1. Windows 10 Volume Licensing L300 To Partner
MS Story
9/11/ :44 AM
Windows 10 Volume Licensing L300 To Partner
Speaker name
Title
MICROSOFT CONFIDENTIAL: PARTNER USE ONLY
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Agenda Windows 10 editions Volume license offers
9/11/ :44 AM
Agenda
Windows 10 editions
Volume license offers
Windows 10 Enterprise E5
Windows 10 Enterprise E5 SKUs
Common scenarios
May 2017 price list changes
Licensing per device or per user
Home to Pro Right Licensing
Windows 10 Enterprise in CSP
Resources
Here’s our agenda for today. We’ll start by looking at the available Windows 10 editions. Then we’ll review the current and new volume licensing offers for Windows 10. We’ll look at the E5 offer in more detail. Then we’ll dive into the new customer SKUs, common scenarios, price list changes, and the differences between licensing per device and per user. Finally we’ll cover the new Home to Pro Right Licensing offer and Windows 10 Enterprise in CSP.
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. How to purchase Windows 10 through volume licensing
9/11/ :44 AM
How to purchase Windows 10 through volume licensing
Select the right Windows 10 desktop edition
Choose the best volume licensing option
When selecting the right volume licensing offer, there are two primary things to consider:
Which Windows 10 desktop edition is the best fit for your needs? We’ll go into the different editions available on the next slide.
Which volume licensing offer is right for you? We’ll go into all of the available offers in the next section.
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Windows 10 desktop editions
Audience
Benefits
Availability
Windows 10 Home
Consumers and BYOD
Familiar and personal experience
New ways to get organized and be productive
Up-to-date with latest security and features1
OEM
Retail/ESD
Windows 10 Pro
Small, lower mid-size businesses
Management of devices and apps
Support for remote and mobile scenarios
Enabling cloud-first business
Up-to-date and secured1
Retail/ESD VL (Upgrade only)
Windows 10 Enterprise
Mid-size and large enterprises
Advanced security
Extensive device and app management
Full flexibility of OS deployment & update control2
Microsoft Desktop Optimization Pack (MDOP)2
VL3
Windows 10 Education
Educational institutions, students, teachers, and administrators
All the features of Windows 10 Enterprise
Simplified upgrade and deployment from Windows 10 Home VL
There are four mainstream editions of Windows available for sale though three different channels.
Windows 10 Home is the mainstream consumer-focused edition of Windows 10, offering a familiar and personal experience that will be updated with the latest security features on an ongoing basis. Windows 10 Home will come pre-installed on new devices as well as be available through retail channels.
Windows 10 Pro is designed for small and medium businesses and enables organizations to manage their devices and apps, protect their business data, facilitate remote and mobile scenarios as well as take advantage of the cloud technologies for their organizations. Windows 10 Pro devices are a good choice for organizations supporting CYOD programs and “prosumer” customers. Customers with Windows 10 Pro devices will take advantage of the latest security and feature updates on an ongoing basis, while having an ability to install new feature updates after those have been validated in the broad market. Windows 10 Pro will come pre-installed on new devices, be available via retail channels, and is available in volume licensing as an upgrade license.
Windows 10 Enterprise builds on Windows 10 Pro by adding more advanced features designed to address the needs of large and mid-size organizations. Examples include advanced protection against modern security threats, broadest range of options for OS deployment, update and, as well as comprehensive device and app management. Customers with Windows 10 Enterprise devices will be able to take advantage of the latest security and feature updates on an ongoing basis, while having an ability to choose the pace at which they adopt new technology. Windows 10 Enterprise is available exclusively through volume licensing and the CSP channel.
Windows 10 Education is available to staff, administrators, and students through academic volume licensing. Windows 10 Education includes all the features in Windows 10 Enterprise, plus a direct path for multiple devices to upgrade from Windows 10 Home or Windows 10 Pro, without the need to wipe and reload the OS. Windows 10 Education is available exclusively through volume licensing.
Windows 10 Enterprise LTSB is also available through VL
Windows 10 Enterprise IoT is available in OEM
1 Applicable for the supported lifetime of the device
2 Requires Software Assurance
3 Windows 10 Enterprise is also available in CSP

5. Commercial offers feature placemat
Pro
Enterprise E3
Enterprise E5
Security and identity
Windows Information Protection ●
Credential Guard
Device Guard
Windows Defender Advanced Threat Protection
Management and deployment
MDM Enablement
Windows Store for Business, Private Catalog
Managed User Experience
Full Cortana and Store Management
Managed Consumer Experience
Microsoft Application Virtualization (App-V)
Microsoft User Environment Virtualization (UE-V)
Advanced Telemetry Controls
Dynamic Management
Analytics and servicing support
Upgrade Readiness, Update Compliance
Long Term Servicing Support
Pro, Enterprise E3, and Enterprise E5 are the three commercial offers available through volume licensing.
Windows 10 Pro includes all of the great features of Windows 10 Home edition, along with additional security and management features designed to meet the needs of small and medium size businesses.
Windows 10 Enterprise E3 builds on Windows 10 Pro with even more security, management, and control features geared toward larger and mid-size organizations or companies of any size with more complex IT requirements, such as those who process sensitive data, operate in a regulated industry, develop software in-house, and/or are publicly listed or planning to issue an IPO.
Windows 10 Enterprise E5 includes everything in E3, with the addition of Windows Defender Advanced Threat Protection (Windows Defender ATP), a service that will help enterprise customers detect, investigate and respond to advanced attacks on their networks. Enterprise E5 provides businesses with the maximum level of security features available in Windows 10.
For a full list of features and capabilities please visit the website

6. Volume license offers 9/11/2018 12:44 AM
Now we’ll go into the available volume licensing offers.
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Empower your employees by creating a secure productive enterprise
Microsoft Envision 2016
9/11/ :44 AM
Empower your employees by creating a secure productive enterprise
Sales discussions with commercial customers should always start with a discussion of the Secure Productive Enterprise offers.
Today’s cloud and mobile technology is enabling companies to reshape their business and capitalize on the digital transformation impacting us all. By taking advantage of the latest innovations, businesses can transform their products and services, engage their customers in completely new ways, and gain new efficiencies by modernizing operations. And, importantly, companies now have the most advanced technology at hand to empower their employees to achieve more.
The Microsoft technology to help empower employees comes through a combination of Office 365, Windows 10 Enterprise, and Enterprise Mobility + Security. These products and services together enable employees uncompromising productivity, collaboration, mobility, business insights and, perhaps most importantly, a secure experience.
For more details on Secure Productive Enterprise, please read Julia White’s blog post from July 2016:
Trust
Collaboration
Intelligence
Mobility
Protect your organization, data and people
Create a productive workplace to embrace diverse workstyles
Provide insights to drive better business decisions faster
Enable your people to get things done anywhere
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Secure Productive Enterprise
Microsoft Envision 2016
9/11/ :44 AM
Secure Productive Enterprise
Delivered through enterprise cloud services
Office 365
Enterprise Mobility + Security
Windows 10 Enterprise
Secure Productive Enterprise helps empower employees through a combination of Office 365, Windows 10 Enterprise, and Enterprise Mobility + Security.
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. What’s new in Windows 10 volume licensing?
Description
Availability
Home to Pro Right Licensing for Windows 10 Enterprise E3/E5
Provides a right licensing path for Windows E3 and E5 customers who incorrectly upgraded from a non-qualifying Windows consumer OS
April 1, 2017
Virtual Desktop Access (VDA) in E5*
Includes Windows Virtual Desktop Access (VDA) E3 plus Windows Defender Advanced Threat Protection (WDATP)
May 1, 2017
There are two new offers available through Windows 10 volume licensing:
Virtual Desktop Access (VDA) in E5 provides VDA capabilities to Windows 10 Enterprise E5 customers. This offer is ideal if they need to access a Windows Enterprise Client Desktop from devices that don’t qualify for the Windows E5 offer.
Home to Pro Right Licensing for Windows 10 Enterprise E3/E5 gets customers on the correct license if they incorrectly upgraded to Windows 10 E3 or E5 from a non-qualifying Windows Home OS.
* Virtualization rights are limited to on-premise or dedicated third party only today, except through a limited TAP offer.

