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The Professionals Lesley Maltman. The Professionals Lesley Maltman.

Published byChad Watson Modified over 6 years ago

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Presentation on theme: "The Professionals Lesley Maltman. The Professionals Lesley Maltman."— Presentation transcript:

1

2 The Professionals Lesley Maltman

3 The Professionals

4 The Professionals 14 years experience in MICE industry
Conferences and events across UK, Ireland & Europe Client base mainly Northern Irish Project size up to 500 7 years as Managing Director MCI Belfast

5 The Professionals Association of British Professional Conference Organisers (ABPCO) - CHAIR Society of Incentive and Travel Executives (SITE) – Member Belfast Visitor & Convention Bureau (BVCB) – Board Member

6 The Professionals MCI Group
Over 700 employees in 27 offices across Europe, Middle East, Asia & South America Over 100 employees in 5 Offices across UK & Ireland Belfast Dublin Glasgow London Petersfield

7 The Professionals What do Professional Conference Organisers need from Destinations? How we like you to communicate with us How we choose destinations What we expect when we get there

8 Communication & Promotion
Know your audience Words used to describe PCOs….. ?

9 Communication & Promotion
Know your audience Words used to describe PCOs….. BUSY!

10 Communication & Promotion
Know your product My Destination’s USP is… ?

11 Communication & Promotion
Know your product & your target market International Congress National Association Conference Corporate Meeting Exhibition Incentive Special Events

12 Communication & Promotion
Know our profile PCO, DMC, Event Organiser? Do we service clients outside our local area? Do our local clients hold events in other destinations?

13 Communication & Promotion
Have a clear destination message – RTO working with Convention Bureau Be kind to the environment – e is best Easy to navigate website is key Hard copy in response to specific enquiry Destination Directory – all information in one easy-to-use reference guide

14 Communication & Promotion
Destination Guide content venues – residential, non, unusual capacities to include projection, stage & set all should be commissionable local suppliers – DMCs restaurants – private hire

15 Communication & Promotion
Destination Guide content social programmes/itineraries travel & transport the local team testimonials

16 Communication & Promotion
Fam Trips Best way to promote Make sure content is relevant to attendees Fri & Sat Partners

17 Destination Selection
Deciding Factors Cost Location – access Safety Facilities – venue, infrastructure, culture Service Level

18 Destination Selection
Deciding Factors Convention Bureau Assistance Personalities Site Visit Bid Preparation CSR Initiatives Emerging Destinations

19 Onsite Support Information for promotion
Literature – maps, city guides Manned Information Desk Language competencies Civic Hospitality Named Contact Speaker/VIP Gifts

20 Questions?

21

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