1. ‘All About Me’ ASCEL Conference, Yew Lodge Hotel, Kegworth
9 November, 2013.
Janene Cox
- Commissioner for Tourism and the Cultural County
- President of the Society of Chief Librarians

2. How am I going to do this? Me
SCL ‘Changing the narrative’- a case study
You
- your brand
- your message
- your credibility
What is important?

3. Who am I? Leader Commissioner Friend Advocate Partner (wife) Daughter
Coach
Mentor
Aunt
Sister
Manager

4. How would I describe myself?
Driven
Lucky
Brave
Resilient
Quick
Articulate
Gracious
Caring
Intelligent
Happy

5. How would others describe me?
Impatient
Lucky
Always right
Tough/Courageous
Dizzy
Nice
Clear
Kind
Glamorous
Straight
Intelligent
Funny
Articulate

6. SCL – ‘Changing the narrative’ How did people describe us?
What do they do?
Invisible
Uncaring
Professionals
Closed organisation
Experts
Silent
Afraid

7. What do they say now? What do they think? Leaders Shaping the agenda
Brave/Courageous
Experts
Knowledgeable
Networked
Influencers

8. How did we do it? Asked ourselves some important questions
– What did we want to be known for?
- What were we going to stand for?
- What space were we going to occupy?
Who were we going to talk to?
Who were we going to influence?
We had developed a good product/How were we going to take ownership of it?

9. What did I do? Who was I going to speak to? What was I going to say?
What was I going to do for them?
What did I want them to do for me?
What were my asks?
And importantly:
Made clear my time was valuable
Always followed up/stayed in touch

10. Outcomes
Three ministerial round tables – SCL has met with 8 Cabinet Ministers in 12 months
Quarterly meetings with Ed Vaizey
Place on e-lending panel
Co-chair of the strategic e-lending panel
High visibility
Defined by ACE as 1 of 5 key strategic voices
Perception = important = we make things happen

11. Presenting yourself: Your brand/Who are you?
What do you want to be known for?
What I do
What I say
What I believe
Understand yourself/manage yourself
Model the behaviour

12. Your message/ What do you want?
Understand your audience?
What are their drivers?
What motivates them?
Understand your message
Is it evidence based?
Do you know what the evidence is?
Deliver with clarity - ‘less is more’
The power of the metaphor

13. Personal/Professional credibility
Be punctual
People are only late if they think you will wait.
My time is more valuable than yours.
Be here now
Focus
Attention
Listen
If you have not understood/ask
Check out shared understanding
Deliver
If possible over deliver
You need people to say you are good!

14. What’s important? Know who the right people are….. Talk to them
Build and maintain your network
Don’t argue with your reputation
Honesty, trust, a sense of humour
Recognise how you feel – your mood affects your performance
Understand your impact
Be human
Prepare, prepare, prepare
It is a very small world!