10. Windows offerings through volume licensing
Commercial offers:
Windows 10 Enterprise E3
Windows 10 Enterprise E5
EDU offers:
Windows 10 Education E3
Windows 10 Education E5
Available per user or per device
So what are the options for your volume licensing customers?
The commercial offers are Windows 10 Enterprise E3 and E5.
Window 10 Education E3 and E5 are the EDU offers.
All four of these offers are available per user or per device.
Windows VDA is available per user or per device in E3 and now also in E5.
Windows 10 Pro upgrades and Enterprise LTSB upgrades will continue to be available without Software Assurance.
We’ll go through these offerings in greater detail but I wanted to provide this as a backdrop for the rest of our discussion.
Other VL offers:
Windows Virtual Desktop Access (VDA) E3 and E5*
Windows 10 Enterprise LTSB
Windows 10 Pro Upgrade *available per user or per device

11. Windows 10 Enterprise E3
Windows 10 Enterprise E3 provides access to Enterprise Edition Current Branch, Current Branch for Business and LTSB*
E3 is available with Software Assurance in Open, MPSA, and EA programs
E3 is available in the Cloud Solution Provider (CSP) program*
Requires a qualified underlying operating system license
HERO COMMERCIAL OFFERS
Windows 10 Enterprise E3 builds on Windows 10 Pro by delivering enterprise-grade security, management, and control features for large or mid-sized companies, or any business that processes sensitive data, operates in regulated industries, or develops intellectual property that must remain secured.
With the advanced features in Windows 10 Enterprise E3, businesses can protect sensitive data, identities, and devices and gain maximum control over how they deploy and manage Windows. As an alternative to traditional on-premises licensing, customers can choose a pay-as-you-go, per-user subscription model that delivers Windows Enterprise as a cloud service with a trusted partner to manage deployment and configuration of their services and devices. Or they can choose Software Assurance to address more unique and complex licensing needs.
*Access to LTSB not available in the CSP program

12. Windows 10 Enterprise E5
BEST VALUE
Windows 10 Enterprise E5 includes Windows Enterprise 10 E3 plus Windows Defender Advanced Threat Protection (Windows Defender ATP)
E5 is available per device or per user, both with traditional SA benefits in MPSA, EA programs
E5 can be purchased as an add-on to E3, or as a standalone offer
E5 is available in the Cloud Solution Provider (CSP) program
Requires a qualified underlying operating system license
Windows 10 Enterprise E5 is for businesses who want to take advantage of everything in E3 with the addition of Windows Defender Advanced Threat Protection (Windows Defender ATP) – a service that helps them detect, investigate, and respond to advanced attacks and data breaches on their network.
Building on the existing pre-breach components in Windows 10 Enterprise E3, Window 10 Enterprise E5 includes Windows Defender Advanced Threat Protection, which adds an embedded post-breach layer of protection to the Windows 10 security stack. Windows Defender ATP enables security teams to detect and remediate breaches by combining sensors built in to the operating system with a powerful security cloud service.
E5 is available per device or per user through volume licensing programs. It can be purchased as an add-on to E3 or as a stand-alone offer. It is also available in the Cloud Solution Provider (CSP) program.

13. Windows 10 Education E3
Windows 10 Education E3 is available in academic volume licensing programs
Student use benefit available through EES, OVS-ES and School academic volume licensing programs
Education edition Current Branch and Current Branch for Business is available exclusively to active SA customers
Requires a qualified underlying operating system license
ACADEMIC OFFERS
Windows 10 Education E3 (formerly Windows 10 Education) offers the benefits of Windows 10 Enterprise to academic institutions. When institutions license faculty and staff at full coverage, we will grant students a free upgrade to Education E3 through the student use benefit, a licensing benefit of our EES/OVS-ES program. We also will continue to offer flexibility for institutions that require a previous version. Education E3 includes Current Branch with programmatic entitlements to Windows 7 Enterprise and Windows 8.1 Enterprise.
Education E3 is the best offering for academic institutions. It includes all of the functionality of Enterprise E3 while allowing in-place upgrades from Windows Home Edition. MDOP is included as a standard component of Education E3 at no additional cost to help Administrators manage their IT environments. MDOP access is not included as part of the student use benefit.
Academic offers have different qualified underlying operating system license rules. The main differences are that Home SKUs and MacOS are qualifying. Full details are included in the product terms.

14. Windows 10 Education E5
Windows 10 Education E5 includes Windows 10 Education E3, plus Windows Defender ATP
E5 is available with traditional SA benefits in the EES program and is a qualifying offer for Windows student use benefits
Windows Defender ATP does not come with student use benefits – students must be covered explicitly
E5 can be purchased as an add-on to E3, or as a standalone offer
Requires a qualified underlying operating system license
ACADEMIC OFFERS
Windows 10 Education E5 includes all of the benefits of Education E3, with the addition of Windows Defender Advanced Threat Protection (Windows Defender ATP). As we’ve already discussed, WDATP provides a layer of post-breach security that enables organizations to detect, investigate, and respond to advanced attacks on their networks.
Education E5 is available per device or per user with traditional SA benefits. It can be purchased as an add-on to Education E3 or as a stand-alone offer.
WDATP does not come with student use benefits – students must be covered explicitly.
Academic offers have different qualified underlying operating system license rules. The main differences are that Home SKUs and MacOS are qualifying. Full details are included in the product terms.

15. Windows Virtual Desktop Access (VDA) E3
OTHER VL OFFERS
Provides access to Windows 10 Enterprise E3 to devices without qualified underlying operating systems
Available per device or per user
VDA licenses can be purchased in Open Value, Open Value Subscription, MPSA and EA programs
No qualified underlying operating system license required
Windows VDA E3 is ideal for users who need to access a Windows Enterprise Client Desktop from devices that don’t qualify for the Windows Enterprise E3 offer. It is available per device or per user and can be purchased in Open Value, Open Value Subscription, MPSA, and EA programs, with no qualified underlying operating system license required.

16. Windows Virtual Desktop Access (VDA) E5
NEW
OTHER VL OFFERS
Windows VDA E5 includes Windows VDA E3 plus Windows Defender Advanced Threat Protection (Windows Defender ATP)
E5 is available per device or per user
E5 can be purchased as a step-up from E3, or as a standalone offer
No qualified underlying operating system license required
Windows VDA E5 is a new offer that includes Windows VDA E3 plus Windows Defender Advanced Threat Protection. It is available per device or per user and can be purchased as a step-up from E3, or as a standalone offer. No qualified underlying operating system license is required.

