2. How does MyKindaCrowd work?
Organisations set real life challenges
Students enter by themselves or through their school
Our team visit you for a live launch
Students showcase their skills, respond with ideas and get rewarded!

3. What company are we working with today?
Clues…
Originated in Switzerland
2. First UK factory opened in 1901
3. Tagline is “Good Food, Good Life”
4. Produce 6 million Kit Kats a day
Clues: (to be revealed one by one) – as a short interactive game

4. Want to know more about the history of Nestlé? Play the below video…

5. Before you enter your students…
This challenge is open to those aged 14 – 19 only
Entries need to be students own work

6. Food Provenance is…
Knowing where and how food is produced
How much do we know about the origins of the food we eat every day? Why should we care?
Here are some examples, think about which options you would prefer to buy into…

7. Geography
Were these strawberries grown locally or were they shipped hundreds of miles from America?

8. Are these eggs from free-range or battery farmed chickens?
Ethics
Are these eggs from free-range or battery farmed chickens?

9. Farming Practices Were these crops grown organically or were they
sprayed with pesticides?

10. Were these cocoa beans sourced in a responsible manner?
Responsible Sourcing
Were these cocoa beans sourced in a responsible manner?

11. Farm to Fork So what’s YOUR Challenge?
We want YOU to tell us more about your favourite food!
We’re going to guide you through a simple 5 task process.
Once you’ve completed your individual project you’ll be able to submit your entry into the fantastic Farm to Fork challenge!

12. The Prize £100 voucher for a leading supermarket
The Challenge – From Farm to Fork
The Prize
£100 voucher for a leading supermarket
Food master class for your class / friends

13. Task 1
What is your favourite food? Pick one raw ingredient it features.
Do some research into the journey it makes from farm to fork…
How is it grown or farmed? Try to find at least 3 different methods or practices used.
Where is it produced? Try to find some global statistics.
How/where is it packaged?
Where is it sold?
Tip
You don’t have to find all of these, but try to find out as much information as possible!

14. Aim to find around 3 problems
Task 2
Did you find any problems with the journey your chosen food makes? Reference your research and use these questions to help you…
Is it safe, sustainable, ethical, organic, high-welfare?
Could it be farmed, packaged or produced in a different way?
Have modern farming practices created more problems?
Tip
Aim to find around 3 problems

15. Task 3
A consumer group has asked you to raise awareness of your chosen raw ingredient; what do you want to say?
Think about what messages your campaign will carry. Based on this information, give your campaign a NAME. It has to generate interest; will your name be catchy, exciting or intriguing?
Tip
Make a shortlist of ideas and ask your classmates for their advice on which you should pick.

16. Tip Task 4 Taking your campaign to the public
How do you wish to present your campaign?
Write a speech
Create a video
Storyboard an infomercial
Design a poster
Construct a PowerPoint Presentation
Compose a song
Be as creative as you like!
Tip
Think about how much time do you have for this task and consider your available resources!

17. Choose your content carefully…
Task 4 Continued
What information should I include?
Choose your content carefully…
Explain the journey your chosen food makes from Farm to Fork.
What problems did you identify?
How can these problems be solved in future production?
What advice can you offer the public when purchasing your food?
Make the public care about the provenance of your food!
Tip
In delivering your campaign, think about language and presentation as well as relevant information!

18. Task 5 Visit www.mykindacrowd.com
Time is up! You need to submit your finished project
to the team at MyKindaCrowd.
Visit
Register – the link is at the top of the homepage
Upload your entry to under challenges into ‘From Farm to Fork’!
For hard copy entries to request a stamped self-addressed envelope

19. Congratulations, you have completed the Farm to Fork Challenge
Congratulations, you have completed the Farm to Fork Challenge! Make sure you submit your entries by the 13th May. Good luck!
Check out the website and sign up for free to be introduced to loads of great companies, and for more information on the Plant to Plate and Farm to Fork challenge.