1. Classified - Confidential 1 Coca-Cola and Domino’s SOCCER ACTIVATION TOOLKIT

2. HOW IT WORKS Classified - Confidential

3. 3 Together, Coca-Cola and Domino’s recognize the importance of partnering together to provide consumers with exciting offers around the unifying sport of soccer. This Global Soccer Activation Toolkit provides the tools necessary to implement two possible activations, each with a suggested crew upsell, with a turnkey solution that gives you freedom within a framework to build a fun marketing/merchandising program. Your market can plug and play with the following Coca-Cola and Domino’s Soccer Activation Toolkit. This toolkit contains three templates: a Gift with Purchase, a Purchase with Purchase and a Crew Incentive. The toolkit provides instruction as well as creative templates to activate the program of your choice. HERE’S HOW EASY IT IS …

4. Classified - Confidential 4 HOW IT WORKS Review all information in this toolkit. Decide on the promotion and timing that makes the most sense for your market. The toolkit (creative for posters and instructional guide) will be housed on an FTP site where you can easily download and utilize the information. The files are completely customizable, allowing for translation and information to be changed at a local level. The link to the FTP site is http://soccertoolkit.sassafrasmarketing.comhttp://soccertoolkit.sassafrasmarketing.com User ID: soccer@sassafrasmarketing.com Password: soccersoccer@sassafrasmarketing.com Be sure to gain local legal approvals from Coca-Cola and Domino’s brands. Send your final files to a printing facility. Implement your program. Track your progress. Report your results.

5. TOOLKIT TEMPLATES Classified - Confidential

6. GIFT WITH PURCHASE Classified - Confidential 6  Your template includes a concept for a Gift with Purchase offer and poster  Gift with Purchase will run for a predetermined amount of time  Offer is “SCORE A FREE Koozie with the purchase of a large Pizza and 2 500ML Coca- Cola’s. You can fill in the relevant offer for your market.  Offer will be communicated on poster that is provided as part of your template

7. PURCHASE WITH PURCHASE Classified - Confidential 7  Your template includes a concept for Purchase with Purchase offer and poster  Purchase with Purchase will run for a predetermined amount of time  Offer is “Purchase a Combo Deal and Get a Domino’s/Coca-Cola Koozie for $0.99”  Offer will be communicated on poster that is provided as part of the template

8. CREW INCENTIVE Classified - Confidential 8  Your template includes a concept for the Crew Incentive and accompanying crew poster  Crew program should run for roughly four weeks  Your employees will compete with other same store employees for the highest dollar amount of beverages sold  The winning employee each day will be recognized. At the end of each week throughout the contest period, the employee with the highest weekly beverage sales will win a Coca-Cola Domino’s co-branded koozie or other prize.  Crew prizes and program are funded locally.

9. Classified - Confidential 9 Coca-Cola and Domino’s Global Soccer Activation Toolkit Thank you!