1. An Introduction to
HSE Communications

2. HSE | Introduction to Communications
Who we are
We are the full service in-house communications team for the Irish health service
Our mission is to build a better health service. We want to build trust and confidence in the health service; inspiring better health and wellbeing for all through focussed communication services and supports
Our values are Care; Compassion, Trust; Learning
Our vision is a healthier Ireland with a high quality health service valued by all

3. We can help you with: Strategic planning
HSE | Introduction to Communications
We can help you with:
Strategic planning
Website development and social media
Issues and media management
Patient, public and staff engagement
Marketing and behaviour change
Research and insight
Graphic design and print
Communications training

4. HSE | Introduction to Communications
Why work with us?
Our communications expertise and experience can help to make your project a success
We bring an outside view and can help put your key messages at the centre of your communications
By listening to you and understanding your objectives, we can help you achieve them
Everything we do is designed to provide you with professional communications support
Our teams are flexible, responsive and creative

5. EXPERT We deliver our work for you through 4 teams: Client Services
HSE | Introduction to Communications
EXPERT
We deliver our work for you through 4 teams:
Client Services
Digital
News and Media
Programmes & Campaigns
All 4 teams are made up of highly skilled, industry-leading professionals with 100s of combined years of health-related communications expertise. They work closely with communications colleagues in Hospital Groups and CHOs nationwide.

6. Programmes & Campaigns
HSE | Introduction to Communications
Our Communications Teams and Model
Press & Media
Media Relations and Events, Issues
Programmes & Campaigns
Behaviour Change, Branding, Marketing, Research
Digital
Web Development, Social Media, Data and Insights
Client Services
Strategic Advice and Consulting
Hospital Groups/CHOs

7. Your Communications Team
HSE | Introduction to Communications
Your Communications Team
Whether you are considering service change and improvement, implementing behavioural change or communicating with staff and stakeholders, we can help.
We can work with you to troubleshoot immediate needs and plan strategically for long-term communications.
Whether it’s marketing, media or social media, design or digital, engagement or editorial services, we have the experience and know-how to help you make a difference.

8. Client Directors Expert communications advice for our divisions
HSE | Presentation Title
Client Directors
Expert communications
advice for our divisions

9. HSE | Introduction to Communications
Client Directors
HSE Divisions are each assigned a Client Director, who works as a programme manager for the communications elements of the division’s work.
They are expert Communications Consultants; there to help the divisions get the most from their communications programmes and the support services provided by the communications team.
Strategic communications and advisors to HSE Divisions
Create communications plans in partnership with the Division
Assist with the business case for communications support
Media Relations and Issues Management Consultancy

10. Client Directors HSE | Introduction to Communications QID /HPSC
Maurice Kelly
Social Care
Angie O’Brien
Primary Care
Sally Downing
A/Head
Stephen McGrath
OOCIO & NAS
Carmel Cullen
Acutes
Ann Martin
Mental Health
Enda Saul
HR/HBS
AMR
Audrey Lambourn
PHSI
Laura Monaghan
Health & Wellbeing
Sheila Caulfield

11. Programmes and Campaigns Making it easier to find services
HSE | Presentation Title
Programmes
and Campaigns
Making it easier to find services
and make healthy choices

12. Programmes and Campaigns
HSE | Introduction to Communications
Programmes and Campaigns
Scale and Reach
Our Programmes and Campaigns team lead on programmes that require longer-term planning and insights, including all programmes that involve marketing or brand development. Our award-winning and effective work, like QUIT, Ask About Alcohol or Little Things, is done hand-in-hand with HSE service teams.
On Target
We also co-ordinate over 300 small or medium scale communications programmes each year, combining great insights, good planning and effective implementation to get the results you, your clients and your services need

13. HSE | Introduction to Communications
INSIGHT
From our experience, we believe that understanding people is the key to successful communication. We can help you use consumer and audience insight to make your projects more effective.

14. Content, Design and Print
HSE | Introduction to Communications
Content, Design and Print
Writing, proofreading, design; we’re skilled at all three and offer them separately, or as a package. We bring to life strategies, consultation documents and reports, helping clients tell important stories in a visually appealing way.
Infographics, videos or presentations, like this one, are a great way to get your message across quickly. Our team can transform complex information into easy-to-understand and eye-catching formats.

15. Programmes and Campaigns
HSE | Introduction to Communications
Programmes and Campaigns
Manager
Fidelma Browne
Senior Comms Mgr.
Aoife O’Sullivan
Senior Comms Mgr.
Roisin Guiry
Comms Executive
Lynda Murphy
Editor Health Matters
Joanne Weston
Campaign Manager
Norma Deasy
Campaign Manager
Cairin Conway
Campaign Manager
Sorcha NicMhuathuna
Campaigns Officer
Rachel Wright
Campaign Manager
Grace Cassidy
Campaigns Officer
Aghna Harte
Campaigns Manager
Emer Clarke

16. Digital With digital we can make a big impact, without a big spend
HSE | Presentation Title
Digital
With digital we can make a big
impact, without a big spend

17. HSE | Introduction to Communications
Digital
We can help you to make the most of the digital world – from providing your services online to sharing content with your patients, your team, or the public

18. Digital The digital team is responsible for: Social Media
HSE | Introduction to Communications
Digital
The digital team is responsible for:
Social Media
Content Design
Digital Development and User Experience
Digital Marketing
All this is underpinned by Insights and analytics.
We are also responsible for:
Management of digital publishing platforms
Digital Roadmap design and implementation
Extranet Development
User testing and accessibility
Editorial and Quality Assurance

