1. University of Virginia Stadium – Concessions – Meal Card
12th Year of agreement between
Commonwealth Pizza, Inc.
&
UVA/CBS Sports Marketing/Aramark

2. Area 1: Sports Marketing Agreement
Focus Entirely on Branding of “Locally Owned” & Online Ordering messages.
Pregame - In-game – Halftime Contests
Prizes include gift certificates to use at store locations. Redemption on these is strong.
Make contests entertaining & FUN!

3. Delivery of The Game
Delivery of Pizzas and prizes to winner seated in stadium by Domino’s Team Members in Uniform.
Very Fun contest with lots of excitement and interaction with the crowd.
Appears on Jumbo-Tron in front of 60,000 Fans.
Bring extra pizzas and prizes to throw out to entire section.

4. Area #2: Concessions
Concessions at Football Stadium, Basketball Arena, Soccer Stadium, Baseball Stadium.
Total Events for 2007: 85
Big pizza orders to staff/teams in Stadium/Sports Marketing .
Pizzas produced on-site by Domino’s Team Members…Great Quality!

6. 3rd Area: University Meal Card
Extremely lucrative.
Averages $7k/wk in Sales
Vital to work out an agreement that allows store to offer competitive student pricing despite meal card fees.
Provides access to market directly to
on-campus students.