17. Windows 10 Enterprise offers
Windows 10 Enterprise LTSB 2016
Windows 10 Enterprise E3
Windows 10 Enterprise E5
Enterprise features1
Managed User Experience ●
Credential Guard
Telemetry control via GP/MDM
Device Guard
AppLocker
Microsoft Application Virtualization (App-V)
Microsoft User Environment Virtualization (UE-V)
Cortana
Edge
Inbox Apps (i.e. Mail, Calendar, OneNote…)
Flexibility in deploying and using Windows
Access to future Long Term Servicing Branches (10 years of support)2
Choice of and ability to mix Current Branch, Current Branch for Business, LTSB
Software Assurance Benefits
MBAM, AGPM, DART
Windows To Go Rights
Virtualization rights
24x7 and extended hotfix support
Training vouchers and e-learning
Windows Defender Advanced Threat Protection
Endpoint APT detection built into Windows
Behavior based, cloud powered, advanced attack detection
Rich timeline for forensic investigation and mitigation
Built in threat intelligence knowledge base
Historically, customers may have associated Software Assurance with new version rights. Now that Windows is delivered as a service and they automatically get new upgrades, a common question is “why should I renew my Software Assurance?”
Let’s take a look at a side-by-side comparison of what’s included in the 3 different commercial versions of Windows 10 Enterprise.
Windows 10 Enterprise LTSB 2016 provides access to advanced enterprise security and management features, however, it only offers the Long Term Servicing Branch (LTSB) servicing option. This edition does not provide the flexibility of the Enterprise Edition Current Branch or Current Branch for Business servicing options. It also does not provide access to the enhanced controls, use rights, support and training included with Software Assurance.
Windows 10 Enterprise E3 includes all of the advanced security and management features found in enterprise edition, as well as Software Assurance, which provides customers with:
Comprehensive management capabilities and controls
MDOP is a set of products to help with virtualization, management and restore capabilities. MDOP is now only included as an SA benefit, and is no longer a separate add-on.
Virtualize:
Microsoft App-V: Microsoft App-V makes it easier for IT departments to deploy across a fleet of devices by allowing “anywhere access” to virtualized applications on any authorized PC with management improvements, streamlined deployment of virtualized Office, and performance updates.
Microsoft User Experience Virtualization (UE-V) provides an enterprise-scalable user state virtualization solution that delivers a personal Windows experience, is easy for customers to deploy, and integrates into their existing infrastructure.
Manage:
MBAM: Microsoft BitLocker Administration and Monitoring (MBAM) provides enterprise management capabilities for BitLocker and BitLocker To Go. MBAM simplifies deployment and key recovery, provides centralized compliance monitoring and reporting, and minimizes the costs associated with provisioning and supporting encrypted drives.
Restore:
Microsoft DaRT: DaRT 10 provides diagnostics tools, remove control capabilities, repair tools, and other useful utilities for diagnosing and repairing Windows systems.
Flexibility and foundational benefits
SA benefits also provide greater flexibility for how customers can use Windows. The E3 and E5 plans provide exclusive access to the Enterprise Edition Current Branch/Current Branch for Business.
Enhanced training and support
Finally, SA benefits include the core Readiness and Support Resources allow you to better plan, deploy, and manage Windows through things like, 24x7 Support, Extended Hotfix Support, and end user and IT training through E-Learning and Training Vouchers.
Windows 10 Enterprise E5 includes everything found in E3, with the addition of Windows Defender ATP, which, as we’ve already discussed, provides an additional layer of post-breach protection to the Windows 10 security stack, allowing organizations to detect, investigate, and respond to advanced attacks on their network.
1. Representative list, for a full placemat of features across editions please visit the Windows.com website
2. If a customer drops SA, they still retain rights to the current LTSB, but lose rights to future LTSBs

18. The value of Software Assurance
Windows 10 Enterprise LTSB 2016
Windows 10 Enterprise E3 with SA
Windows 10 Enterprise E5 with SA
Enterprise features1
Managed User Experience ●
Credential Guard
Telemetry control via GP/MDM
Device Guard
AppLocker
Microsoft Application Virtualization (App-V)
Microsoft User Environment Virtualization (UE-V)
Cortana
Edge
Inbox Apps (i.e. Mail, Calendar, OneNote…)
Flexibility in using and deploying Windows
Access to future Long Term Servicing Branches (10 years of support)2
Choice of and ability to mix Current Branch, Current Branch for Business, LTSB
Software Assurance Benefits
MBAM, AGPM, DART
Windows To Go Rights
Virtualization rights
24x7 and extended hotfix support
Training vouchers and e-learning
Windows Defender Advanced Threat Protection
Endpoint APT detection built into Windows
Behavior based, cloud powered, advanced attack detection
Rich timeline for forensic investigation and mitigation
Built in threat intelligence knowledge base
If Windows 10 SA drops, the customer retains Enterprise features ONLY (LTSB).
They must uninstall Windows Enterprise CBB and reinstall the underlying Pro or Enterprise LTSB version.
If a customer on Windows 10 Enterprise E3 or E5 drops SA, they must uninstall Windows Enterprise E3 and reinstall either the underlying Pro or Windows 10 Enterprise LTSB 2016, retaining only the enterprise features available in LTSB, and losing access to the CBB and CB servicing options, MDOP, and all of the other benefits of SA.
1. Representative list, for a full placemat of features across editions please visit the Windows.com website
2. Upon dropping SA, customers with upgrade licenses to Enterprise Edition retain rights to the current LTSB, but they lose rights to future LTSBs

19. Windows offerings by VL program
Open License
Open Value & Subscription
Select Plus & MPSA
Enterprise Agreement & Subscription
Enrollment for Education Solutions (Under CASA)
School Enrollment
Cloud Solution Provider (CSP) *
Existing
Windows 10 Enterprise E3 per Device ●
Windows 10 Enterprise E3 per User
Windows 10 Enterprise E5 per Device
Windows 10 Enterprise E5 per User
Windows 10 Education E3
Windows 10 Education E5
Windows 10 Pro Upgrade
Windows 10 Enterprise LTSB 2016 Upgrade
Windows VDA per Device
Windows VDA per User
*SA benefits are not offered in the CSP program
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. Windows 10 Enterprise E5
As we’ve already seen, Windows Enterprise E5 includes all of the features of E3, with the addition of Windows Defender Advanced Threat Protection (Windows Defender ATP). Now we’ll talk about why Microsoft developed Windows Defender ATP and what it does.

