2. Executive Summary
Well-established brew pub with unique, handcrafted beers
Highly qualified board of directors
Motivated shareholders, focusing on customer service and quality
Target market is young males (20-35) who love sports and quality beer
Debt investment will earn 20% return

3. Invest in Entertainment, Invest in Brewsters

4. About Brewsters
Established in 1989 by the Lanigan family in Regina, Saskatchewan.
“Brew Pub” - small-scale brewery committed to brewing high quality handcrafted beer on premise within a licensed pub and restaurant.
Canada’s largest
11 locations: Regina, Edmonton & Calgary
Widest selection and highest production volume of all brew pubs in Canada
New specialty Saskatoon Berry Ale in our Saskatoon location
Brewsters Saskatoon marks the 12th location and is the obvious next location for Brewsters to expand into.

5. Prime Objective
… to provide a genuine alternative for beer lovers who want to sample different styles of beer from around the world while enjoying our extensive menu designed to compliment our handcrafted beers.
Brewsters Saskatoon marks the 12th location and is the obvious next location for Brewsters to expand into.

6. Operations Board of Directors: 4 shareholders
Diverse backgrounds, strong financial skills
1 Member of Lanigan family
Ensures consistency with Brewsters vision

7. SASKATOON, SASKATCHEWAN
BREWSTERS
ORIGINAL JOE’S
SPECKLEBELLY’S
MAGUIRE’S

8. Human Resources MPAcc grads and qualified CAs
4 shareholders = 4 managers
Kristi – Kitchen Management
Trained chef
Chelsea – Financial Management
Formerly lead accountant for Brewsters
Nikki – Pub Management
Experienced pub manager with double major in Accounting and Marketing
Rita – Brew Master
Secret recipe and signature product: Saskatoon Berry Ale

9. Marketing Target Market Product Strategy Young males Sports fanatics
Wide selection of draft beer & food
Saskatoon Berry Ale & Sampler Trays
Entertainment

10. Marketing Advertising & Promotion Facebook Radio Brewsters website
Various sports promotions & daily specials.

11. Financial Sales estimates are key in generating returns
Based on averages from Edmonton & Regina
Industry average 40%
Base case generates 13.5% ROE
Debt is secure; room for variances

12. Investment Total startup financing: $2,700,000
SH: 4 x $250,000 1,000,000
Mortgage 1,000,000
Debt ,000
Pre-approved mortgage at 8% secured by land & building with value of $2,400,000
Debt investment: 20%, 5 years
Land, building, personal guarantees

13. Invest in Entertainment, Invest in Brewsters