tracker subscriptions is split: 60% WNA / 40% MNA.
Current pricing structure is $55/per month + 75¢ per clip. Revenue is recognized and paid to MNA after it has been collected by WNA.
Year to date average is $1, per month
Average 30 active subscribers per month
Sectors with most number of subscribers and greatest volume, target markets for growth
Associations 5 of 30 Government 9 of 30
Who are our current subscribers?
Government agencies, departments and officials | Associations & Foundations | Media & PR Agencies | Engineering Firms & Contractors | Healthcare & Insurance | Utilities | Education
Who are our current subscribers?
Government agencies, departments and officials | Associations & Foundations | Media & PR Agencies | Engineering Firms & Contractors | Healthcare & Insurance | Utilities | Education

9. Benefits Saves time, saves $$ Accurate and Complete Responsiveness
Frees up staff to do more with their time & talents
Monthly investment of $ ¢per clip is 1/3 or less than paying an employee hourly wage to read, identify, clip, organize and report
Builds custom archive, can be used for marketing, reporting to stakeholders, customers, clients
Accurate and Complete
Google picks up the majors and content that is already online
Montana News Tracker searches content created and owned by member newspapers, all pages are uploaded and stored in the archive
Access to current content as it is being reported
Responsiveness
Learn about competition, opportunities, derogatory statements, etc. in time to respond, engage, or put pro-active measures and messages out
“After years of physically clipping and monitoring more than a dozen newspapers, we are now using the Montana News Tracker service and it has been a very positive experience. It saves time, trees and money and ensures we are aware of all mentions of our companies…not just the ones we generate. They are easy to work with and have made sure all our requests have been met.”
Denise Kovacich
Communications Specialist
Triangle Communications
Hill County Electric
“I love the new site and so far in the samples I saw, the search seems to be working great! Looking forward to playing around with the new site to get used to it.”
Elizabeth Zimmerman
Administrative Assistant
Montana Bankers Association

10. “All I know is what I read in the papers.” – Will Rogers

11. TRY 1 MONTH OF NEWS TRACKER FREE!
To request a FREE trial month, contact MNA:
Kev Campbell
Montana Newspaper Association
825 Great Northern Blvd Suite 202
Helena MT 59601