1. Delta Airlines
An overview of the possible solutions for maximize the revenue of Delta Airlines
Introduction to Marketing
MKT 201, Section 2, Fall 2016
Northern Virginia Community College
Presented by: Md Emrul Ahsan Mehedi

2. Overview of the company
Major American airline headquartered in Atlanta, Georgia, United States.
Founded in May 30, 1924.
Operates an extensive domestic and international network.
Delta operates a fleet of more than 700 aircraft.
Slogan – “Keep Climbing”
Delta employs approximately 80,000 people.
 Was the world's largest airline in terms of fleet size in
Annual sales/revenue was 40.51B in 2015

3. Delta Airlines is losing revenue!
Cargo Segment Market Share
Cargo segment, revenue fell by  % and company lost market share, to approximate %. 
Mainline Passenger Segment Market Share
Delta increased its market share in this segment to approximate %. 
Other Segment Market Share
Other segment, revenue fell by  % and company lost market share, to approximate %. 
Source: CSI Market, Delta Air Lines Inc's market growth

4. Boost Revenue and Maximize Profit
Improve customer service and provide quality service
Airline industry is service based. Making customers happy is the key!
Making support work available in all departments.
Reduce the cost of service
Reducing the cost can improve increasing the profit
It will help to get competitive advantages
Do market segmentation and serve different target market
Different target market has different needs and advantages
Serve all customers with prioritizing the business customers
Source: Dreamstime.com

5. Serving different target market
Different target market has different needs and advantages
Understand the problem (s) of different group of customers
Retain the ideal customers
Follow competitors strategy who are doing good in the segment
Focus on the weak sides along with the strong sides
Investigate and analyze competitors segmentation
Serve all customers with prioritizing the business customers
Business customers are the most profitable customers of Delta
Changing the strategy for cargo market
Economy class prefers rebate, and discounts on hotel booking
Collaborating all departments to provide the best service to different customers
Source: B2C, Angela Hausman, PhD 

6. Sources
Forbes, The Lesson Of The Delta Disaster: Flying Is Too Cheap. August 11, 2016
CSIMarket, Delta Sales vs. its Competitors. July
Adam Levine-Weinberg, Can Delta Air Lines, Inc. Stock Get Back on Track? June 17, 2016
Harvard Business School Blog, Delta Airlines: Flying High in a Competitive Industry, December 07, 2015
Zainab Mudallal, Quartz, Delta Fears Losing Market Share. November 30, 2015
Forbes, How Delta Uses Anticipatory Customer Service Technology To Make Flying Less Miserable. March 17, 2015
Fortune, Delta is about to make its problems worse. June 21, 2013
Thank you!