1. Unit 1 Reading
Advertisements

3. Reading strategy: reading expository（说明的） writing
It usually follows the same basic format格式:
introduction of subject
supporting details
Conclusion
(draw a conclusion)

4. skimming 1. What do advertisements encourage people to do ?
2. What does PSAs stand for ?
3. What are PSAs meant to do ?
To buy a product or service or believe in an idea.
Public service advertisements
To educate people about health, safety or any
other issue which affects public wealfare.

5. Listen to para.1, and answer the questions.
1.What kind of role do ads play ?
They play an important part in our lives.
2. Why are we so used to them ?
Because we can see and hear many of them every day.

6. scanning para.2, and answer the questions.
1.What does an ad provide ?
Information, persuasive languages and exciting images.
2. What do they encourage people to do ?
To buy a product or service or believe in an idea.
3. Where can we find ads ?

8. Commercial ads scanning paras.3-4, do true or false Ex.
We should pay little attention to the methods used in ads to try and sell us things.
2. China has weak laws to protect people from ads that lie or try to make people believe their products.
Even if an ad does not lie, it doesn’t mean it tells you the complete truth.
Toothpaste can’t cure bad breath.
be aware of F
strong F T T

9. scanning para.5, and answer the questions.
PSAs
scanning para.5, and answer the questions.
Does all ads play tricks on us ?
No . Not all ads play tricks on us.
2. When did China begin a nationwide public service advertising campaign ?
In 1996.
What kind of methods do PSAs use ?
They use attractive and original images and creative languages.
What is the PSA’s purpose and what do they deal with ?
They are made to serve the public and deal with social issues.

10. The similarities and the differences between commercial ads and PSAs
Post reading
The similarities and the differences between commercial ads and PSAs
Places found
Purposes
Methods used
Validity(正确性)
Similar
Different

11. billboards newspapers magazines the internet radio television
Similarities
places found
methods used
_____________ language
______________ images
persuasive
billboards
newspapers magazines
the internet radio
television
exciting

12. Types Differences purposes validity正确性 To promote a product or service
Comme-rcial ads
PSAs
To promote a product or
service
They do not tell you the
complete truth.
To educate people
about health,
safety or any
other issue which
affects public
welfare
They are helpful and
we can learn a lot by
following the advice
they give.

13. “Bright-teeth fights bad breath!” “You are proud of your cooking,
Types
examples
Commercial ads
PSAs
“Bright-teeth fights bad breath!”
“You are proud of your cooking,
so shouldn’t you buy the
very freshest food?”
“Yes to life, no to drugs”
“Knowledge changes life”
“Project Hope --- schooling
every child”
“Smoking is committing
suicide slowly”

14. Reading strategy: Reading expository（说明的） writing
It usually follows the same basic format格式:
introduction of subject
supporting details
conclusion
Para. 1
Para.2—5
Para.6

15. ---- Stewart H. Britt 布列特 ---- Norman Douglas 道格拉斯
Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does.
---- Stewart H. Britt
布列特
　You can tell the ideas of a nation by its’ advertisements.
---- Norman Douglas
道格拉斯

16. Homework 1.Underline important language points by yourself
2.Do exercises on page4-5
3. Please think of a product and make an ad for it with your group members.
(refer to task and project)

17. Thanks for your attention
Good bye
Good bye