1. ALE161 國際行銷英文簡報技巧 International Marketing Presentation Techniques
Michelle Li
201609
ALE161 國際行銷英文簡報技巧 International Marketing Presentation Techniques

2. Introduce yourself to us
Briefly introduce yourself to the class. Tell us
What is your name, your hometown, and your major, etc?
What is your intention to take this course?
How did you spend your time in this summer?
Any other things that you would like us to know about you.

3. Course objective
This course aims to equip you with necessary cross-cultural communication skills in the field of international marketing.

4. Course outline
This course, based on the international marketing knowledge, will lead you to carry out team projects on internationally marketing the city of Tainan.
During the semester, you will receive training on how to communicate their ideas and thinking in English as well.
By the end of the course, your professional knowledge in marketing is expected to be strengthened and cross-cultural communication skills promoted.

5. Grading policy Attendance and participation 25%
Homework and Assignment 20%
Midterm project 20%
International marketing project proposal 15%
Final presentation 20%

6. course schedule Week 1 Course orientation Intro to Corpus Week 10
Public speaking-physical
Week 2
Corpus
Week 11
Public speaking
(guest speaker)
Week 3
Website Analysis
Week 12
Good visuals
Week 4
Week 13
Public speaking-story
Week 5
10/10 Holiday
Week 14
Week 6
International marketing
Week 15
Public speaking-visual
Week 7
How to tell a story
Week 16
Week 8
Field trip
Week 17
1/2 Holiday
Week 9
Week 18
Student Demonstration

7. Michelle Li
Corpus overview

8. What is a corpus?
A linguistic Corpus is a wide set of real examples of use of a language. Examples may be in text or audio form.
A Corpus is a collection of texts in electronic form (in the case of the spoken language - a transcription of speech), used for linguistic research and to design courses for foreign language learners.

9. Types of corpora General corpus Specialized corpus Spoken corpus
Written corpus
Learner corpus
Parallel/bilingual corpus

10. The online corpora Just the Word BNC COCA BLC ELISA
BNC
COCA
BLC
ELISA

11. Compleat Lexical Tutor CJCU EBMP Corpus
Tango
Compleat Lexical Tutor
CJCU EBMP Corpus

12. 3C stands for
Corpus
Concordance
Collocation