1. Christine Hradek, MPH

2. Open spendsmart. extension. iastate
Open spendsmart.extension.iastate.edu and/or Download the Spend Smart. Eat Smart. App from the App Store or Google Play (it’s free!)

3. Online Suite of Resources
Website
Recipes, videos and easily accessible nutrition information
Weekly blog
Social Media
Facebook, Twitter and Pinterest
Mobile app (brand new)

4. Audience Families with low income
Direct education participants and past participants
Program staff and partners
General consumers interested in eating healthy on a budget

5. Development Created as a response to the recession in the late 2000s.
Dual focus of nutrition education and saving money at the grocery store.
Significant partner input, meant to be a shared resource.

6. Purpose of Spend Smart. Eat Smart.
Regularly updated source of research-based information on nutrition and food budget management as well as recipes and how-to videos.
Maintain connection with program participants.
Extend reach beyond direct programming.
Resource for staff and partners.

8. Blog
New blogs every week featuring recipes, nutrition information, meal planning tips and trending health topics.
Subscribe using the RSS feed widget to receive the blog by every Monday.
Suggest topics that interest you!

9. Style Conversational tone Relatable approach Succinct writing
Appropriate reading level
Actionable information, solicit interaction
Links to trusted sources and additional SSES content

10. Operating Principles Priority audience is parents with low income.
Commitment to high quality design and photography.
Designed for maximum accessibility and ‘sharability’.

13. What you don’t see AA accessibility standard
Screen readers
Color and contrast
Automatic live translation

14. Analytics Average 10,000 users per month.
Visit 3-4 pages while on the site.
14,000 new users since launch in 11/2016.
39% accessed site via mobile device.
Grocery budget calculator and recipes are most popular.

15. Let’s Take a Tour Jody – Basic Tour
Walk through the main navigation emphasizing that it is similar to the old navigation.
Click into each category to show the main category page and briefly mention what you can find off of each one.
Justine – Features to Highlight
Printable recipes
More user-friendly grocery budget calculator
New videos – likely will have to have a sample link provided in a Connect box rather than playing live
-----Switch to app site -----
Christine – App Tour
Show main app screen and basic features
Release date is anticipated January 2017
Promo materials will be provided

16. What questions do you have?

17. Christine Hradek, MPH Iowa State University Extension and Outreach hradek@iastate.edu