21. 46% 23% 200+ How do these attacks usually start?
9/11/2018
How do these attacks usually start?
46%
of compromised systems had no malware on them
23%
of recipients opened phishing messages (11% clicked on attachments)
200+
Median number of days attackers are present on a victims network before detection
Spear-phishing / social engineering
‘Watering hole’
Direct hacking
Insider knowledge and privileges
How did they get in?
Zero days
Vulnerabilities
Weak defenses
Social engineering
How do they get privileges?
Protecting our enterprise customers has never been more challenging. Security threats are increasingly brazen and highly sophisticated. Even with the best defense, sophisticated attackers are using social engineering, zero-day vulnerabilities, or even misconfigurations to break in to networks.
Sources:
46% of compromised systems had no malware on them - Ponemon Institute, “The Post Breach Boom”, 2013
23% of recipients opened phishing messages (11% clicked on attachments): Ponemon Institute, “2014 Global Report on Cost of Cyber Crime”
200+ Median number of days attackers are present on a victims network before detection: Mandiant 2014 Threat Report
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

22. Adding a post-breach mindset
9/11/2018
Adding a post-breach mindset
PRE-BREACH
POST-BREACH
Device protection
Device protection
Threat resistance
Identity protection
Identity protection
Information protection
Information protection
Threat resistance
Breach detection investigation & response
This is why we are developing Windows Defender ATP.
Building on the existing security features and services Windows 10 offers today (pre-breach), Windows Defender ATP provides a new post-breach layer of protection to the Windows 10 security stack.
Windows Defender ATP gives you the ability to detect, investigate and remediate advanced attacks and data breaches on your networks.
It will be a new service that will leverage what we know about cyber defense and offer it as a feature to our customers.
\\ SECURITY IS BUILT IN - NOT BOLTED ON //
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

23. Windows Defender ATP
Detect, investigate, and respond to advanced attacks
Built in to Windows 10, not bolted on
Sensors are built deep into Windows 10
Behavior-based, cloud-powered breach detection
Signature-less, intelligent, behavioral, machine learning and past attack detections
Best of breed investigation experience
Up to 6 months of historical data for every endpoint, global search across machines, files, processes registry, users, IPs, URLs
Windows Defender ATP is a new service, powered by the cloud, that provides insights to security teams across their ecosystem.
Unique threat intelligence knowledge base Unparalleled threat optics provide detailed actor profiles
1st and 3rd party threat intelligence data.
Response based on the Windows stack
Rich SOC toolset ranging from machine-specific intervention or forensic actions to cross-machine blacklisting
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

24. Windows 10 Enterprise E5 SKUs

25. Windows 10 Hero Offers
Per Device
Per User
Windows 10 Enterprise E5
Windows 10 Enterprise can be purchased both per device and per user; each of these options includes the E3 or E5 plan.
Includes SA and WDATP; access tied to a single device
Includes SA and WDATP; access across all user’s devices; simpler license management
Our hero sales motion is to guide customers toward Windows 10 Enterprise E5 per user, as it is the most flexible and feature rich offer. For customers not ready for either advanced security or per user licensing, Windows 10 Enterprise E5 per device and Windows 10 Enterprise E3 per user or per device remain available.
Windows 10 Enterprise E3
Includes SA; access tied to a single device
Includes SA*; access across all user’s devices; simpler license management
*Windows Enterprise E3 and E5 in the CSP channel does not include SA

26. Existing customer paths to E5
Per Device
Per User
Windows 10 Enterprise E5
E3 per user add-on to E3 per device 1
E5 per user step-up from E3 per user 2 4 3 2
E5 per user add-on to E3 per device 3
Your existing customers are currently in a variety of licensing positions, so we've created pathways to make it easy for them to get to our hero offers.
We will cover each of these scenarios in more depth later in the presentation.
Windows 10 Enterprise E3
E5 per device add-on to E3 per device 4 1

27. Windows 10 Enterprise and EDU SKU plan
Device Options
User Options 1 2 3 4 5 6 7 8
WIN E5 per USER StepUp from E3 per USER*
WIN E5 per USER
WIN E5 per USER add- on to E3 per DVC
WIN E5 per USER
From SA
WIN E5 per DVC
add-on to E3 per DVC
WIN E5 per DVC
WIN EDU E5 add- on to EDU E3
WIN EDU E5
WIN E3 per USER
WIN E3 per DVC
new
WIN E3 per USER add-on
WIN E3 per USER From SA
Win E3 per User add-on
WIN E3 per DVC
EAS D
WIN E3 per DVC renewal
Here we show the detailed SKUs mapped to the customer paths shown on the prior slide.
E5 SKUs:
WIN E5 per DVC: Full subscription license that includes both E3 and Windows Defender ATP. For use primarily with net new per-device customers, or for true-up of net new devices.
WIN E5 per DVC add-on to E3 per DVC: Add-on to move a device-licensed customer from E3 to E5 (adds Windows Defender ATP). To use for existing customers at anniversary or mid-term transactions. At renewal, for devices on the “A” SKU, it will be more cost effective to stay on SKU As + 2 than move to SKU 1.
WIN E5 per USER add-on to E3 per DVC: Add-on that moves a customer from per-device E3 to per-user E5.
WIN E5 per USER step-up from E3 per USER: Step-up from E3 per User to E5 per User.
WIN E5 per USER from SA: Full E5 User Subscription License, for users that qualify for the “From SA” status
WIN E5 per USER: Full E5 User Subscription License
WIN EDU E5 add-on to EDU E3: Add-on to move a device-licensed EDU customer from E3 to E5 (Adds Windows Defender ATP).
WIN EDU E5: Full device subscription license for EDU E5 (EDU E3 + Windows Defender ATP )
E3 SKUs:
WIN E3 per DVC renewal: Windows ‘renewal’ per-device SKU. Prior to Aug. 2016, referred to as the “SA” SKU.
WIN E3 per DVC EAS: Windows subscription in EAS program. Prior to Aug. 2016, referred to as SA subscription SKU
WIN E3 per DVC: Windows ‘new’ per-device SKU. Prior to Aug. 2016, referred to as “U&SA”
WIN E3 per USER add-on: Add-on SKU to ‘userfy’ a customer with per-device licensing
WIN E3 per USER from SA: Full E3 User Subscription License
WIN E3 per USER: Full E3 User Subscription License, for users that qualify for the “From SA” status
Win EDU E3: Windows EDU per-device offer.
WIN EDU E3 A B C D E F G
Available to faculty and staff only
E5 is not part of the student option
ENTERPRISE
EDUCATION
Microsoft Confidential/For Internal Use only

28. Windows VDA SKU plan Device Options User Options ENTERPRISE1 2 C 3 4 5
WIN VDA E5 per USER step- up from E3 per DVC
WIN VDA E5 per USER step-up from E3 per USER
WIN VDA E5 per USER
WIN VDA E5 per DVC
WIN VDA E5 per DVC step-up
WIN E3 VDA per USER step-up
WIN VDA E3 per USER
Win VDA E3
per DVC
Here we show the detailed SKUs for the Windows VDA E3/E5 offers.
E5 SKUs (new on 5/1/17):
WIN VDA per DVC: Full subscription license that includes both VDA E3 and Windows Defender ATP. For use primarily with net new per-device customers, or for true-up of net new devices.
WIN VDA E5 per DVC step-up to WIN VDA E3 per DVC: Add-on to move a device-licensed customer from VDA E3 to E5 (adds Windows Defender ATP). To use for existing customers at anniversary or mid-term transactions.
WIN VDA E5 per USER step-up from E3 per DVC: Add-on that moves a customer from per-device E3 to per-user E5.
WIN VDA E5 per USER step-up from E3 per USER: Step-up from Windows VDA E3 per User to VDA E5 per User.
WIN E5 per USER from SA: Full VDA E5 User Subscription License.
E3 SKUs:
WIN VDA E3 per DVC: Windows VDA per-device SKU.
WIN VDA E3 per USER: Full VDA E3 User Subscription Licensing
WIN VDA E3 per USER step-up: Add-on SKU to ‘userfy’ a customer with per-device licensing A B
ENTERPRISE
Existing SKUs, renamed 5/1/17
New SKUs on 5/1/17
All prices annual EA level D net non-platform
Microsoft Confidential/For Internal Use only

