1. Improving public transport through IT- international good practices

2. UITP
Global network of public transport operators, regulators and suppliers
1,300 member organisations in 90 countries
Supporting excellence and promoting a better policy environment for public transport
UITP

3. IT: new expectations and opportunities
Integrated Multi-Modal Transport
Integrated Multi-Modal Transport System
‘Smart’ and ‘Connected’ Transport

4. Data: game changer for transport industry
Automatic Vehicle Location System
Passenger Information System
Financial Management
Journey Planner
Depot Management System
Fuel Management System
Smart Phone App
Automatic Fare Collection System
Bus Management System
UITP

5. New services, new players, new business models
UITP

6. Integrated ticketing, account-based payment
Payment systems
Integrated ticketing, account-based payment

7. Global Examples of Integrated Transport E-ticketing
Ez-link Card of Singapore
Established in 2005 and owned by all five key transport operators
Used by 99% of people in Hong Kong aged 15 to 64
Can be used for fare payments for bus, taxi, subway, train, tram, and ferry services
Can be used for small‐value payments in the retail sector, access control for residential and commercial buildings
Established in 2003 and owned by Transport for London (TFL)
Over 43 million Oyster cards had been issued and more than 80% of all journeys on public transport in London were made using the card by June 2012
Can be used for fare payments for bus, Tube, tram, DLR, London Overground and most National Rail services in London
Establish in 2002 and owned by Land Transport Authority (LTA)
More than 10 million cards in circulation and around 8 million transactions everyday are made on the system, primarily for public transport fares
Can be used for fare payments for public transport travel, as well as other commercial purposes and non-transit applications

8. account based payment
Source: INIT
UITP

9. Benefits of account based payment
UITP

10. IT, Big data & customer experience
Case study: London
(Source: Transport for London)

11. Better planning of bus network
UITP

12. Managing Congestion on bus network
UITP

13. Customer segmentation
TfL uses data to build customer segmentation to understand and plan ticket facilities, signage and commercial offering
UITP

14. Automated fare refunds
UITP

15. Trips patterns analysis and influencing travel demand
UITP

16. Big data, social media, and efficient operations

17. Use of big data
Information related to status and performance of transport systems help to improve efficiency, safety and accessibility
Data from vehicles, trains, roads etc. helps to plan, design, maintain and invest more effectively
Data on travel patterns/behaviour enables informed choices in real-time for customers
Analyse and predict the demand of service in future
UITP

18. Case study: Sao Luis, Brazil
Analysis of travel patterns via mobile phone data: 53 zones and 4 time periods (Source: Telefonica)
UITP

19. Case study: Sao Luis, Brazil
Re-organisation of bus network based on mobility patterns data
UITP

20. Use of social media
Social media as part of customer engagement strategy
Engagement to improve products
Collaboration to crowdsource information
UITP

21. Social media strategy
UITP

22. Thank you for your attention
Jerome Pourbaix Director Regional Offices & Services International Association of Public Transport UITP