1. #UWOSocial
June 28, 2017

2. UWO Social Media Guidelines
Branding & administration | Posting & Listening | dealing with crisis

3. Branding & Administration
Branding | Access | security

4. Administration of an account
Two UWO employees must have admin access / the password
If you only have one, ask Trevor to be your second
Consider adding Trevor anyway: security, collaboration

5. UWO branding Recommended: use a UWO-branded profile picture
Required: start with “UWO” or “UW Oshkosh” OR end with “at UWO” or “at UW Oshkosh”
Required: Include a link to your website (uwosh.edu if you don’t have one) in your description/About section

6. Security Passwords must be secure, random, and unique.
Change them every year or so.
Do not use the name of the social media platform as a tag on your password.

7. Security – Don’t do this!
Facebook password: pA$sw0r=D_face
Twitter password: pA$sw0r=D_twit
Instagram password: pA$sw0r=D_insta
“But I can’t remember!” Of course you can!
If you want help – use a password manager.

8. Security – an example…

9. Posting and Listening
Accuracy | responsibility | Timeliness | thoughtfulness | responsiveness | do no harm

10. Accuracy Make sure you have all the facts.
Cite and link to sources whenever possible.
When a mistake is made, correct it quickly.

11. Responsibility Posts from your account are the voice of UWO.
Posts can be linked, saved, or screenshotted before you take it down or edit it.
What you post will be seen by many and remembered for years.
Social media is never private.

12. Timeliness Assign an administrator to post and listen daily.
Respond with timely and organic responses within 24 hours.

13. Thoughtfulness
Be engaging
Be inclusive
Be civil
Be friendly
Stay woke

14. Responsiveness Positive feedback: retweet! respond!
Questions: answer directly or refer elsewhere!
Suggestions: give thanks! Even if it’s a bad idea!
Criticism: give assurance that the criticism is heard!
Jokes: join in the fun! (but play clean!)
Offensive talk, flaming: consider deleting/reporting

15. Finally, Do No Harm Do not post confidential information
Be careful of posting pictures of minors
Don’t interact with prospective student athletes
Don’t post official announcements

16. In case of crisis
How to deal with an emergency

17. If you see any… Threats of violence against self
Threats of violence against others
Mentioning weapons, including offers to sell or buy
Mentioning crimes: past, present or planned
Offers to sell or buy drugs
Bullying of a community member
Hate or biased speech

18. Talk to these people 1. Emergency? 911 first. 2. UWOPD / Oshkosh PD
3. Any relevant campus departments
4. Trevor

19. Thank you!