29. Common scenarios 9/11/2018 12:44 AM
Next, let’s take a look at some common licensing scenarios going forward…
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

30. Per-user licensing scenarios
Per Device
Per User
Windows 10 Enterprise E5
Benefits:
Aligned with SPE E3/E5
Simplified license management
Access to Windows across all a user’s devices
Windows 10 Enterprise E3
First, we’ll take a look at the PER-USER licensing motions.
Windows SA per user and the Enterprise Cloud Suite (recently renamed Secure Productive Enterprise) launched in December 2014, and while adoption of our hero per-user offers has been strong, as of July 2016, roughly 70% of Windows Enterprise is still licensed on a per-device basis.
This provides a huge opportunity to continue to shift Windows licensing to a simpler fully per-user subscription model that aligns with our upcoming Secure Productive Enterprise E3 and E5 hero offers.
All prices EA level D net non-platform

31. Windows 10 Enterprise E5 per User add-on to E3 per Device
Starting Point: Windows 10 Enterprise E3 per Device Midterm/Anniversary Motion
Per Device
Per User
Windows 10 Enterprise E5 per User add-on to E3 per Device
Windows 10 Enterprise E5
Windows 10 Enterprise E3
per Device*
Windows 10 Enterprise E3
per user add-on
In preparation for going through these scenarios slides, let’s first get oriented on the format:
The SLIDE TITLE calls out the starting point
The un-highlighted, small text in one quadrant also represents the “From” licensing position
The Subtitle in Blue text represents the timing of the sales proposal in relation to the customer’s agreement/enrollment lifecycle, and
The BOLD text in the Highlighted Quadrant/s represent the “To” licensing position, or end-state.
So, for this first example, we are starting with a customer licensed with Windows Enterprise per device, now called Windows Enterprise E3, and in this case you’re looking to facilitate a customer move to a per user subscription offer before then end of their enrollment term.
Depending on whether you intend to position E3 or E5 per user, the SKUs referenced in the PER USER quadrants reflect the licenses that would be positioned on a midterm or anniversary proposal.
So, in this case:
A customer licensed with the E3 per user add-on would gain the per user rights to access Windows Enterprise on all secondary devices for the licensed user, and
A customer licensed with the E5 per user add-on to E3 per device would gain the same rights, and additionally the WDATP service on a per user basis for all licensed users.
Windows 10 Enterprise E3
*or classic Pro/Ent desktop

32. Starting Point: Windows 10 Enterprise E3 per Device Renewal Motion
Per User
Windows 10 Enterprise E5
per User
From SA
Full USL
Windows 10 Enterprise E5
Windows 10 Enterprise E3
Windows 10 Enterprise E3
per user
From SA
Full USL
Windows 10 Enterprise E3
per Device*
So now that we’re oriented, let’s go to the next scenario…
Same Starting point: Windows 10 Enterprise E3 per device.
In this case however, it’s for an EA renewal proposal.
Renewal is a good opportunity to simplify a customer’s SKU lineup by moving from per-device with an add-on to the per-user ULSs.
For customers looking to move to per-user licensing, be sure to discuss the Secure Productive Enterprise offer, which provides a 5% platform discount.
*or classic Pro/Ent desktop

33. Windows 10 Enterprise E5 licensing scenarios
Per Device
Per User
Windows 10 Enterprise E5
Benefits:
Windows Defender Advanced Threat Protection
Windows 10 Enterprise E3
Now that we’ve covered the primary per-user licensing motions, let’s pivot to cover the E5-specific licensing motions.
Sales conversations for Windows 10 Enterprise E5 will be geared towards both Windows Defender ATP and the advanced security capabilities provided with the Windows 10 Anniversary Update, as well as the entire Secure Productive Enterprise E5 offer, for all the advanced capabilities including also that of EMS E5 and Office 365 E5.

34. Starting Point: Windows 10 Enterprise E3 per Device Creators Update Motion
Per User
Windows 10 Enterprise E5
Windows 10 Enterprise E5 per Device add-on to E3 per Device
Windows 10 Enterprise E5 per User add-on to E3 per Device
In this first scenario, we’ll start with the most common licensing scenario: customers starting with Windows Enterprise E3 per device.
For a midterm or anniversary based deal, you would lead with and leverage the E5 per user add-on IF a customer was also sold the value of per-user Windows simultaneous to being sold the value of the Windows Defender ATP advanced security offer.
As the Secure Productive Enterprise E5 offers roll out, this should be a very attractive option to help pull through Windows per user as part of a Secure Productive Enterprise E5 upsell motion.
If however, it’s not the right timing, or a customer has decided that Windows per-device licensing is the right fit for them, the E5 per device add-on is the available complementary license to add the Windows Defender ATP service on a per-device basis.
Windows 10 Enterprise E3
Windows 10 Enterprise E3
per Device*
*or classic Pro/Ent desktop

35. Starting Point: Windows 10 Enterprise E3 per Device Renewal Motion
Per User
Windows 10 Enterprise E5
Windows 10 Enterprise E5
per Device**
Windows 10 Enterprise E5
per User
From SA
Full USL
This next scenario is the same as the previous, but at the point of renewal or for a net new enrollment.
We covered the hero E5 per user From SA transitions and Full USL offers previously.
The E5 per-device subscription in the upper left quadrant is a per-device subscription-only license, so the best way to think of this is like an EAS Windows Enterprise subscription only offer, but with Windows Defender ATP included. As the asterisks notate, one important consideration in this case is as follows:
Since this offer was priced comparable to EAS where the rental price of the U (or L) is factored into the annual subscription cost, for a net new EA or for new device true ups, the single per device subscription SKU referenced is will be priced higher than the E3 per device SA only + E5 per device add-on. So, for an EA Renewal for existing devices with SA, it will be more cost effective for the customer for you to position the E3 per device with E5 per device add-on on an ongoing basis.
Windows 10 Enterprise E3
Windows 10 Enterprise E3
per Device*
*or classic Pro/Ent desktop
**Represents primary E5 per device licensing offer for net new EA & true up licenses. For EA renewals, Enterprise E3 per Dev and the E5 per Dev add-on is more cost effective.

36. Windows 10 Enterprise E5 per User step-up from E3 per User
Starting Point: Windows 10 Enterprise E3 per User (USL) Creators Update Motion
Per Device
Per User
Windows 10 Enterprise E5
Windows 10 Enterprise E5 per User step-up from E3 per User
Windows 10 Enterprise E3
For the final four scenarios we’re shifting our attention to the Windows Enterprise customers who have already moved to a per-user licensing model, via Full USLs or Add-ons, ECS or component.
In this first example, we illustrate the step-up SKU, which is the mid-term motion for moving a customer up the stack from Windows Enterprise E3 (formerly known as Windows SA per user) to Windows Enterprise E5.
Windows 10 Enterprise E3
per User*
*Windows 10 Enterprise E3 Full USL, From SA USL or ECS Full USL, From SA USL

37. Starting Point: Windows 10 Enterprise E3 per User (USL) Renewal Motion
Per Device
Per User
Windows 10 Enterprise E5
Windows 10 Enterprise E5
per User
Full USL
From SA USL
Windows 10 Enterprise E3
At renewal for the same licensing scenario, you would then position the E5 per user Full USL, or E5 From SA for up to the corresponding number of existing E3 From SA licenses.
Windows 10 Enterprise E3
per User*
*Windows E3 Full USL, From SA USL or ECS Full USL, From SA USL

