1. Special Presentation for
VRMCA
Spring Convention
May 2017

2. 3-Year Plan Progress
Marketing Plan Overview New Logo and Brand Website Overhaul Branded eBlast Template Key Stakeholder Photography and Bios Database Growth Library of Story Ideas and Images Announce VRMCA’s Initiative Promoters Marketing Toolkit Enhanced Marketing Grow Social Media Continually Enhance Web Presence Survey Members/Constituencies on the content and value of newsletters

3. New Logo and Brand

4. Website Overhaul

5. Branded eBlast Template

6. Branded eBlast Template - Mobile

7. Key Stakeholder Photography and Bios

8. Database Growth
194% Increase

9. Measure Results
194% Increase

10. Library of Story Ideas and Images

11. What’s Next Survey Members/Constituencies on the content and value of:
Newsletter
Website
Survey target audiences:
Contact method
Resources
Continuing Education
Newsletters 

12. What’s Next
Grow Database (2,500 current, goal to grow 100%)

13. What’s Next Enhanced eMail Marketing Discovery Elementary Half Moon
Enhanced Marketing
Discovery Elementary
Half Moon
Fort Belvoir
VT Center for the Arts
Elite Shooting

14. What’s Next
Drumbeat to Members – Continuously update membership via eBlast, social media outlets, and newsletters taking survey results into consideration.

15. What’s Next
Promoters Marketing Toolkit

16. What’s Next Grow Social Media LinkedIn – Current 0, Grow to 500
Grow Social Media
LinkedIn – Current 0, Grow to 500
Twitter – Current 238, Grow to 750

17. What’s Next Continually Enhance Web Presence  
Continually Enhance Web Presence
Search engine optimization (SEO)
Keyword refinement (trends)
Engaging and fresh content
Industry experts

18. Help Us Build Virginia Strong  
Download Build Virginia Strong logo
Submit completed jobs with high quality photography to VRMCA

19. Help Us Build Virginia Strong
Hard hat stickers
Truck decals

20. Thank you.