1. MTR Digital Panel Network
Sales Presentation
March 23rd, 2009

2. Table of Content Why MTR Digital Advertising?
JCDecaux Group Digital Experience
MTR Digital Panel Network
Why Digital Panel Network?
Product Offers
Sales Package
Locations
One Stop Service Solution
Technical Specifications
Artwork Approval
Material Submission

3. Why MTR Digital Advertising?

4. Why MTR Digital Advertising?
Why Digital?
Allows motion which attracts attention as animated ad is perceived to be an effective format
Offers new creative possibilities, freshness and a modern image
Flexible for speedy update to communicate right message at the right time
MTR captive environment has a competitive advantage over other outdoors to ensure full message delivery

5. JCDecaux Group Digital Experience

6. JCDecaux Worldwide Presence
FINLAND
NORWAY UK
FRANCE
CZECH REPUBLIC
USA
GERMANY
HUNGARY
SHANGHAI
HONG KONG
AUSTRALIA
CHILE
Well-established Global Outdoor Digital Experience.
Strong global network for experience sharing and idea generation.

7. MTR Digital Products Evolution
Panel
Network
Digital
Escalator
Crown
100 Trackside Plasma TV
51 Concourse Plasma TV
4 Plasma Ring
Launch of Concourse Plasma TV
Launch of Trackside Plasma TV
Digital vision
MTR main products
Jun 03
Dec 03
Oct 06
Q3 08
Q1 09 7

8. 65” HD Plasma Panel in pairs to display animated
Digital Panel Network
65” HD Plasma Panel in pairs to display animated
images enhancing visibility and impact

9. Product Offers 65” HD PLASMA Panel
120 panels across 10 high traffic stations
Maximum 4 advertisers in each network at the same period, total 2 networks
Image can flow across the
Digital Panels
Synchronization in pairs
Flexible to run 3 different
creative execution per day

10. Product Positioning Innovative & Mass Network Coverage
Network Product for Mass Coverage with Creative Flexibility for Dynamic and Multi-visual impact
Mass Network Coverage
Innovative &
Progressive Brand Image
120 panels across 10 high traffic stations
new creative possibilities and modern image
Right Message
at the Right Time
High Creative Flexibility
Simple Execution
digital display allowing animation, video and motion graphic
allow creative rotation by different time of the day
High Impact
twin display to showcase product features

11. Creative Mockup Demo

12. Digital Panel Network Sales Package
March 17 – May 4, 2009 – Launch Package
One network – ADM,MOK,CEN,TST , TAK (subject to technical feasibility)
Weekly gross: $130,000 for 30 pairs (90x10-sec / hour)
Minimum Booking Period: 2 weeks
Stage 1
May 5, 2009 (tentative) – Full Coverage Package
Total 2 Networks - CAB, KOT, WAC, KWT, PRE
Stage 2

13. Digital Panel Network Notes for Advertisers
Include 3 versions to be broadcast throughout the booking period
A surcharge of $1,000 is applicable for each additional creative version
Maximum of 4 advertisers can share the same network at the same period
Panel Extension (Optional for Domination only)
Schedule change request must be submitted 2 working days prior to display time

14. Locations Station Location No. of Pairs Total no. of pairs
Admiralty Concourse Level
Upper Platform Level
Lower Platform Level 2
Causeway Bay Sogo Concourse
Upper Platform Level 4
South Times Square Concourse 5th Basement 1
South Times Square Concourse 3rd Basement 1
West Concourse Level 1
Central Transfer Concourse Level 6 8
Worldwide House Concourse 2
Wanchai Concourse Level
Lower Platform Level 1
Upper Platform Level 3
Taikoo Concourse Level

15. Locations Station Location No. of Pairs Total no. of pairs
Mongkok Concourse Level ( near Entrance A) 3 4
Concourse Level ( near Entrance E) 1
Prince Edward Concourse Level 4 4
Kowloon Tong Concourse Level 3 5
Entrance C (Festival Walk) 2
Kwun Tong Concourse Level ( near Entrance A) 4 7
Concourse Level ( near Entrance D) 3
Tsim Sha Tsui Concourse Level (near Entrance A) 3 6
Concourse Level (near Entrance C) 3

16. Technical Specification
The standard spot-length for advertisement is 10 seconds*
No audio support will be provided
Animated /Static Image File Format
JPEG / WMV9/MPEG2
Resolution : 1080 x 1920 pixels ( portrait mode)
Video File Playback Format
WMV9 / MPEG2
Resolution : 1080 x 608 pixels (16:9 video)
For more details on technical specifications, please refer to the Digital Panel Network Content Specifications
*Spot length can be extended to 15 sec or 20 sec subject to special request. Frequency of the extended spot length will be adjusted accordingly and a 15% loading fee is required.

17. Artwork Censorship
Send all creatives for Digital Panel Network/ Feature Ads (sticker extension artwork) and mock ups of site photos to the Booking/ Traffic Department of JCDecaux Digital Vision.
All required materials are to be uploaded to the JCDecaux Digital Vision’s FTP server: ftp://ftp.jcdecaux.com.hk/
For enquiries regarding specifications / scheduling / delivery details and deadlines / login name and password of FTP server / full censorship / file submission / failure report, contact :
Mr Keith Chan, Senior Traffic Coordinator of JCDecaux Digital Vision.
Telephone No.: (Office Hours)/ (Non-office Hours)
Address :

18. Material Submission
Censorship Process
Timing
First submission - Mock up, storyboard and artwork
3 weeks prior to the display day
Material submission – First Version
10 working days prior to the display day
Material submission – Finalised Version
5 working days prior to the display day
All materials are subject to approval of TELA censorship and MTR Corporation Limited
JCDecaux Digital Vision will provide dedicated FTP server ftp://ftp.jcdecaux.com.hk with login details for materials upload
Commencement : every Tuesday

19. One-Stop Service Solution (Optional)

20. One Stop Service Solution
“One Stop Service Solution” aims to help shorten clients’ production lead time
Offers creative recommendation, storyboard design, production and up to media files (static & video) based on the source materials provided by the client/creative agency
Provides on-site checking to ensure the quality of the media files
Contact Staff:
Jeff Man
Direct Line:
Jeff Chan
Direct Line :