38. Windows 10 Enterprise E5 per User step-up from E3 per User
Starting Point: Windows 10 Enterprise E3 per Device w/Per User add-on Creators Update Motion
Per Device
Per User
Windows 10 Enterprise E5
Windows 10 Enterprise E5 per User step-up from E3 per User
Windows 10 Enterprise E3
If a customer is licensed today with a Windows 10 Enterprise E3 per user add-on (formerly known as SA per user add-on), and you want to move a customer to E5 per user prior to their next renewal, you should use the E5 per user step-up license*.
Alternatively, at anniversary you can ‘rip and replace’ the E3 per user add-on with the E5 per user add-on.
*Note: this is a different approach than Office 365 today, which has a step-up SKU specifically for Add-ons- there is no separate step-up SKU for moving from Windows E3 to E5 from U&SA + Add-on vs. E3 USL.
Windows 10 Enterprise E3
per Device
Windows 10 Enterprise E3
Per User add-on*
*Or ECS Add-on

39. Starting Point: Windows 10 Enterprise E3 per Device w/Per User add-on Renewal Motion
Full USL
From SA USL
Windows 10 Enterprise E5
Windows 10 Enterprise E3
Lastly, in the same scenario, but at renewal, you would lead with transitioning the customer to the From SA SKUs and Full USLs for net new users. If a customer does not want to move away from having the per-device U&SA model, you can maintain the E3 per-device SKU and replace the Per-User add-on with the E5 add-on to E3.
Windows 10 Enterprise E3
per Device
Windows 10 Enterprise E3
Per User add-on*
*Or ECS add-on

40. Windows Virtualization Update Enabling customers to virtualize Windows in the cloud
Windows 10 Enterprise E3/E5 per Device
Windows 10 Enterprise E3/E5 per User
Windows VDA E3/E per Device
Windows VDA E3/E per User
Qualifying OS
Pro device required
Windows 10 IoT Enterprise Device required
Primary Pro device required
Windows 10 IoT Enterprise Device required
No Pro device required
No Pro device required
Licensing model
Here we show the qualifying OS, licensing model and current and future VM rights for each of the Windows 10 Enterprise and VDA SKUs.
Per user (incl. secondary devices)
Per device
Per device
Per user
Today’s VM rights
Includes Windows virtualization
rights for dedicated HW (on-prem or 3rd party)
Includes Windows virtualization
rights for dedicated HW
(on-prem or 3rd party)
Includes Windows virtualization
rights for dedicated HW
(on-prem or 3rd party)
Includes Windows virtualization rights for dedicated HW
(on-prem or 3rd party)
Future VM rights
NEW! Will include Windows 10 CBB virtualization rights for Azure and qualified 3rd party partners
NEW! Will include Windows 10 CBB virtualization rights for Azure and qualified 3rd party partners
MICROSOFT CONFIDENTIAL | FOR DISCUSSION ONLY | SHARED UNDER NDA | POR SUBJECTED TO CHANGE

41. May 2017 price list changes 9/11/2018 12:44 AM
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

42. Windows 10 product family name changes
Code
Description prior to May
Description after May
9NN
VDA Per User Add-On
VDA E3 Per User Step-up
2F1
VDA Per User USL
VDA E3 Per User USL
7IE
VDA
VDA E3 Per Device
7LE
VDA KN
VDA E3 KN Per Device
7KE
VDA N
VDA E3 N Per Device
4Y7
VDA KN LTSB
VDA E3 KN LTSB
4Y5
VDA LTSB
VDA E3 LTSB
4Y6
VDA N LTSB
VDA E3 N LTSB
5P8
VDA EDU KN
VDA E3 EDU KN
5P9
VDA EDU N
VDA E3 EDU N
5PM
VDA EDU
VDA E3 EDU

43. New Windows product families (effective May 1 2017)
Code
PFAM Description
Product
A96
WIN VDA E5 per DEVICE
Windows 10 VDA E5 plan includes E3 plus WDATP per Device subscription license
A97
WIN VDA E5 perDVC SU
Steps up from WIN 10 VDA E3 per Device to WIN 10 VDA E5 per Device
A9O
WIN VDA E5 per USER
Windows 10 VDA E5 plan includes E3 plus WDATP per User
A98
WIN VDA E5 perUSR SU frm E3 perDVC
Steps up from WIN 10 VDA E3 per Device to WIN 10 VDA E5 per User
A9N
WIN VDA E5 perUSR SU frm E3 perUSR
Steps up from WIN 10 VDA E3 per User to WIN 10 VDA E5 per User

44. New Windows product families (effective April 1 2017)
Code
PFAM Description
Product
9NT
HOME TO PRO RIGHT LICENSING
Corrects licensing path for Windows 10 E3/E5 customers who incorrectly upgraded from a non-qualifying Windows Home OS to Windows 10 Pro

45. Licensing per device or per user
9/11/ :44 AM
Licensing per device or per user
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

46. Licensing the primary device
Windows 10 Enterprise E3/E5
Windows VDA E3/E5
Qualified OS required*
Yes No
Local install rights
Yes
No**
* See Product Terms for list of qualifying operating systems
** VDA local install right exceptions
Up until now we have spent a lot of time talking about licensing the primary device with Windows Enterprise E3 and E5. However there is another way to license the primary device using the Windows VDA license.
In most organizations we usually see two types of devices used, PC’s and thin clients. PC’s are typically licensed with Windows 10 Enterprise E3 and E5, as we have talked about. They have a qualified OS on them and need local install rights. Thin clients, on the other hand, have no qualified OS and don’t need local install rights as they are typically used to connect to a VDI infrastructure. For these devices we offer the Windows VDA E3 and E5 licenses.

47. 9/11/2018
Licensing per user
Windows 10 Enterprise and VDA per user put users at the center of their devices
Windows 10 Enterprise across devices
Flexibility on how Windows is delivered
Windows Enterprise per user puts users at the center of their devices and offers them a premium Windows experience across their devices.
There are a few aspects of Windows 10 Enterprise per user that are worth highlighting:
All of the user’s devices are covered - including those running iOS and Android operation systems
Only the user’s primary PC needs to be running a qualified OS (i.e. Windows Pro)
Windows Enterprise Edition can be delivered across the user’s devices
You have flexibility to deliver Windows Enterprise across devices through local install, Virtual Desktop Infrastructure (VDI), or Windows To Go. For devices without a qualified OS, VDI is available
This provides simpler license management by allowing you to count just users with primary PCs, instead of every single device and enable new scenarios
Simpler license management via per-user licensing
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

