1. Short summary of the 12.11.08 lecture
Made by Nor Azlina Abdul Aziz
Laura Brenna
Gao Yawen
Miriam Stefania
Sabina Brack
Natalia Tretyakevich

2. Executive summary Short Relevant Contain the main results
Show possibility of their practical use

3. Google advertising campaign Main points
Name of campaign
Budget
Targeting (languages)
Key words

4. Main points Current beat CPC (cost per click) Clicks Impressions
CTR (click through rate)
Average CPC
Cost
Average position

5. If CTR is lower than 1%, Google
Aims of search engines
To provide users with relevant results
To earn money
If CTR is lower than 1%, Google
Stops campaign Asks more money
Lowers position

6. GIS (google maps, mappy, michelin, etc)
A Geographic Information System (GIS) captures, stores, analyzes, manages and presents data that refers to or is linked to location.
It provides extrinsic data for the site.

7. GOOGLE MAP
It gives you the right position, street directions and street views

8. MAPPY It offers services to organize trips.
It helps you to find hotels, car rental, weather information based on the geographical position of the point of interest.

9. WAYBACK MACHINE
The Wayback Machine is a digital time capsule created by the Internet Archive. This service allows users to see archived versions of web pages across time—what the Archive calls a "three dimensional index."

10. THANK YOU FOR YOUR ATTENTION!