19. Digital Content + Tools Social Media + Marketing
HSE | Introduction to Communications
Good content and good analysis
Digital Content + Tools
Data + Analytics
Social Media + Marketing
Our team build responsive, user-friendly digital products, and provide training and support for you to design and publish content that communicates effectively with users.
We use data and analysis to find out what is working well and where we need to improve – making sure our content and our channels reach their potential
Our social media experts provide strategic support, advice and training. Social media presents a great opportunity to engage – we can help you to make the most of it

20. HSE | Introduction to Communications
Social Media
The Digital Team manage social media on behalf of the health service. Our aim is to
Community Management
Calendar Management
Insights and analytics
Digital Social Marketing
@HSEbreastfeeeding
We manage 15+ social channels

21. HSE | Introduction to Communications
Web
HSE.ie receives 35,000,000 page views per year. It is the core health service website
The digital team are in the process of finalising a roadmap for the transformation of the online user experience. As part of the implementation of the digital roadmap we will be rationalising our 30+ standalone websites into three core sites.
The implementation of this roadmap will help our users navigate and engage with health services and manage and improve their own health and wellbeing.
We are currently working on content design for dementia, alcohol, child health and medical cards.

22. HSE | Introduction to Communications
HSE Live
HSELive is our omnichannel customer support service and is the first public sector organisation to deliver information through webchat.
Customer Interactions July
Total Calls Answered –  6325
Total Web Chats responded to – 3394
Total s dealt with –  2708
Year to Date
Call received this Year – 47,294
Chats received this Year – 21,111
They are based in Ardee, Co Louth

23. Digital Team HSE | Introduction to Communications Head of Digital
Emma Finn
Content Experience Mgr.
Brian Malone
Digital Dev & UX Mgr.
Ben Cloney
Social Media Lead
Muiriosa Ryan
Digital Marketing & Projects Lead
Adrian Sweeney
HSE Live Team Leader
Geraldine Charman
Digital Content Lead
Andy Osborn
Digital Dev & UX Lead
Louise Cooney
Social Media Executive
Gemma Murphy
Digital Delivery Manager
Catherine Doyle
Operations Supervisor
Olivia Walsh
Digital Content Executive
Peter Dineen
Digital Dev & UX Lead
Ulla Devitt
Quality & Data Analytics Supervisor
Suzanne McGee
Digital Content Executive
Martina Banville Smith
Digital Dev & UX Executive
Amy Browne

24. Press & Media Do you want the good news or the bad news?
HSE | Presentation Title
Press & Media
Do you want the good news
or the bad news?

25. Press & Media Issues Management
HSE | Introduction to Communications
Press & Media
Media Relations
Our News and Media team of specialists deals with broadcast, print and online media on a daily basis for clients. We gain positive coverage for the health services as well as expertly handling negative stories.
Issues Management
When serious issues arise, we offer a crisis management service based on years of experience. We can also train your team to prepare for broadcast and print interviews, and we provide a daily news digest tailored to your needs.

26. Press and Media Team HSE | Introduction to Communications
General Manager
Paul Bailey
Deputy Head
Ann McLoone
Senior Press Officer
Mary Gleeson
Press Officer
Nurah Treacy
Press Officer
Emma Lynam
Press Office Admin
Jennifer Carrie

27. Comms Business Team Ensuring it all runs smoothly
HSE | Presentation Title
Comms
Business Team
Ensuring it all runs smoothly

28. Communications Business Team
HSE | Introduction to Communications
Communications Business Team
We manage;
the financial budgets
HR SAP
training
network events
Lean process
FOI/ PQ's
Compliance
CPG process
& much more
for the Communications Division
Business Manager
Mary Brodie
Corinne O Hare
Carla Crosby
Aidan Moyles

29. How to get started with a project
HSE | Introduction to Communications
How to get started with a project
We meet fortnightly to assign support to new projects
All you have to do is complete a short introductory plan
Ask anyone in the Communications Division for help talk to one of our teams, or start with your Division’s Client Director

30. 35,000,000 70,000 fewer smokers 215,653 children We get results
HSE | Introduction to Communications
We get results
35,000,000
pages viewed on HSE.ie each year
70,000 fewer smokers
in Ireland since Gerry Collins’ QUIT ad aired
215,653 children
have been signed up for a GP Visit Card Under 6s

31. 426 92% of adults 16,000,000 We get results
HSE | Introduction to Communications
We get results
426
staff teams submitted entries for the Health Service Excellence Awards
92% of adults
would recommend yourmentalhealth.ie to a friend in need
16,000,000
people are within one retweet top 200 followers

32. Talk to you soon Media Issues - press@hse.ie
HSE | Introduction to Communications
Talk to you soon
Media Issues -
Digital Enquiries -
Programmes and Campaigns -

33. News and Media Quick Contacts Client Directors Campaigns Digital PHSI
HSE | Introduction to Communications
News and Media
Paul Bailey, Ann McLoone, Mary Gleeson Emma Lynam, Nurah Treacy, Jennie Carrie
Acute Hospitals
Ann Martin
QI, Health Protection,
Emergency Mgmt
Maurice Kelly
Mental Health
Enda Saul
PHSI
Laura Monaghan
Quick Contacts
Client Directors
HR/HBS
Stephen McGrath
Social Care
Angie O’Brien
Primary Care Sally Downing
Campaigns
Fidelma Browne, Róisín Guiry, Aoife O’ Sullivan, Joanne Weston, Lynda Murphy, Aghna Harte, Norma Deasy, Rachel Wright, Emer Clarke, Cairin Conway, Nikki Donnelly, Grace Cassidy, Sorcha Nic Mhathuna
AMR
Audrey Lambourn
Health & Wellbeing
Sheila Caulfield
NAS and OoCIO
Carmel Cullen  
Digital
Emma Finn, Ben Cloney, Brian Malone
Adrian Sweeney
Geraldine Charman