48. The power of Windows 10 Enterprise per user
Per device Enterprise Desktop Platform
Per user* Secure Productive Enterprise
Windows 10 Enterprise per device
Windows 10 Enterprise per user t S a r t J s u n i t S t a r J u s i n
x86 PC/Tablet PC/Mac
Tablet/Phone/Chromebook
(RT/WinPhone/iOS/Android)
x86 PC/Mac
License Model
Per device
Per primary user – no limit on devices
Licensing Requirements
Each device requires Windows Pro or Windows 10 IoT Enterprise
Only primary device must be Win Pro or Windows 10 IoT Enterprise
Traditional per device model:
As part of the Enterprise Desktop Platform, Windows Enterprise is licensed per device, and each one of these devices requires Windows Pro or another underlying qualified OS. This license only offers local install rights of Enterprise Edition on a single device and VDI rights from a single device.
Per user model:
This license is available as an add-on or a full USL and is licensed by user with a primary device running Windows Pro or other underlying qualified OS. The per user license enables customers to:
Install Enterprise edition on any Pro device or less than 10.1” Windows tablet
Access Windows Enterprise across all the users’ devices with VDI and/or Windows To Go
This enables true per user licensing in line with Office 365 and EMS, eliminating the need for device counting
Additional Notes:
*For customers who do not have users with primary devices running Windows Pro (or a qualified OS), there is VDA per user available. VDA per user does not require the primary device to have a qualified OS.
Local Install of Ent. Edition
On a single device
On any Windows 7/8/8.1/10 Pro device or ≤10.1” Windows tablet
VDI
For a single device
Available from any device
MDOP
Purchased for each device
Included across all devices
*not applicable to Windows 10 Enterprise in CSP

49. The power of Windows VDA per user
Per device
Per user
Windows VDA per device
Windows VDA per user S t a r
Non-qualifying OS
x86 PC/Tablet PC/Mac
Tablet/Phone/ Chromebook
(RT/WinPhone/iOS/Android)
Non-qualifying OS
License Model
Per device
Per primary user – no limit on devices
Licensing Requirements
Each device requires VDA license
No device licensing requirements
Traditional per device model:
Traditionally Windows VDA is licensed per device and is available for devices that do not qualify for Windows Enterprise (such as thin clients). This license only offers local install rights of Enterprise Edition, and VDI rights are from a single device.
Per user model:
This license is available as an add-on or a full USL. Windows VDA per user is for customers who do not have users with primary devices running Windows Pro (or a qualified OS). VDA per user does not require the primary device to have a qualified OS.
The Windows VDA per-user license enables customers to:
Install Enterprise edition on any Windows Pro device or less than 10.1” Windows tablet
Access Windows Enterprise across all the users’ devices with VDI and/or Windows To Go
This enables true per-user licensing in line with Office 365 and EMS, potentially eliminating the need for device counting.
Local Install of Ent. Edition
N/A
On any Windows 7/8/8.1/10 Pro device or ≤10.1” Windows tablet
VDI
For a single device
Available from any device
MDOP
Purchased for each device
Included across all devices

50. Windows 10 Enterprise per user add-on vs. USLSA
VDA
Windows 10 Enterprise per user add-on
Windows 10 Enterprise per user full USL
Windows 10 VDA per user step-up
Windows VDA per user USL S t a r
Windows 10 Enterprise
(device)
Windows VDA
(device)
The same Windows Enterprise per user add-on can be used to license a user with a primary device licensed for Windows Enterprise (per device) or Windows VDA (per device). S t a r S t a r
Windows Pro or Windows 10 IoT Enterprise
Windows Pro or Windows 10 IoT Enterprise
Thin client

51. Windows 10 Enterprise/VDA per user decision tree
Start
User is primary user of a device? NO
YES
Device is also the user’s primary work device? NO
You can use this decision tree to determine whether the Enterprise per user or VDA per user is the most appropriate solution. Note, some users may need Enterprise per user and other users may need VDA per user.
Start:
Is the user a primary user of a device? If no, VDA per user. If yes, proceed to #2.
Is the device also the user’s primary work device? If no, VDA per user. If yes, proceed to #3.
Is the device license with Windows Enterprise or VDA? If yes, use the Windows Enterprise per user add-on. If no, proceed to #4.
Does the device have a qualifying OS? If yes, Windows Enterprise per user is the right solution. If no, Windows VDA per user is the right solution.
YES
Device licensed with Windows Enterprise or VDA?
Device has qualifying OS? NO NO
YES
YES
Windows 10 Enterprise per user add-on
Windows 10 Enterprise per user USL
Windows VDA per user

52. Home to Pro Right Licensing
9/11/ :44 AM
Home to Pro Right Licensing
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

53. Windows 10 Home to Pro Right Licensing for E3/E5
NEW
OTHER VL OFFERS
Provides a right licensing path for Windows E3 and E5 customers who incorrectly upgraded from a non-qualifying Windows Home OS
Available in MPSA only as a one-time purchase, no empowerment
Requires E3/E5 with active SA from March 1, 2017 forward
Available in USA, Canada, Australia, Iceland, Japan, New Zealand, Norway, Switzerland or any EU country
Windows 10 Home to Pro Right Licensing is a new offer that provides customers who incorrectly upgraded to Windows 10 E3 or E5 from a non-qualifying Windows Home OS with the correct license. It requires E3/E5 with an active SA from March 1, 2017 forward.
It is available in MPSA only as a one-time purchase and in the following countries: USA, Canada, Australia, Iceland, Japan, New Zealand, Norway, Switzerland, or any EU country.

54. Windows 10 in the Cloud Solution Provider Program (CSP)
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

55. Windows 10 Enterprise E3 and E5 in CSP
The most secure Windows ever
Managed by a trusted partner
Easy pricing for small businesses
Secure your data and devices
Secure your user identities
Secure your business
Your IT managed by experts
A customized security strategy
You’re free to manage your business
Per-user per-month pricing
Pay-as-you-go subscription
Flexibility to scale up or down
Windows 10 Enterprise for CSP provides enterprise-grade security and management options to small businesses with more complex IT needs, such as businesses that process sensitive data, operate in regulated industries with strict compliance requirements, develop software in-house and/or are publicly traded or aspiring to issue an IPO.
If you have customers that fall into any of those categories, Windows 10 Enterprise E3 or E5 for CSP can benefit them in 3 key ways:
Increased security: help make sure sensitive data, identities, and devices are protected from cybersecurity threats, give employees the freedom and flexibility to access sensitive data on a variety of devices, and help ensure employees see highly-sensitive data only on a need-to-know basis
Partner-managed IT: offload the task of configuring and managing devices to a partner experienced in Windows and cloud deployments. Your partner will also help you develop a device security and management strategy that uses the unique features of Windows 10 Enterprise Subscription to meet the specific needs of your business. This makes Windows Enterprise Subscription ideal for SMBs who have limited or no in-house IT.
Affordable, simplified licensing: lower your up-front costs, eliminate the need for time-consuming device counting and audits, and make it easier to stay compliant with a subscription-based, per-user licensing model.
Examples of small and medium-size businesses that could benefit from the Windows 10 Enterprise E3 or E5 include:
Healthcare:
Physician’s practice
Physical therapy clinic
Biotech startup
Retail:
Local drugstore chain
Financial/Professional Services:
Investment advisory firm
Legal firm
Insurance agency
Manufacturing:
Small food manufacturing company
Enterprise-grade security and control. . . With small-business-friendly pricing

56. Customers already on Windows 10 Pro
Identifying target customers
Customers already on Windows 10 Pro
Customers with Complex IT or security requirements
Customers with existing CSP subscriptions
Windows 10 in CSP can have broad appeal among small businesses, but there’s a subset of customers where the advantages become clear. Look first for customers under these three conditions.
Top bubble – already have Windows 10 Pro
Left bubble – fall into the 30% of SMBs with complex IT or security needs (from slide #22) – even in a one-person shop
Right bubble – Office 365 or EMS in CSP Customers (optional). These customers are already in CSP, already have a user account, and are already federated.
Additionally, customers subscribed to Windows 10 Enterprise E3 and E5 as well as Secure Productive Enterprise E3 and E5, can now upgrade their Windows 7 and Windows 8.1 PCs and devices to Windows 10 without the need to purchase separate upgrade licenses.

