1. CONFERENCE AND BUSINESS TOURISM: SCOPE, VALUE, TRENDS, ISSUES AND OPPORTUNITIES Tony Rogers

2. TERMINOLOGY Business tourism Business visits and (live) events MICE CI/CIT www.keepbritaintalking.co.uk www.businessvisitsandeventspartnership.com

3. SEGMENTS AND VALUE Conferences & meetings£7.2 billion Exhibitions & trade shows£9.3 billion Incentive travel£1.2 billion Corporate hospitality£1.1 billion Outdoor events£1 billion Individual business travel£7 billion + Discretionary v. non-discretionary

4. SCALE OF INVESTMENT Harrogate International Centre’s expansion - £13m NEC £25m refurbishment programme Major £500m expansion of the Scottish Exhibition & Conference Centre, Glasgow ICC London ExCel - £165m New convention centres planned for Brighton, Cardiff, Blackpool, Leeds, Newcastle/Gateshead Cautious hotel investors?

5. UK VENUES Hotels 53% Conf./Training Centres 9% Academic 6% Multi Purpose Venues 12% Purpose Built 2% Unusual Venues 18% (universe of 3,500 venues)

6. MARKET SHARE Source: UKEMTS 2009

7. WHO IS BUYING? Source: UKEMTS 2009

8. CONFERENCE SIZE Based on three year average (2006/8) * = less than 0.5% All events 1 % 8 – 20 delegates 42 21 – 50 delegates 24 51 – 100 delegates 20 101 – 200 delegates 8 201 – 500 delegates 5 501 – 1000 delegates 1 1001 – 2000 delegates * Over 2000 delegates * Average event size51 delegates Source: UKEMTS 2009

9. RESIDENTIAL v. NON-RESIDENTIAL Source: UKEMTS 2009

10. BILLION POUND INDUSTRY Source: UKEMTS 2009

11. ORIGIN OF BUSINESS Source: UKEMTS 2009

12. The British Meetings and Events Industry Survey 2009

13. Mean budgeted delegate rates inc VAT Daily24 hour Associations£43£123 Corporates£54£146

14. The British Meetings and Events Industry Survey 2009 Annual budget for events Last year ChangeForecast Associations£180,466 +0.5%+0.1% Corporates£209,730 -1.9% -0.1%

15. The British Meetings and Events Industry Survey 2009 Top ten UK destinations 1. London 2. Birmingham 3. Manchester 4. Edinburgh 5. Leeds

16. The British Meetings and Events Industry Survey 2009 Top ten UK destinations 6. Glasgow 7. Cardiff 8. NewcastleGateshead 9. Nottingham 10. Harrogate

17. The British Meetings and Events Industry Survey 2009 Key factors influencing venue selection 1. Location 2. Price 3. Access 4. Quality of service 5. Quality of conference facilities

18. The British Meetings and Events Industry Survey 2009 Issues of most concern for the next twelve months 1.Reduced budgets/pressure to reduce costs 2.Venues’ cancellation policy 3.Producing interesting events relevant to audience 4.Economic climate affecting organisation 5.Terms and conditions for venues and suppliers

19. Issues contributing most to a successful event Corporates Associations Content relevant to work and daily life66% 65% Inspiring and original presentations52% 48% Networking with peers/colleagues48% 51% Ease of access and travel41% 49% The (quality of) venue35% 41% The British Meetings and Events Industry Survey 2009

20. TRENDS & IMPLICATIONS Proliferation of e-communications generating increased need for face-to- face meetings Shorter, more intensive events Interactive meetings Need for dedicated facilities at venues – continuous investment

21. TRENDS, CHALLENGES, OPPORTUNITIES Procurement ROI Legislation Terrorism, risk, health & safety Economy: –greater spread of events across UK

22. CASE STUDIES NORTH WEST CONFERENCE RESEARCH UNIT ROTARY INTERNATIONAL CONVENTION 2009 – BIRMINGHAM BOURNEMOUTH…