1. MEMORIAL HOSPITAL FLAGLER MASTER PLANNED DEVELOPMENT DISTRICT ZONING MAP AMENDMENT APPLICATION #1919

2. AERIAL/LOCATION MAP N Old Kings Rd. Town Center Blvd. 10 Peylo Place
Seminole Woods Blvd.

3. FLUM MAP: ZONING MAP (PROPOSED)
COM-2
COM-2
MPD
MPD
MPD

4. Plan Overview Master Planned Development: Traffic Concurrency
established
Shared infrastructure
(roads, parking, storm water)
reduces construction costs
Deviations to numerical
standards customize design
Subsequent approvals
expedited through staff

5. LAND DEVELOPMENT CODE COMPLIANCE Proposed Deviation/Recommendation
1. Floor Area Ratio (FAR):
a. (Tract 1, 2, 7, 8) Increase maximum FAR from .40 to.50
b. (Tract 4) Hospital– Increase FAR from .40 to .75
Staff Recommendation: Approve
Justification: Comprehensive Plan - Objective
Deviations from density and intensity standards may be permissible in
order to promote and encourage creatively planned projects and in
recognition of special geographical features, environmental conditions,
economic issues, or other unique circumstances.
2. Building Height: Tract 4 (Hospital): Increase maximum building height
from 100 ft. to 120 ft.
- Clarified at First Reading – Maximum hospital building height is 120 feet, including mechanical equipment, communcation devices, etc.
3. Monument Signs (I-95/SR100)
a. Increase maximum permitted sign area
Staff Recommendation: Approve
Justification: LDC Chapter 12, Signs and Advertising, provides for
variances of up to 25% of the maximum height or area of a sign. In
question is the signage area for each of the two proposed monument signs.
The sign area for each sign, as proposed, measures 102 sq. ft. versus 96
sq. ft. permitted by the LDC.
Given signage geometry, location considerations, and orientation the
square footage deviation of six (6) sq. ft. or 6% above the maximum
sign area permitted by the LDC is deemed acceptable.
4. Electronic Message Display Sign
Memorial Medical Parkway
Staff Recommendation: Deny
Justification: LDC Chapter 12, Signs and Advertising, Section
prohibits electronic display type signs. Various studies have been
conducted regarding the effect on traffic safety of electronic changeable
message signs. Study results indicate these type signs create a distraction
to drivers and that driver distraction continues to be a significant underlying
cause of traffic accidents. The PLDRB and/or City Council is not authorized
to render a determination that electronic message signs are only a safety
hazard or aesthetic nuisance if such signage displays a commercial
message as opposed to a quasi-government type message; they either are
a traffic safety threat or they are not.

6. COMPREHENSIVE PLAN COMPLIANCE
EXECUTIVE SUMMARY: Plan Vision
Palm Coast strives to be a unique and vibrant City recognized for its:
Attractive job opportunities, diversified housing, and superbly designed commercial areas;
The City’s core planning values, or building blocks include:
Community image;
Objective – Planned Development District
Policy – Permitted uses within a PUD shall generally follow those allowed within the corresponding zoning districts associated with the FLUM designation.
Deviations from these standards may be permissible in order to promote and encourage creatively planned projects special geographical features, environmental conditions, economic issues, or other unique circumstances.
Objective – Planned Development District
Policy – Permitted densities and intensities within a PUD shall generally follow those allowed with the land use designation assigned to the property. Deviations from these density and intensity standards may be permissible in order to promote and encourage ………….unique circumstances
Chapter 1; Future Land Use Element:
Goal 1.1: Establishment of Future Land Use Designations and the Zoning Districts:
Preserve the character of residential communities, prevent urban sprawl and protect open space and environmental resources, while providing a mix of land uses, housing types, services, and job opportunities in mixed use centers and corridors located in specifically designated areas throughout the City.
Objective – Land Development Code
Policy : At a minimum, the following regulations, requirements and standards shall be reviewed and updated in the LDC:
- Signage regulations

7. Sign Programs

8. Planning and Land Development Board Recommendation (PLDRB):
At the meeting of August 18, 2010 the PLDRB unanimously passed a motion
recommending that City Council approve Application #1919; Rezone of
Parcel ID #; A0-0015; and
(Florida Hospital Flagler) from General
Commercial (COM-2) to Master Planned Development District (MPD)
subject to deleting all references to the electronic message center from the
Master Plan Development, Development Agreement.

9. CITY COUNCIL 1ST READING
At the meeting of September 21, 2010 City Council voted 4-1 to approve
Application #1919; Rezone of Parcel ID #; A0-0015;
and (Florida
Hospital Flagler) from General Commercial (COM-2) to Master Planned
Development District (MPD) subject to deleting all references to the
electronic message center from the Master Plan Development, Development
Agreement.
Council also directed the staff and the applicant work together on potential standards.

10. STAFF RECOMMENDATION: CITY COUNCIL
2nd Reading
City Council approve Application #1919 to amend the zoning map of the subject property from
COM-2 to MPD (Master Planned Development District) subject to deleting all Development
Agreement references to the electronic message display sign.

11. ELECTRONIC MESSAGE CENTER: Campus

12. LCD Demo