57. Partner opportunity
Windows 10 Enterprise in CSP makes it easier than ever before to sell Windows 10 Enterprise edition to SMBs and offers a huge sales opportunity for partners to reach new customers
Simplified sales motion
Per-user licensing model eliminates seat minimums and device counting
Easy add-on to your existing O365 and EMS business; no new partner sales motions required
Seamless cloud deployment
One-click configuration via MDM/GP; no labor-intensive deployments
Assignment and provisioning via AAD & CSP
SMB-friendly subscription model
Low barrier to entry with no up-front costs and low monthly payments
Reduced term commitments with flexible license re-assignment
Windows 10 Enterprise E3 and E5 in CSP gives small businesses access to enterprise-grade security and management features through a simple, per-user, subscription licensing model that aligns with Office 365 (O365) and Enterprise Mobility Suite (EMS).
Specifically designed for partner-managed IT solutions delivered through CSP, it offers a huge opportunity for you to reach new customers and become a full-stack solution seller. With Enterprise E3 and E5 in CSP you can:
Create new customers and additional revenue streams
Increase your profit
Grow your role as strategic advisor
With Windows Enterprise in CSP, the Total Addressable Market (TAM) increases to 30% of SMBs in developed markets

58. 9/11/ :44 AM
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

59. Windows 10 Enterprise LTSB Upgrade
OTHER VL OFFERS
Upgrade licenses to Windows 10 Enterprise LTSB 2016 are for the LTSB 2016 only
LTSB Upgrade does not include access to Windows 10 Enterprise Edition or software assurance benefits.
Standalone upgrade licenses can be purchased in Open License and MPSA
Requires a qualified underlying operating system license
Customers can acquire the Enterprise edition as a standalone upgrade in the Open License and MPSA programs. This offer ONLY provides access to the Long Term Servicing Branch (LTSB) edition, which holds back feature upgrades to devices for up to 10 years or until the customer is ready to deploy them. This edition does not provide the Enterprise Edition Current Branch/Current Branch for Business servicing options, or software assurance benefits. If a customer needs those, they should consider Enterprise E3 or E5.
Windows 10 LTSB 2016 Upgrade is launching on Oct. 1, 2016

60. Windows 10 Pro Upgrade
OTHER VL OFFERS
Windows 10 Pro in volume licensing is sold only as an upgrade from prior versions of Windows Pro
Requires a qualified underlying operating system license
Standalone upgrade licenses are available through Open License and MPSA
Windows 10 Pro Upgrade is designed for small and medium businesses who don’t need the additional security and management features included in Enterprise E3 and E5. With Windows 10 Pro Upgrade, customers can manage devices and apps, protect their business data, facilitate remote and mobile scenarios, and take advantage of cloud technologies, at the scale appropriate for them. Windows 10 Pro devices are a good choice for businesses that support CYOD programs and “prosumer” customers.
Windows 10 Pro Upgrade is sold only as an upgrade license in volume licensing and does require a qualifying underlying operating system license, typically a professional version of Windows.
This means that Windows 10 Pro Upgrade will be primarily purchased in volume licensing if the customer is looking to move their existing PCs running either Windows XP Professional, Windows 7 Professional or Windows 8.1 Pro to Windows 10 Pro.
Standalone upgrade licenses are available through the Open and MPSA programs.

61. MDOP changes
As of the Windows 10 Anniversary Update in August 2016, App-V and UE-V will no longer be supported on Windows 10 Pro
App-V and UE-V are no longer separate applications to deploy. They are now built in to Windows 10 Enterprise Edition.
The remaining MDOP applications remain only available to customers paying for Windows Enterprise E3/E5 with Software Assurance
Note: MDOP 2015 remains unchanged and will be supported on: Windows 10 Pro (TH2 and prior), Windows 10 Enterprise LTSB 2015, Windows 10 Enterprise CB/CBB (TH2 and prior)

62. Overview of deployment options
MS Story
9/11/ :44 AM
Overview of deployment options
Unmatched flexibility and control, depending on needs
Windows Insider Preview Branch
Current Branch
Current Branch for Business
Long Term Servicing Branch
Specific feature and performance feedback
Application compatibility validation
Deploy to appropriate audiences
Test and prepare for broad deployment
Information workers
General population
Specialized systems
Deploy for mission critical systems
No need for frequent new features (or any sort of change)
Too expensive for general population
Early adopters, initial pilots, IT devices
Benefits from new features
Begins broad deployment
Test machines, small pilots
Microsoft designed Windows 10 to provide businesses with multiple servicing options, centered on enabling different rates of feature upgrade adoption.
The process starts with Windows Insiders, a community comprised of millions of users around the world. When Windows Insiders opt in to the community, they test many builds over the course of a product cycle, and provide feedback to Microsoft. Once we’ve completed the new features and are satisfied with the overall quality of the release, we’ll then release it more broadly. We recommend that all organizations have a small number of test PCs participating in the Windows Insider program, for a couple of reasons: Certainly we want customers to try out new features and provide feedback on those. But we also want to make sure that their apps continue to work – out goal is to have as close to perfect compatibility as possible.
Once we have completed the development process, we’ll release the new feature update. At this point, we consider this to be a “Current Branch” (CB) release of Windows 10 – great for validation through initial pilot deployments to perhaps 10% of the devices in the organization. [ Ideally those 10% of PCs would cover a wide variety of workers, so that 80-90% of apps are validated just by those people doing their normal jobs. ]
After a period of about four months, this “Current Branch” release will be declared as a “Current Branch for Business” (CBB) release. This signifies that this Windows 10 feature update is ready for broad deployment throughout the organization. This declaration is made based on the feedback from OEMs, ISVs, and organizations. We would expect about 80% of the PCs within an organization once CBB has been declared.
That leaves one other category of devices: Specialized systems that must remain unchanged for long periods of time. These are often used for things like ATM machines, operating factory floor equipment, controlling medical equipment, and other special uses. The number of PCs that falls into this category varies by industry and organization, but on average we would expect 10-20% of PCs could fall into this category. We release a “Long Term Servicing Branch” (LTSB) release of Windows 10 specifically to support these devices. This LTSB release is supported for 10 years with no new features. [ As a general guideline, if the PC requires Office, it’s probably not a special-purpose device. These types of devices should use CBB. ]
Current Branch for Business is supported in Pro, Enterprise and Education Editions. Long Term Servicing Branch is available only for Enterprise Edition.
NUMBER OF DEVICES
STAGE
Release
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

63. Windows 10 product families
Code
PFAM Description
Product
47X
WIN E3 per DVC
Windows 10 Enterprise per Device
483
WIN ENT LTSB Upgrade
Windows 10 Enterprise LTSB 2016 (upgrade only)
484
WIN EDU E3
Windows 10 Education per Device
44X
Win MOBILE
Windows 10 Mobile Enterprise
2DW
WIN E3 per USER
Windows 10 Enterprise per User Full USL
2DX
WIN E3 per USER From SA
Windows 10 Enterprise per User “From SA” USL
2F0
WIN E3 per USER AddOn to E3 per DVC
Windows 10 Enterprise per User Add-on
2F1
VDA PER USER USL
VDA per User
7IE
VDA
VDA per Device