1. Changing Habits, Changing Lives! A Healthy Eating Challenge

2. We connect brands with young people Award winning education company 21-years experience 98% UK coverage Team of 200+ tutors City & Guilds accredited 90% of UK universities 2000 secondary schools and colleges MyKindaCrowd - Our History

3. Some of our clients

4. How does MyKindaCrowd work? Organisations set real life challenges Students enter by themselves or through their school Our team visit you for a live launch Students showcase their skills, respond with ideas and get rewarded!

5. Changing Habits, Changing Lives: The Ultimate Challenge! Create the right campaign and you will INSPIRE people to change people’s lives for the better. Imagine how great that would feel? When it comes to healthy eating, the hardest part is convincing people to change their habits. We all get stuck in certain patterns of behaviour when it comes to eating and drinking.

6. Create the best campaign and you will win a fabulous, all-expenses paid, VIP trip to your nearest Jamie Oliver Restaurant for 4 people! So let’s get started!

7. TASK 1: The Focus of Your Campaign The same old problems… …but the problems don’t change! So you need to find a focus that is fresh, will grab people’s attention and inspire that all-important change. Do some research, think about what is important to you and pick a focus for your campaign. Eating the right foods, e.g. fruit and veg Staying away from the wrong foods, e.g. fat, salt and sugar Promoting exercise Preventing obesity

8. Task 2: Your Target Market Who will your campaign be targeting? Jamie’s School Dinners was a 2005 television documentary series. This started the ‘Feed Me Better’ campaign which challenged food available to school students. The campaign succeeded in making changes in government legislation, the setting up of a School Food Trust and most importantly highlighted a crucial issue to all sectors of society. You can target different ages, genders, cultures, people who may live in certain areas; it’s up to you!

9. Task 3: Your Campaign Name Change4Life is a public health programme which is run by the Department of Health. Some recent campaign names have included…  Smart Restart – encourage children to walk to school and take a healthy lunch  Get Going this Summer – fun ways for families to be active during the holidays  Breakfast4Life – ideas for healthy breakfasts Pick a name that will relate to your campaign and who you are targeting!

10. Task 4: Design Your Logo and Tagline A logo should be simple and eye- catching. Think about your target market when making colour and font choices. Less is more! Tagline techniques Short and sharp Rhyme or assonance 3 part list Personal pronouns Empowering and persuasive language

11. Task 5: Your Submission! It’s totally up to you what you wish to create; a poster, a script for a TV or radio advert, you could even design the homepage for your website! Be mindful of your resources available and how much time you have to work on your project! Decide what you want to create.

12. Tips: Designing a Poster  Layout is key  Colour?  Using the space?  Tell a story – provide a clear flow of information  Find a focus, make the more important information bigger!  Balance the composition; text vs. images  Have fun!  Pick a theme

13. Tips: Television or Radio Advert  Script or storyboard?  Pick a genre for your story  Who are your characters?  Feature your target market  Use of language, rhythm and song?!  Realistic or not?  Beginning, middle and end?  Flashbacks?  Establish a problem which is then solved?

14. Tips: Designing Your Homepage Layout Navigation bar (at the top) Fonts Feature your logo Colours Sidebar (down the side!) Avoid cluttering! Images

15. Congratulations, you have completed your entry to the ‘Change Habits, Change Lives’ challenge! Make sure you submit your entries by the 22 nd August, good luck! www.mykindacrowd.com Check out the website and sign up for free to be introduced to loads of great companies, and for more information on the ‘Change Habits, Change Lives’ Challenge.